Derek Chew’s Post

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Building cross-channel strategies to elevate brands.

Paying a % of ad spend to your agency may sound like a great idea... . . . in 2015! Agencies need to stop penalizing their clients for scaling ad spend. Let's be honest, it doesn't take much to increase spend from $100k to $200k for a campaign that is doing well. So why do you increase agency fees from $10k to $20k (Assuming 10%) for minimal work? Be a true partner, be honest with your clients. There's a better way in a agency-brand partnership!

Derek Chew

Building cross-channel strategies to elevate brands.

6mo

full disclosure, we used to charge percentage of spend, but started to kill that archaic model this year! It caused a temporary dip in profits - but this is the hill I will die on. Brands deserve better. It's time.

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