Packing your bags for this year's Cannes Festival of Creativity? 🎒 🛫 Get the scoop on event do's and don'ts from our very own Chief Strategy Officer, Jamie Shuttleworth💡 👉 https://lnkd.in/ewdiY_Xe
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PJ Pereira, you KNOW I agree. ...to an extent. BUT, I think we all have to come to terms with the fact that Cannes Lions International Festival of Creativity is now three things simultaneously: 1) A global creative awards show. Or, rather THE global creative awards show. 2) A global Media and Marketing conference. 3) A global celebration of and for the advertising, marketing and media community (with the big players all flexing their big budgets to throw big parties). In my opinion, none of these exist to the detriment of the other. I also think ALL OF US could do a better job of engaging in all three aspects. If you're in the Palais to give or accept awards, set some business meetings that broaden your knowledge, expand your relationships, and stretch your understanding of what's possible. If you're at MediaLink Beach to open or close deals, walk the twenty-five yards to the Palais and catch a panel or an awards ceremony. If you're just here for the pickleball at Stagwell Sport Beach, or to see Arcade Fire at Spotify House, how do I get your job? But if your job has you here for awards and meetings, don't be shy about rewarding yourself with some of the fun. Let's not fight what Cannes has become, let's make the most of it. See you all on the Croisette, and in meetings, and in the Palais, and, yes, probably at the bar. p.s. I think it's worth noting that while scheduling conflicts are real, in my 20+ years of attending awards ceremonies in the Palais, I have never once seen it at any less than way over capacity, standing room only.
Creative Chairman at Pereira O'Dell, Chief Creative Officer at Serviceplan Americas, Founder at Silverside AI, Author The Girl from Wudang, board member at The AdCouncil and The One Club for Creativity
At Cannes, ceremonies should be sacred. Untouchable. Unconflictable. Listen, I’m coming to terms with the fact that my yearly week to study the craft without the noise of business is gone. But one thing I can’t get over: companies scheduling events — dinners, parties, meetings — conflicting with the ceremonies. That’s such a disrespectful act! We have all day, all night for shenanigans. Let’s keep the awarding of the lions clear so people still going to France to study can learn without any pressure. So people receiving their career-changing metal can be properly cheered. And most of all, so we keep the work still at the pinnacle of what the event means. Though while I write that, a sad feeling descends. I’m not sure the perpetrators, the ones scheduling parties and get-togethers during this ritualistic time will even understand my point. “Of course they can go,” they will say, “we will totally understand!” I don’t care you understand. I don’t give a damn you’re ok if we go. I care about the dare of scheduling anything during the ceremony that should be the reason the event exists. The symbolic act it represents. Maybe if people start to speak up, if enough of us refuse to go to any other events during those time slots, even if they are not attending that specific ceremony… perhaps we can bring back a little bit of etiquette around this Festival of Creativity. Good luck next week to all contenders. Thank you judges for dedicating time to learn on behalf of all of us. Looking forward to seeing some of you next week. And to continue to discuss what’s next in the creative world after that. #canneslions #creativity #advertising
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The Croisette is calling, and soon the creative world will descend on the Riviera for the annual pilgrimage that is the Cannes Lions International Festival of Creativity. But with all the buzzwords, sponsored beaches and rosé-fueled networking, it's easy to lose sight of what really matters: standout creative work that delivers results and inspires. Whether you're attending the festival this year or, like me, back home watching the action from the virtual sidelines, I believe it's important to approach Cannes with intentionality. The week is noisy, and it's easy to get distracted. (IYKYK.) But this event is still about spotlighting the best creative output of the past year. At the end of the day, we ought to rise above the racket and focus on the work—work that pushes boundaries, sparks dialogue and connects with people on an emotional level. Of course, the top minds in the business will be there, and as always, I look forward to hearing what they've got to say. With all the conferences that have sprung up in our business, Cannes remains an unparalleled platform for addressing the most urgent issues facing marketing, media, tech and the culture. For one week every June, you can bet all eyes and ears are trained on this town. Cannes is ultimately what you take away from it. As for me, I plan to follow all the coverage I can devour and come away a little smarter and a whole lot more inspired. #CannesLions #Creativity #Innovation #Marketing #Advertising #Media #Tech #Inspiration #Impact
