Award wins can make a career… But more than that, award wins provide the recognition of the hard work, endeavor, and talent that you and your team put in every day. Award wins galvanize and reward. But you’re up against amazing brands, big spenders, smart thinkers. Here’s 4 hacks to win more awards: Focus on the end goal – great advertising is effective advertising. Deliver great results have you’ve (probably) got a campaign worthy of an award entry. Tell the story – difficult context, challenging market, a problem only your brand/campaign could solve….and you smashed it! Collaborate – looks good on the entry submission but more importantly good collaboration is much more likely to yield great performance Demonstrable – the campaign worked, right? Prove it, show it, demonstrate the difference your campaign has made. Of course it’s not easy to win an award, but it’s not as hard as you may think. #marketingandadvertising #roas #mediabuying #marketing #advertising
Delta Marketing’s Post
More Relevant Posts
-
Visionary | Innovator | Workforce Solutions Expert | Solutions Architect | Business Process Engineer | Content Creator | Corporate Wellbeing | Servant Leadership | Writer | Speaker
This week, I’ve noticed an increasing number of posts from my network advertising their Everest Peak Matrix status. It’s always encouraging to see organisations recognised with industry awards ~ these accolades serve as important benchmarks and reflect hard-earned success. However, most of you are already established as industry leaders, and your customers likely know your reputation. When companies leverage their employees to overemphasise such recognition as a proof point, I wonder if there’s a missed opportunity to showcase more than just an accolade. Why not go beyond the awards and highlight what truly sets you apart? Showcasing uniqueness, customer-centric innovations, and forward-thinking solutions can often be far more compelling than simply flaunting an award. Take established brands like BMW and Mercedes-Benz, for example. While both are frequently recognised for excellence, their marketing rarely centres on awards. Instead, they spotlight innovation, customer experience, and the lifestyle their products offer. They engage their audience by sharing what’s new, exciting, and unique - showing us why they’re still leaders, not just telling us. In a world where customers crave authenticity and deeper connections, there’s significant potential to bring more of that forward… Just a perspective from your dare-to-be-different MSP friend! :) 📷 Santorini, Greece #staffingindustry #msp #contingentworkforce #marketing #contentcreation #thinkdifferent #growthmindset
To view or add a comment, sign in
-
Results-Driven Digital Marketing Pro | MBA in Digital Marketing | Social Media Expert | SEO Specialist | Product Launch Maestro | E-commerce Strategist | Data-Driven Marketer | Let's Connect for Growth!
🌍 Hey Performance Marketing Pros! Let's Make Magic Happen!🚀 Are you the wizard of international markets, sprinkling success wherever you go? Do you have a knack for turning FMCG dreams into global sensations? If yes, we've been waiting to meet you! At Skippi , we believe in the power of partnerships rooted in passion and creativity. We're on the lookout for performance marketing geniuses who not only understand the pulse of international audiences but also have that special touch that turns campaigns into conversations. If you're someone who sees beyond data points and connects with the hearts of consumers worldwide, then we need to talk! Let's blend our expertise and enthusiasm to create campaigns that leave a lasting impact and forge unforgettable brand experiences. Drop a comment or shoot us a message – we're all ears and ready to embark on this exciting journey together. Here's to making waves and weaving stories that resonate across the globe! 🚀💬 #PerformanceMarketing #InternationalMarketing #FMCG #GlobalCampaigns #MarketingMagic #BrandPartnerships #CreativeMarketing #GlobalAudiences #MarketingInnovation #DigitalMarketing #MarketingStrategy
To view or add a comment, sign in
-
I recently read an article by a marcom agency owner who decided to stop pursuing "the award thing." His reasoning? Clients dislike it, viewing it as "a bunch of idiots patting themselves on the back with awards." This perspective made me pause and reflect. Having invested considerable time and resources in "the award thing" for years, and later transitioning to the in-house side working with various agencies, I was taken aback by this notion of awards being mere self-congratulatory exercises. While I have my own views on awards and their industry significance, I'm curious about your thoughts. As a client, does it irk you when an agency you collaborate with boasts about their latest "Golden whatever" won for another client's campaign? If you've completed an exceptional marketing project with an agency, do you encourage them to submit it for awards? Does it impact your internal or external stakeholders, and if so, how? Conversely, agency professionals, do you notice interest from potential or existing clients in the industry recognition your team has earned? Or do you sense their irritation instead? I'm eager to hear your perspectives and will share my own insights in a follow-up post 😊 #MarketingAwards #IndustryRecognition #MarketingDebate
To view or add a comment, sign in
-
CMO / CCO / Senior Marketing Director / Group Marketing & Sales Director / Entertainment / Hospitality / P&L leader / EBITDA growth driver / WACL member / Top 100 most effective marketer 5 times
Loved judging at the Effie UK awards again last week. These are my favourite awards as they are the ones where ROI and business outcomes is the key metric of success not creativity. In fact you are briefed to watch the work after you have read the paper so you aren’t led by it. At Merlin Entertainments marketing has always had a commercial & sales remit to drive the P&L with multiple levers across price, promotions, channel mix, product development and guest experience. Marketing investment has a significant impact on our business & so do other levers and uncontrollable factors like weather, inbound and outbound tourism. It was fascinating to see at the shortlist stage how few papers really understood the place that marketing plays within all the drivers of performance or indeed what an industry leading ROI is. It's tough to get shortlisted so please be extremely proud if you do. Equally if you are an agency strategist or upcoming marketer who wants to go far remember your role is to understand the whole business, customer insight and the place of marketing within that not just the contribution of the advertising
To view or add a comment, sign in
-
Senior Business Development Manager & Marketing Specialist @ The Thaiger | Driving Business Growth. You want more revenue? Call me on +66620563614 and let's get it done!
