Balancing a changeable sense of self, exploring community, fluidity and authenticity, the Dentsu Z Trends Report 2024 positions Gen Z in China as a multi-dimensional generation. 🔗 Download the full report here: https://lnkd.in/ezE4xhAf #genz #insights #dentsuZ
Dentsu Creative’s Post
More Relevant Posts
-
🌍 The Central Asia & CIS region offers vast opportunities; however, to effectively engage with audiences, brands must strategically navigate each individual market's distinct characteristics and media landscapes. With great cultural diversity and unique languages, brands need to move beyond stereotypes and embrace local nuances. Discover why understanding cultural specifics and media consumption patterns, and partnering with local experts are key to successful brand strategies in these dynamic markets. Dive into our full interview to explore more insights on leveraging these markets effectively. 👉 Read the full article➡️ https://lnkd.in/dP4fCVkB #ActionCentralAsiaCIS #MeaningfulConnections #CentralAsia #CIS #MarketingTrends #CulturalUnderstanding #BrandStrategy
To view or add a comment, sign in
-
"In a rapidly changing world, it’s easy to feel overwhelmed, especially when the pace of change is constant and unpredictable. Fortunately, I have a secret weapon when facing uncertainty: my love for humanity." Our trailblazing Taiwan CCO, Li Chun, Alice Chou, recently opened up about her journey as a creative leader and the evolution of Taiwan's advertising landscape! 🔗 Read the full story here: https://lnkd.in/ee5fNRXw dentsu #DentsuCreative
To view or add a comment, sign in
-
Meet the "The Destined One": The New Face of Resilience in 2024 Inspired by the game Black Myth: Wukong, the "Destined One" has emerged as a powerful persona in China’s digital landscape. This figure embodies resistance and resonates with those striving for control in their lives amid modern work challenges. Who is it? The "Destined One" represents young white-collar workers who feel destined to their roles yet seek empowerment and self-expression. It’s a way to find humor in their circumstances and connect with others facing similar struggles. Why it matters? By tapping into the "Destined One," brands can craft more relatable content, build community, and engage with a workforce eager for empowerment and meaningful interactions. Let’s explore how this mindset can shape our strategies in 2024! #blackmyth #wukong #CommonResearch #ChinaInsight #DestinedOne #黑神话悟空 #OnlineGame
To view or add a comment, sign in
-
Senior Manager of Diversity Equity and Inclusion @ Modern Niagara | Strategic Management | Transgender Advocate 🏳️⚧️
🌏 May is Asian Heritage Month! 🎉 It is a time to celebrate and honor the rich and diverse cultures, traditions, and contributions of the Asian community. This month serves as a powerful reminder of the importance of diversity, equity, and inclusion in our society. 🤝 Let's use this opportunity to deepen our understanding and appreciation of Asian culture and heritage. By exploring the stories, art, music, food, and traditions of various Asian communities, we can learn about their unique experiences and foster a greater sense of empathy and connection. 🌍 It is also crucial to recognize and challenge biases and stereotypes that may impact the daily lives of individuals within the Asian community. Promoting inclusivity means actively engaging in conversations and actions that ensure equal opportunities and representation for everyone, irrespective of their cultural background. 👥 We can all play a part in creating a more inclusive society by celebrating the achievements and contributions of Asian individuals in various fields. Sharing their stories and accomplishments can help break down barriers and inspire future generations. 💡 Let's embrace this month as an opportunity for education and growth. Seek out books, films, and documentaries that amplify Asian voices and experiences. Explore online exhibits, workshops, and events that promote understanding and embrace the richness of Asian culture. 📚 Together, let's foster an environment of respect, appreciation, and unity. By celebrating Asian Heritage Month and championing diversity, equity, and inclusion, we take a step towards building a better and brighter future for all. #AsianHeritageMonth #DiversityandInclusion #CelebrateAsianCulture
To view or add a comment, sign in
-