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On Cannes, Part 2. To get the most out of your Cannes experience, a few pointers from someone who has been there, done that, many times (me below, keynoting on my favorite topic - brand narrative and storytelling, in the world of the ephemeral web): 1. Look at the Work - take a day, or two, to really look at the work. It's a trope to believe that all the inspo, comes from listening to panel discussions about how long walks on the beach fuel someone's creativity. No doubt, it does. But, pass on a few and take the time, to really look at the work. Absorb it, study it, learn about how it was made. Cannes Lions International Festival of Creativity does an amazing job of exhibiting all of the award entries, so take the time to explore. 2. Schedule Key Meetings, Ahead of Time - Cannes publishes a list of all the attendees. Rarely are most key players in our industry, gathered in one place for so long. Do take the time to set up one on one meetings, with the folks that really matter to you. Equal parts, business and inspiration. 3. Avoid the Gutter Bar - yes, I've been there. I know the scene. If you do go, leave by 22:00. Late nights and hangovers, are better left for your time back home. Make the most of Cannes - and the dollars being spent on you to attend - by being on your best form, well-rested and clear-eyed to properly digest all that Cannes has to offer. 4. Take Notes, Share Notes - if you take notes as if you're in Uni, you'll better absorb the material being shared. You'll be more present in the moment, engrossed in the creative discussions happening all about you. Yes, your friends and colleagues back home will delight in seeing you holding a Rose at a beach party...but they'll be forever indebted, if you impart some wisdom and help them better understand, what was discussed. SHARE your notes. Nothing creates better absorption of material, than sharing your pov and takeaways, with your colleagues and mates. Record to share, and apply your pov - because your take on the event, is value-added indeed. Ok...more soon! SOCIALDEVIANT #Cannes #Creativity #Lessons #Advertising #CreativeAwards
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Cannes Lions has its own ‘walled garden’ – but is it a bug or a feature? In my final column covering this year’s festival, I ask why there is still a (very physical) disconnect between the creative and media industries here in Cannes - and why creativity isn't just a realm for the ‘big ideas’ visionaries. With even the Lions judges themselves saying that the standard of some entries “just wasn’t exceptional” and with creatively awarded ads now performing ‘average’ compared to previous years, do we need a rethink on what modern marketing creativity actually is? And is this a way to build a more joined up festival next year? Read my full column in the comments below, FREE TO READ today alongside my five daily travelogue articles written on the ground in Cannes Lions 2024. Just login or create a free account for early bird access to all 6 articles. Thank you to... Hugh Stevens, LiveRamp, Orlando Wood, System1, Sir John Hegarty, The Garage Soho, Charlotte Rawlings, Campaign UK, Andrew Tindall, System1 ...for their input and/or inspiration in writing this article. Joseph Arthur Jyoti Rambhai Reem Makari Celine Yaseen Samantha Johnston Jess MacDermot #performancemarketing #canneslions #marketing #creativity
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ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year. Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before." He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance." Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn #CannesLions #Creativity #Adland
Cannes Lions winners show that creativity starts with sampling the past
campaignlive.co.uk
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You Cannes Do it. To all those who know what it feels like being there but are not there! Cannes. A name that makes your adrenaline rush. A place that does justice your dopamine. Once you taste the experience, you want to be there every time. Year after year. Because that place is like no other place on earth. The levels of positivity, the depth of creativity and the height of festivity, all are of a different tangent there. It’s a small beautiful world where talents people come to celebrate creativity. To see how their hard-work fared amongst others. To see how high the bar has been raised. To see how many times the toast will be raised in the bars. To take back home beautiful memories gathered along with Rose’ and Smoked Salmon. To walk the red carpet and feel proud of all the deadlines you met and options you gave. To all the clients who stood by your ideas and all the briefs you had to fight. To all the sleepless nights and endless changes. All those moments of seemingly fruitless efforts look like they were all stepping stones to the stairs leading to the Palais. From display to shortlist to Lion, every day you spend there just makes you feel you are in a paradise of art. You feel you have left the earth somewhere behind and now you are with like minded people who have joined you to create another beautiful place in this space somewhere. A place that has beautiful solutions to almost all the problems in the world. A place that never sleeps. But keeps the dreams alive. And while once is just not enough, once you visit there you can live in its memory for ever. A place every creative person must visit. A festival every advertising person must attend. And sooner you make it, the better. #advertising #cannes #canneslions #cannes2023 #awards #creative #motivation #keepgoing #dontgiveup #nevergiveup #hunger #festival #linkedinstories
