Last week, we arrived with a bang at Cannes Lions International Festival of Creativity! Our President, Sven Huberts, and CCO, Naoki Tanaka, sat down with Campaign on to share more about the exciting roll out of Dentsu Lab and how we're poised to create experiences that truly touch hearts, impact business, and, most importantly, move society forward. 🔗 Read the full story here: https://lnkd.in/e6T_AwDg
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Reflecting on Cannes Lions International Festival of Creativity 2024: Here’s what we’re implementing into our strategy at Juice. 1. The power of creativity. Creativity extends beyond the creative idea and the ad campaign itself. The creative approach to how these ideas were brought to life through innovative media distribution in addition to traditional channels was energizing. 2. Focusing on sustainability. Building a creative and media approach that allows for sustained growth is critical. 3. Accelerating through digital transformation. Any channel can now be a lead channel. Great campaigns can start on social and end in a Super Bowl commercial activation. 4. Emphasizing diversity, equity, and inclusion. It's simple. Diversity drives better outcomes in every possible way. What are you adding to your strategy post-Cannes? 👇 #CannesLions2024 #JuiceMedia
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Reflecting on Cannes Lions 2024, it's clear that creativity isn't dying but evolving 🌏 Hugh Stevens, UK MD LiveRamp spoke to Robin Langford from Performance Marketing World about witnessing the powerful blend of technology and marketing at Cannes, underscoring the festival's role as a hub for innovation. By uniting artistry with cutting-edge tech, we can break down barriers and embrace modern creativity. ✨ Dive into our full article to explore how this shift is transforming the industry and what it means for the future of marketing. ⬇️ https://lnkd.in/ePixvT3A #CannesLions2024 #Creativity #Innovation #Marketing #DataInsights
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From the Sustainability Pavilion to the Contagious Villa, Goals House to the Equality Lounge, the 2024 Cannes Lions International Festival of Creativity (my first) was an extraordinary experience! It's no secret that the real action takes place outside the Palais. As +Media is all about action (and measurement) I must ask, what actually happened at CannesLions, in terms of moving industries toward a more sustainable planet? There is so much talk about impact. We need more action. A huge thank you to the UK Advertising Roundtable on Sustainability in Advertising for having me and my great colleagues Sebastian Munden and Melissa Anderson speak. Another shout out to Thomas Kolster, DAGMARA SZULCE and the entire IAA UK team, Ad Net Zero, John Osborn and Stephanie Hill, and MZMA who all made the week more play than work! Such wise words from Jacqueline Bourke, Senior Director of Creative for EMEA, Getty Images, Tim Kelly, Executive Director, EarthHQ-Global Commons Alliance, and from Katja Iversen, CEO, Museum for the United Nations - UN Live. My extremely condensed takeaways: ➡ Sustainability is sadly underrepresented in advertising. This needs to change. ➡ AI is terribly overhyped. Focus on practical uses for maximum benefit. ➡ Ad agencies, ironically, overlook the power of sustainability communications. For the hundreds of other wonderful folks that I met at Google Beach, dentsu, RTL AdAlliance, LinkedIn, MediaLink, Ad Age, and more, please keep in touch! #PlusMediaSolutions #CannesLions #Sustainability #Marketing
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💡 Did you know that 2.5 billion people globally need vision correction but lack access to proper vision care? At the core of Neso Brands and our Group is a simple social mission: to provide access to clear vision via high-quality eyewear and technology from emerging companies all over the globe. We exist because we know the difference eyewear makes in the way someone sees and experiences the world. To do this, we find and fund the brands of tomorrow to enable them to scale exponentially and realize their full potential. Watch the video below on what drives us every day to fulfill this social mission to eradicate the global vision care crisis 👇
Our social mission here at Neso Brands
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Multilingual Executive Leader | Driving growth | Leading high-performance Teams | Digital Innovation & Business Transformation | MarTech | MRX | SaaS | Marketing | B2B & D2C
Opening up the Cannes Lions International Festival of Creativity "State of creativity" report and already loving the opening quote: “Creativity is at a crossroads. With the rise of technology and data, marketers are expected to be more tactical and exact in every brand action, however bold. And bold creativity requires guts. In the coming years, we’ll see how data, technology, and guts fall into balance." There is a real desire to deploy great #creativity for #growth, but polycrisis and ongoing uncertainty is shoving us between a rock and a hard place back. The pressing issues are putting further pressure on #budget and everything need to work way better for way less so that everybody, #media, #Creatives and #marketing will have to work harder. Most important will be to demonstrate a clear link between creativity and commercial outcomes.
