Stoked about our collaboration with the 2024 Pal Norte Festival! Together with Cerveza Tecate, we created a project where attendees scanned their Tecate cans, transformed their selfies with AI magic, and shared them for a chance to shine on the main stage screen.
We recently collaborated with the 2024 Pal Norte Festival on this experience involving bits and pieces of a lot of things including some AI-assisted restyling.
Here's the idea:
The 100,000 attendees could scan their Cerveza Tecate's can and have access to the platform where they could take their selfie, transform it with some Stable Diffusion magic, and share on their socials to get a chance to be seen on the main stage screen.
With HEINEKEN MÉXICO, Apodaca Group
Non-alcoholic brands planning 2024 festival activations should consider consider incorporating hawker programs into their agreements. Energy drinks, functional beverages, and sparkling waters, unrestricted by age limits, unlock vast sampling opportunities, appealing to a broader audience.
Major music festivals, particularly those with large beverage sponsorships, feature large footprints and attract massive attendance. Iconic ones such as Coachella, Bonnaroo, and Firefly, are also known for their multi-day camping options. Sampling initiatives, whether in the bustling crowd, near the vibrant stage, or within the lively campsites, provide a concierge-like experience that enhances brand interaction. A well executed hawker campaign opens doors to more personalized engagement, trial and awareness.
📸: 2015 UME Festival South Padre Island
#experientialmarketing#fieldmarketing#brandstrategy
Looking for an interesting read on statistics and data in regards to Oktoberfest?
One of the largest folk festivals in Germany, Oktoberfest is mainly held in September despite the fact it originally was held in October. This page offers stats on October fest from number of attendees to liters of beer drunk at previous Oktoberfest festivals! Its a great way to celebrate a German festivel that promotes beer variations from around the world!
Check out the link below!
#statistics#data#oktoberfest
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Domino's Pizza introduces a flying messenger 🤭 Rocket Man' via Jetpack
It's a bird! It's a plane! Is this a pizza delivery? Domino's recently wowed concertgoers at the Glastonbury Music Festival in Somerset, England,
By delivering the world's first pizza using Jetpack.
"When we realized it was impossible to serve pizza inside the festival, we took inspiration from this year's headliner to launch our own express delivery trial - it was a bit of a no-brainer," said Domino's assistant director of public relations, Sam Wilson.
"Every year we see a huge number of random requests from festival goers trying to sneak pizza into the party," added Wilson. "So, this year we wanted to try out our Rocket Guard service to help hungry campers get a share of future sky contentment."
To make all of this happen, Domino's partnered with Gravity Industries , a world leader in jet suit manufacturing.
A spokesperson for the tech company admitted the delivery was an "unusual use" of their suits, but said Jetpack-powered pizza could be the future of on-demand efficiency.
"Keeping pizza hot using the jet suit is definitely an unusual use of our technology and pizza is not in our normal flight plan," the spokesperson said.
"But being able to exceed the average delivery time by flying in the fields of Somerset to feed festival goers with the pizza delivery experts certainly shows the future of fast delivery service."
Considering that Gravity Industry suits start at $400,000 each and can only carry two pizzas at a time, it's safe to assume that Domino's is unlikely to adopt this delivery method at scale anytime soon.
However, with drone deliveries the norm, and now flying "rocket men" a reality, perhaps these futuristic services zooming overhead will be a common sight sooner than we think.
I experienced this first hand the other day, with a meal out.
I’d never been to Flat Iron before, but they clearly understand the Peak End Rule.
Well, they also know the importance of first impressions; with a tasty bowl of popcorn served up as soon as we sat down.
But fast forward to the bill, and accompanying it came some mini cleavers, which turned out to be tokens for free (and really good) ice-cream.
Yeah, I remember the highlight - the steak.
But that ice-cream finish also stands out, and sure did help shape the way I (positively) remembered the overall experience I had!
The lesson for festivals and events?
You may not be able to shape and influence everyones peak ‘most intense’ points (the highlights), but you sure can try and do something when the time comes for them to leave.
And what with the importance of immediately selling tickets for next year's event to this year's customer, the Peak End Rule is something you need to give some attention to.
#Festivals#Events#FestivalMarketing#EventMarketing
Have you ever been to a whisky festival?
They are a great day out with friends, doing something different, even those who aren't normally whisky drinkers (there will generally be other things there too).
Whisky festivals are a fantastic way to learn about whisky, without spending much. It's eye-opening how much more to whisky there is than we first experience.
At most events the cost of the ticket covers all samples, so you can explore as much as you want without breaking the bank, learning about how they are made, variances between brands and regions, how different styles have very different flavours, and hopefully find new favourites you'd like to investigate further.
The best bit is that whisky people a really supportive community, all wanting to learn more and help others on their whisky journeys.
The last few years has seen the growth of smaller regional whisky festivals, bringing the whisky to you, as opposed to the massive trade dominated events, making it even easier to try one out and have some #WhiskyFun.
To help everyone find their local #WhiskyFestival I have created a map and list of all the events in the UK....obviously the best being the Summerton Whisky Festival on 18th May in St Albans (but I might be biased 😁).
I've include the link to the festival list/map in the comments below...hopefully I'll share a dram with you at one of there, or even my festival 🥃.
#WhiskyDayOut#TrySomethingNew