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And it starts… going Cannes this year? To my many friends in the network that are going. Check: https://lnkd.in/eSkTJRmu for info. Many 💎’s on there. 1. Your badge will grant you access day & night. Consider it your best accessory. 2. Registration opens at 8am everyday. Get your badge. You can’t get in without. 3. Daily tours gives you the lay of the land. 4. Download Lions App. Its brilliant! 5. Open night- great way into networking. 6. Lions school- meet talented individuals. 7. Networking at the terrace at least once. 8. Cheer on the greats that won. See the awards show. Expect queues. Show starts promptly. 9. Take a photo on the famous red stairs. 10. Take a photo with Cannes Lions sign. 11. FOMO is real, you will experience it. Plan your day, pick 3 sessions minimum you won’t get to everything. 12. Take care of your health. Vitamins are not boring. 13. Check out love the work platform. See the work in the basement. 14. Speak to the advisory team too. They know everyone! 15. Visit one trend insight session 🤩 16. Book ahead for the night events. There are a lot, won’t get to everything. 17. Anything past Hôtel Martinez requires a cab if in 👠 18. The call of the Gutter bar! It’s an experience, know when to leave 😂. If you know you know! 19. Don’t forget to eat, liquid diets are overrated. There’s some lovely places to dine. 20. A small snack can keep you going. 21. Pack portable chargers! Phone won’t survive. Charging stations available. 22. Electronics will fry in the sun, make sure you have a back up. 23. Sunscreen is a must. 24. Hydrate! 25. Comfy shoes! Walking between things is at least 15 mins. 26. Spend one time down the croisette. 27. Spend at least one night on the beach. 28. Spend at least one session with cmos- enlightening to hear what’s happening at the top and challenges each corporation is facing. 29. Divide, conquer, regroup with team. 30. Visit a hotel terrace you’ll be surprised who you will meet. 31. Map out fastest route back to your hotel. 32. Wear clothes that have pockets. Your phone will thank you from the blazing heat. 33. Utilise the Cannes tote, it’s a lifesaver. 34. Share contacts. Business cards/ digital ones. The App! 35. The place is huge, you will get lost. Set landmarks. 36. Don’t let the women travel alone after a set hour - safety in numbers. That’s a good rule anyway. 37. Have a mini notebook for note taking. Inspiration will hit you unexpectedly. 38. Take a business card of the place your staying in case your phone dies. 39. Don’t be a victim to accidents crossing the street. Learn the basis in French if you have to call emergency services. 40. Keep your personal stuff safe. Most of all enjoy the buffet of creativity, innovation, learning, networking, forging new relationships. It will overwhelm you, inspire you, and challenge you all at the same time. Remember everyone’s in the same boat. And as many have said the cannes anxiety is real regardless of if you a first timer or a veteran.
Cannes Lions International Festival of Creativity 2024
canneslions.com
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OMG. Someone wrote something about Cannes without totally shitting all over it or saying "I remember when it used to be cool." (Me. I did.) Enter: 'Is everyone winning a Grand Prix except me? (A non-hating, pragmatic assessment of advertising and marketing awards.)' Here's that link now: https://lnkd.in/eKe6D4ms Here are some things they (I) said: "I’m not that into having affairs and licking MDMA off my hand. So I don’t tend to go to many industry events, period. But why does Cannes get all the shade when there are so many advertising and marketing award festivals playing a similar game? Is there anything more uniquely “broken” with Cannes than any of its competitors? Not that I’m aware of. I genuinely believe Cannes receives the hate and “I remember when it used to be cool” that it does because of the excess and debauchery of some of the behaviour that surrounds the festival. The world does not need more people hating on Cannes, or claiming they were there in the halcyon days. So, please, think of this as more as a ponder piece. Besides, I find it too convenient that most people berating awards and claiming they will never enter them, already have office shelves full of them. Award shows have always been great at distorting reality, making us wonder why we’re not all constantly writing award winning work that creates more impressions than 100x the population of planet earth. So, whilst I'm acknowledging that reality distortion, I’m not encouraging not entering. I’m just hoping I can inspire a slightly healthier mindset in people, that might in turn lead to less suffering and disillusionment. Perhaps go easier on yourself next year if you don’t win." #Cannes #Creativeagency #Advertising #Marketing #Creativity