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Entrepreneurial Leader |Sales & Investment Enthusiast | Award-winning Copywriter | Former Country Coordinator. SDG 8 Obsessed(Decent Work & Economic Growth)| Fitness & Wellness Activist
Hello creatives in the global south, the north is using these blueprints to dominate over everyone with their narrative that we all buy-in. Our narrative is suffering, yet we have a huge story to tell and the world is hungry to hear it told by us(our history, and incredible brands building the continent, ). After checking this story in Mimi Kalinda's post, get some time to think about your contribution to shaping the narrative: https://lnkd.in/dGZt3Ehf Then let's go global. To outshine the rule, you have to understand it first. Check the benchmark for creativity by the mighty Cannes Lions International Festival of Creativity, so that you can create a story for that brand that will take it to a whole new level. I'm reading through it for the 2nd time. https://lnkd.in/dSDrXVSq #Lifelonglearning
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It's day four at the Cannes Lions International Festival of Creativity, and this year, there are more creators at Cannes Lions than ever before. How are top-performing brands leveraging and investing in creator partnerships in today's marketing landscape? 🤝🏻 Read the Deloitte report to gain insights from a new study by our CMO Program! https://bit.ly/3tyQ7RB
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Check out team Coolr's top 3 Cannes takeaways from day 1 in the Croisette! 🏖 🤲 The Power of Human Touch 🤲 In our first panel of the day at LBBonline - Little Black Book’s beach area, “Fast and Furious: How to Keep Up with Change without Losing Our Humanity,” we learned about the paramount importance of being human. As the pace of change accelerates, flexibility and understanding become crucial. People don’t follow roles or titles; they follow the journey of people. The human touch is more important than ever. 🤳 The Influence of Creative Agencies 🤳 In TikTok’s opening panel “GRWM: The Creative Agency Edition,” Lindsey Slaby and Krystle Watler discussed how creative agencies can thrive in the modern marketing era. They explained how it is critical to train teams to understand what resonates with a TikTok audience and what it means to be TikTok-first. They also discussed the importance of hiring agency talent to amplify brand campaigns but that a strong and unique point of view is essential to standing out. 🌍 Sustainable Advertising For The Future 🌍 Over at Bloomberg we learnt how their data indicates a shift in the sustainability mindset, with an increased emphasis on adapting rather than combating climate change. The focus is now on investing in practical solutions that enhance human life in challenging circumstances. Marketing and media must now also make environmentally conscious decisions throughout the advertising value chain, from production to live experiences.
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When creatives from competing agencies come together, great things happen. Kudos to all of the Irish agencies that participated in the Creative Ireland funded session, hosted by Purpose Disruptors in IMMA - Irish Museum of Modern Art yesterday. The purpose of the session was to take time out to collectively reflect on how our industry can reach its true potential. We came together to answer the brief of a lifetime. The brief? Create a (fun) campaign that supports what Irish people actually want, to realise a Good Life in 2030. Our collective client? The year 2030. The insights? Quant & Qual research that helped us understand how Irish people think about the life they want in 2030. The ideas? Outstanding, industry shifting ideas, that will make their way out into the world later this year. Core | Bonfire | Publicis Dublin | THINKHOUSE | Verve The Live Agency | JWT Folk | TBWA\Dublin | Droga5 Dublin | Havas Dublin | The Public House. Excellent hosting and provocation by Lisa Merrick-Lawless, Ceri Jones and Laura Costello. Change feels like this. #industry #climateaction #creativity #goodlife2030ireland
Tomorrow (Wednesday) we are excited to participate in an industry event hosted by Purpose Disruptors, and supported by Creative Ireland's Climate Action Fund in the beautiful setting of IMMA - Irish Museum of Modern Art. We will be joined by creative leaders from across our industry to answer a brief like no other - 'what does a Good Life look like in 2030 and what can our industry do to help create that?' This follows the qual and quant research we carried out with Purpose Disruptors, to find out what Irish people want from, and in, life. Some of Ireland's most exciting and future-focused creative directors, strategists, client directors will come together to work in mixed-agency groups to imagine new ways of creating a compelling vision of the future - Good Life 2030. Core | Bonfire | Publicis Dublin | THINKHOUSE | Verve The Live Agency | JWT Folk | TBWA\Dublin | Droga5 Dublin | Havas Dublin | The Public House Sean Hynes | Clare O'Reilly | Ivona Poljak | Shane Kenna | Sam Moorhead | Rudy Godfrey | Carolynne Kelly | Ger Roe | Derwin Myers | Clara Traynor | Isabel H. | Steve Clifford | David Byrne | Kerrie Patten | Matthieu Chardon | Colin Hart | Emmet Heneghan | Emma Kate Butler | Laura Costello | Laura Wall MPRII | Lisa Merrick-Lawless | Ceri Jones | Gary Boylan | Lisa Fitzsimons #GoodLife2030Ireland #CreativeClimateAction
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