🚫 Awards are nice. They look good on shelves and make for good talking points, but let's be real—trophies don’t drive business results. 💪 At The Thaiger, we see a lot of these marketing agencies racking up awards, but we don’t measure our success by plaques on the wall. We’re laser-focused on doing what really matters—delivering real, impactful results that make our clients thrive. 📈 Our measure of success? Millions of views, record-breaking engagement, and clients who keep coming back. We are here to GET SH*T DONE. It’s not about the recognition; it’s about the grind, the hustle, and delivering ROI that actually makes a difference. So while others chase the spotlight, we’ll keep our heads down and let our results do the talking. 💥 My number is on my profile, or you can email me your inquiry at zo@thethaiger.com #MarketingResults #TheThaiger #ImpactOverAwards
To view or add a comment, sign in
-
Vice President Product Marketing | Partner Marketing | B2B / SaaS | Market Research | Analysis | Brand Management | Digital Marketing | Product Launch | Data-Driven
🚀 First Saturday of the month, it must be time to learn! Thanks to NEXT MBA's #AppliedMarketingStudies and for the month of September their focus on CREATIVE MARKETING. I'll add some highlights in the comments after today's sessions. "DRIVING LEADS AND BRAND AWARENESS WITH CREATIVE INBOUND MARKETING" with Vukasin Vukosavljevic Vukasin is a seasoned marketing professional with ten years of experience, helped lemlist grow from $12K to $13.5M in revenue, grew Big Interview to over $3M in ARR, increased Shyft's revenue from $30K to $2M, now runs a consulting and mentorship business. "NAVIGATING THE CREATIVE MARKETING PROCESS" with Franck Vinchon Franck Vinchon is a brand strategist and creative leader, who specializes in brand strategy, deployment, and growth marketing strategies. Recognized for achieving 1.3 billion TikTok impressions for Avito and spearheading a 25% revenue increase at Publicis CIS. Instrumental in PepsiCo's market share gain at BBDO, he's celebrated with over 80 international awards and co-authored "The Lovemarks Effect" and "Cycles". "THIS IS STRATEGY: WRAP UP OF MARKETING ARC" with Seth Godin 🌔 Seth is a renowned American author, a dot.com entrepreneur, and a marketing guru. He is perhaps best known for his pioneering work in the field of marketing and is recognized for his powerful insights into business and leadership. His writing is legendary, having produced many influential books – with such great names like; ‘Permission Marketing – changing strangers into friends and friends into customers’ and "Purple Cow – transform your business by being remarkable" and "The Linchpin – Are you Indispensable?" and many more. #Marketing #CreativeMarketing #ContinuousLearning #MarketingDirectorCourse
To view or add a comment, sign in
-
I’ve seen some agencies that own brands absolutely crush. The value of deep GTM expertise can’t be underestimated. I’ve never seen great marketers sell a shitty product however. Skill is the fuel. The product is the engine. Easy to set stuff on fire if it can’t be channeled into the right thing.
To view or add a comment, sign in
-
General Manager at Uber Eats Advertising | Advisor | Investor | Author | P&G Alum | ex-Product at Amazon Ads | AdAge & AMA 40 under 40 | LinkedIn Top Voice
What do you think of “effectiveness”? As I read the ranking below, a question popped: can you look at effectiveness in isolation? 🏝️ While Effie Worldwide highlights some strong achievements (link in first comment, congrats to all companies on the list!), it’s crucial to remember that effectiveness is just one piece of the puzzle 🧩 To truly maximize the value of marketing investments, we must consider the holy trio of media: 🌐 Reach. It determines the total number of people our message reaches within a specific brand target group 💰 Efficiency. It assesses the quality audiences reached per dollar spent, ensuring maximum reach within budget 🛒 Effectiveness. It measures the conversion rate in terms of sales driven for each of the people reached Research by McKinsey & Company suggests that brands focusing on all three metrics together see an average of 1.5x higher revenue growth compared to those focusing on effectiveness alone 📊 Keen to hear thoughts on balancing these three metrics together and ensuring maximum impact of marketing investments. Tagging a few domain experts as well Sorin Patilinet, Paolo Provinciali, Vinny Rinaldi, Samuel Rueff, Kanishka Das, Gerry D'Angelo, Jerry Daykin #advertising #media #tech
To view or add a comment, sign in
-
I’ve met people who think performance marketing is Harry Potter’s magic wand. It will give them positive return from day one or with the same budgets it will give them week-on-week growth. Once one of my client said to me they wanted to double their revenue in the upcoming quarter with the same budget. I mean what???? I agree brands like SNITCH works on a ROAS of 8x but it’s not like you come to me one day saying I want #Snitch like returns without a brand name like theirs. It doesn’t work like that. I agree Performance Marketing is beautiful but you have to understand Hows and Whys to make the most out of it. Come with a #realistic and #slightly optimistic mindset and brand in mind. It gives higher/best return to good brand names. Mamaearth has some great minds with them still for a long time they were stuck with 2.5x ROAS which is not sustainable. It's not just about reaching #people; it's about influencing their actions. Build relationships, not just transactions. #Day32 #performancemarketing #goodreads #linkedindaily
To view or add a comment, sign in
130 followers