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Part of studying #publicrelations is thinking deeper into how organisations react to crises and learning from it 💡. The recent #SentosaLightFestival has caught my attention for its event organiser’s response to the cancellation, and their customer follow-up or lack thereof 🧑🏻💻. Asian Couture & Boutique Pte Ltd, the event organiser, failed to deliver on the sky lantern experience promised in the much-publicised festival held at Sentosa. Participants were not informed of the cancellation of the lantern-light up 🏮❌, and the absence of food-stall for the event 🍴. Instead, they were offered an LED light and a lantern as compensation. Three key takeaways for every PR professional: 1️⃣ Prevent foreseeable crises. Singapore Civil Defence Force (SCDF) has reiterated to organisers the need to adhere to the fire safety guidelines on multiple occasions, months leading up to the event. However, they still proceeded even though they couldn’t acquire the necessary licences and clearance. By ignoring the lapse in project management during the preparation phase, the potential for a crisis developed. 2️⃣ Quickly respond to stakeholders The organisers failed to quickly notify participants of the lantern light-up cancellation on any social media channels, resulting in many to queue for hours unnecessarily. Following that, no press-release was published and the response from organisers only came days later. Customers were unclear on how to go about a refund and clueless about the event reschedule. The lack of promptness and clarity from the organisers aggravated the crisis as customers became even more unhappy. 3️⃣ Avoid over-promising customers Despite reassurances by organisers to reschedule the event to the first week of April, no details of its date or venue has been released. Moreover, clearance by SCDF is still pending. By overpromising too early, the organisers could potentially damage what remains of their credibility and cause more public scrutiny to the company. Images: Jason Quah / The Straits Times #CS2101 #WritingforCorporateCommunication #PRWriting #Crisismanagement
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Founding Partner at The Effectiveness Partnership. Helping Marketers develop Effective strategy that demonstrably has value with the C Suite and beyond. Honorary Fellow IPA Cannes Lions Effectiveness Master
Five days until kick off for the Cannes Lions International Festival of Creativity. This will be my 12th consecutive Festival and each year there are more and more ‘Top Tips’ from the Jurors, team, and repeat festival attendees on how to “do Cannes”. Of course it would be remiss of me to offer anything other than the most #Effective tips - so here are my Top Tips on how to have an Effective #CannesLions. 1. Plan your diary - arrange breakfast, lunch, dinner, coffees, afternoon cocktails, post dinner drinks, early morning swims, parties, Festival sessions (and of course don’t forget to diarise 15.15-15.45 Thursday 20 June https://lnkd.in/eBthy4yb) - its not everyday you will get to see me taking on the role of an Inglorious B***ard CEO (seriously), whilst we unpack brand new findings from a comprehensive study into levels of alignment across the CEO/CFO/CMO trifecta… 2. Get ready for your diary to not go at all to plan. 3. Carry portable phone charges - see point above - everybody's day becomes fluid (some fluidity more down to rose consumption than others) - get ready to reschedule, rebook and reset. 4. Plan at least two days post #CannesLions to do your follow up, not just resetting your liver, but your reaching out to those new and old contacts you bumped into on the Croisette and nailing those potential new business opportunities. 5. Flat comfortable shoes are a must - its been said before, but that doesn’t make it any less effective. The Croissette is just under 1.5miles long, and whilst you won’t need to head to the end of it, and back, every time.. you will be making multiple trips up and down throughout the day. Day in day out. Comfortable shoes, trust me… 6. And as a corollary to the above, a bike is even bigger win…. 7. Check out the work in the basement - when else do you get time to see the BEST creativity from all over the world in the one place. Take it - and question it, what worked, how do you think it worked, review and learn. 8. Check out the Cannes Lions International Festival of Creativity #CreativeEffectiveness Awards show - I’m honoured to be a Cannes Lions Effectiveness master, and to have helped pull the criteria together for its launch back in 2011. Fast forward to 2024 and its an effective way of seeing at a glance commercial creativity at work. 9. Talk to everyone, The Effectiveness Partnership is a UK-based business and we have built our worldwide client base through sometimes serendipitous conversations on the Croisette. 🌍 10. Talk to me. We have helped deliver hundreds actually frankly 1000's of effectiveness cases across #CannesLions, #Effies, WARC, IPA (Institute of Practitioners in Advertising) and more. And we do this by upskilling your team and embedding cultures of effectiveness in clients and agency teams. Message me - it will be the most effective thing you do across the 5 days of the Festival.
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