📣DIAN Asia Link Community Event – The Evolving Landscape of DE&I in Asia 📆 Thu 18 Jul 2024 | 9:00 pm – 10:00 pm (UTC+8) | Virtual 👉Learn more about DIAN: https://ow.ly/BTIw50R8auz -------- Join us for an exclusive Asia Link Community Roundtable on ‘The Evolving Landscape of DE&I in Asia’, designed for Global Heads of Diversity, Equity & Inclusion, and Chief Diversity Officers. Key Highlights 🌐 Theme: Belonging This session centres on the theme of belonging, a crucial element in today’s DEI landscape. Drawing from our Inclusion and Belonging research, we will explore the profound influence of collectivist cultures, local traditions, and social norms on belonging in APAC. Discover how these unique factors shape the experience of belonging and what it means for your organisation. 🔍 Current DEI Landscape in Asia We will provide an overview of the current DEI landscape in Asia, incorporating insights, common challenges, and potential solutions identified over the past six months of DIAN programming. 🤝 Interactive Discussion Engage in an interactive discussion with DEI leaders and peers, sharing experiences and best practices. Shape the future of DE&I in Asia! Reach out to dian@communitybusiness.org to register. #IMPACTxAsia #DIAN2024 #DEI #Asia #Diversity #Equity #Inclusion #Equality
To view or add a comment, sign in
-
Did you know that Thomson Reuters has an Asian Affinity Network dedicated to promoting diversity, fostering professional growth, and championing people of Asian descent? Throughout May, with the help of the Asian Affinity Network, we celebrated Asian American and Pacific Islander Heritage Month (United States) and Asian Heritage Month (Canada). We hosted virtual and in-person sessions for teammates to celebrate and learn more about the history, achievements, and contributions of Asian people, including a panel discussing how artificial intelligence (AI) and allyship can intersect to promote diversity and inclusion, and how AI can support allyship initiatives. Check out our latest Inside Thomson Reuters blog for a few highlights from the month. #WorkingAtTR #AsianHeritageMonth #AAPIMonth #InformTheWayForward
To view or add a comment, sign in
-
Media conglomerates are frequently criticized for being a leading force behind the standardization of culture, also known as globalization or Americanization. The dominance of a few large companies can lead to a lack of diversity in news and entertainment, reducing different points of view and vocalization of different issues #Standardization of Culture
To view or add a comment, sign in
-
Global Creative Principal, Wolff Olins | ex-ECD Huge, AKQA, Engine Group | Founder of Jam | JungVonMatt | Speaker, Writer on Design & Transformation | Failed Pro Surfer (said with an Aussie accent)
Over the past two decades (yes, I am as old as Gandalf!), my experiences working in and out of Asia has revealed a common pitfall among Western leaders and businesses – leaning on outdated assumptions about the region too many times to count. Unfortunately there’s still a mindset that 'West is best' - which is both elitist and patronizing. However, the real growth in business, which is now flourishing in Asia, from India to SEA to China is not just in GDP growth but also in innovation, and creativity. As quick examples- By 2030, Asia’s fintech revenues are expected to be bigger than North America’s. And Asia is projected to unlock 43% ($4.3 trillion) of the $10.1 trillion revenue opportunity available in other areas. In a global role, there's no one-size-fits-all thing called ‘best’ as an approach anyway imo. Ranking and comparisons hinder objectivity but I get it is a very human DNA thing that people like to do. Instead, embrace differences, identify areas for success, and seize opportunities. Looking East, its an exciting time for the potential for brands to expand westward. With the recent shift in the decentralization of influence, increased intraregional connectivity and cooperation and the rise of a strong talent pipeline and creativity in Asia - it’s going to be an interesting time for brands and leaders to capitalize on. #globaldesign #creativity #Growth #asia
Asia’s creative ascent
creativereview.co.uk
To view or add a comment, sign in
-
🌍 Unlock the cultural tapestry of MENA! Understand diverse dialects for in-depth consumer insights. Craft strategies that resonate with the rich cultural diversity of the region. 💡 Read more here: https://lnkd.in/dFvvZ3uD
To view or add a comment, sign in
504,815 followers