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The #WeatherAtCannes has been a hot topic these past few years, from tropical heat & rainstorms, to excessive winds & choppy seas…If you’re attending this year, have no fear, we’ve got you covered! Check out The Cannescast below and know before you go!

🎨 Whether you're planning to visit the Cannes Lions Festival of Creativity next year or just curious about the buzz it's creating in the media, we've got you covered with the essential information you need. Here, we delve into the basics of Cannes and spotlight some of this year's award winners. 👉 P.S. Don't forget to check their official website for detailed information about the festival itself, registration for next year, and a comprehensive list of those shortlisted and the winners from this year. #CannesLions2024 #AdvertisingAwards #FestivalOfCreativity #MarketingNews #MarketingTrends

Great insights. Thanks Gabor for sharing and Mr Cessario for saying. Assymetry in approach. Marketing’s challenge is super different company by company, product by product, region by region. You need to take a nuanced approach to what parts of tradition you inherit and apply and what parts of your plan you innovate based on your unique challenge today. You will need experienced human marketers to do this. AI can do a lot of the shit work to get there. New talent entering the industry can add insight and style. But there’s no way around the fact that you need at least one or two experienced disruptors like Mr Cessario or Gabor on the team. Go team #cannes2024 #liquiddeath #ABInbev

ICYMI: Cannes may be over, but the Adland is still buzzing with insights and debriefs on the groundbreaking work showcased at the festival this year. Ben Essen has shared some thoughts on how creativity thrives on reimagining the past, featured in his piece for Campaign. He states, "...all the ground-breaking Grand Prix winners contain recognisable fragments of great ideas that have come before." He continues, "A [better] question for any creative review is: "We know this worked before, so how do we twist it for a new context?" This lets us leverage the proven effectiveness of past campaigns while infusing them with contemporary relevance." Read his analysis and explore the trends and winning work that filled the Croisette conversation: https://lnkd.in/ecYZXVfn #CannesLions #Creativity #Adland

Last week at Cannes Lions, Mark Ritson reminded us that creativity, while important, isn't the be-all and end-all in marketing. According to Ritson, the 4Ps (Product, Price, Place, Promotion) are tactical levers that should be employed only after you've nailed down your STRATEGY and DIAGNOSIS. One critical piece of advice he shared was the need to focus on targeting. In my experience this is the most complex and overlooked aspect when businesses approach me. Companies frequently ask how they can improve specific areas like their social media. But the problem always certainly lies deeper. It starts with a comprehensive review of the business—a diagnosis to identify what's working and what isn’t. Only after this can we look at targeting and positioning before moving on to tactics and channels, which are what people typically associate with marketing. Without this foundational work, your efforts are like putting plasters on a wound—patching things up without addressing the root cause. If there's one takeaway from Ritson's speech, it's to invest in strategy. This means truly understanding your target audience through research and segmenting the market to find where the most potential lies. And it's not as simple as just creating a 'persona'; it's about profiling your customers to understand their purchase journeys and behavioural traits amongst other things. By focusing on these fundamentals, you'll ensure your marketing efforts aren't just tactical but strategically sound. This way, you’re not working blind, but with a clear, effective plan in place. Feeling inspired? Let's talk about how we can significantly transform your marketing by going back to the basics. Email natsharp@sharpthinkingmarekting.co.uk #MarketingStrategy #Targeting #BusinessGrowth #CannesLions

UNIQUE ENTERTAINMENT A magician offers something distinct and unexpected, standing out among traditional event entertainment. Denver Mind-Reading Magic: Anthem & Aria #DenverEvents #CorporateEventPlanningDenver #DenverEventProfs #MileHighEvents #DenverEventPlanner #CorporateEventsCO #DenverMeetingPlanner #DenverEventSpace #ColoradoCorporateEvents #DenverBusinessGatherings

Cannes is neither perfect nor overblown. It’s up to you… if you want to consume all the creativity on display in the Palais. It’s up to you… if you want to sit through the plethora of GenAI conversations. It’s up to you…if you want to catch up with long lost colleagues along the Croisette. It’s up to you… if you want to party at Baoli or La Guerite It’s up to you…if you want to imagine & ideate the future of our industry in a pavement cafe. That’s the beauty of Cannes. What we choose to do; how we choose to do it; and who we choose to do it with. It’s entirely up to each of us. Cannes - like life - is up to each and every one of us. We get out what we put in. Choose your path Channel Factory Cannes Lions International Festival of Creativity

Give your emerging talent a leg-up using TagMix 🔥 Here are 5 of the best captured by festivals & showcases we worked with last year 👇⚡️

Adelaide Fringe 2024 was a massive season and it took herculean efforts from everyone to get through! Incredible numbers attended, just over 1 million ticket sold and 4.6 million attendances .. (if anyone has questions about the difference between those numbers please ask! It's quite simple, there's lots of ways to attend that doesn't involve a ticketed show) it was fantastic to see so many tourists come to Adelaide for Fringe 2024 - they bought huge numbers of tickets and spent big in local hotels and restaurants. in many ways a big triumph, but of course there is more to the story and one of the scariest elements is the fact that festival presentation costs have gone up by about 30% in the last year or so .. the ticket sales were up by around 4% (1,040,305) and the average ticket price remained the same around $33. So it doesn't take much to look at the sums and realise it is very tough to make it all balance. Lots of festivals have cancelled and closed down in recent months because of these rising costs in the supply chains. We are going to work harder than ever to try raise enough money to shore up the Fringe in future - Adelaide Fringe is a precious jewel of the nation and we need all the help we can get to survive this storm.

DL doing AI is more than just Ok