Deloitte’s Post

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As trends and consumer behaviors continue to evolve and shift, it's more important than ever for businesses and marketers to remain aware of current data and research. Acclaimed research and analytics firm YouGov has released its US Media Morph: 2024 Trend Report, which provides detailed insight into media usage and consumption across generations.

The Cool Down’s Five Big Things: Business and Sustainability Insights from The Cool Down’s Proprietary Audience Data Stack - We always appreciate the insights from the ANA

Statistics: This ad style uses data, numbers, or statistics to provide evidence of the effectiveness or success of the product or service, helping to build credibility and trust with the audience.

The best approach to outbound regardless of channel? Test, Do, Review, Redo. Listen to the industry experts, Take the advice, But be wary. The only advice you should really take is the one you've verified yourself by testing. A/Z test the life out of everything: Offer Audience Messaging Everything else Get the data, see what actually works, and double down on it.

Over two-thirds of Gen Alpha consume media on YouTube... wondering about their other trends, behaviors, and preferences? Check out this new report: https://lnkd.in/eByKzFvw

Our Nielsen team recently wrote an article that explores the fundamentals of #panel #data to help advertisers like yourself get a better understanding of what it is and how it is critical for getting representative audience insights. https://lnkd.in/eKxx35zU Gracenote #ratings #tv #tvadvertising #tvads #media #mediastrategy

A little #LocalMedia #GoodNews this week! "It’s encouraging to see that local media professionals have such a positive outlook for their digital business, despite many challenges navigating the ever-changing digital landscape. It will be interesting to watch how continued digital transformation, advancements in AI for content, advertising and operations, and the upcoming election impact the local news business, which we expect will continue to play a vital role in communities across the country.” - Fran Wills - Local Media Consortium Take a peek at a positive revenue outlook from a recent Local Media Consortium member survey below and get more details on trends in the release - https://lnkd.in/g_3uaF52

Surprise! Diversity and inclusion make for winning content! So says Deloitte's 2024 Digital Media Trends. "Younger generations get a lot of attention in the media and entertainment industry, often because they’re early adopters of innovations like social media, video games, and streaming video. But beyond their tech-savviness, these generations are also inherently different demographically from preceding generations. Media and entertainment (M&E) companies should consider investing in meeting the expectations of an increasingly diverse population to help win market share and keep consumers engaged." #diversity #inclusion #virtualproduction #macinnesstudios #UE5 #movies https://lnkd.in/gc8D2U6x