We’re shining a spotlight on associates that live our DBI Values every day! Meet Russell Stevens, an inspiring colleague from our Topo Athletic brand and example of the Designer Brands Value, “We love what we do.”
“we’re a better society and a better company when we have empathy”
Eaton’s CEO, Craig Arnold, communicated the importance of empathy – the critical ability to understand the perspectives and feelings of others. His message below is a reminder of how powerful empathy is and the role it has played in humanity’s evolution.
“The concept of empathy is certainly not new to us at Eaton Quite the opposite, it’s the driving force behind our mission to improve lives and the environment. I’m raising the topic because we’re living in a time when there are growing and profound differences in our circumstances across society, and because the ability to see the world through the eyes of others is what we need to create the more humane society we all deserve. And the role that empathy plays in influencing our thoughts, feelings and actions has never been more important to the world we share and the company we lead.”
If you have a couple of minutes, take a look at Heineken video with a similar message. It is a creative way to get the same message across.
https://lnkd.in/gvXnm3wz
As most of you probably know, it was International Women's Day last week, a day where our feeds are inundated with posts celebrating the occasion. Over the past few years, companies have started to see the value in celebrating the day, and typically like to make a fuss. But, there’s one thing they all have in common - they’re performative.
That’s why I wanted to share my favourite IWD campaign from Molson Coors Beverage Company, a Canadian beer company that recently announced a multi-year partnership with the Women’s Hockey League. The brilliance of their campaign comes from the fact that they actually solve a problem.
I’ve left the video below so you can see for yourself, but I’ll give you a quick overview. 👇🏻
👱🏻♀️ For a game played on IWD, Molson switched around their logo with the player's name, solving a long-standing problem - a female player's ponytail covering her name on her jersey. It may seem silly or trivial, but it’s yet another instance where we see that the game (and the world) isn’t designed for women. Do you think Lionel Messi or LeBron James would have their names covered while they play?
🏒 Molson wanted to fix this. Solving this small issue allowed each player to be seen and recognised out on the ice, and also feel valued by their team and their fans.
Rather than superficially celebrating with Social Media posts or gifts, Molson showed their appreciation by actually solving a problem. It’s yet to be confirmed whether or not this will be a permanent solution, or a limited edition change to celebrate International Women’s Day. Let’s hope it stays, otherwise, is this yet another performative campaign?
https://lnkd.in/ePRGbvhn
It's not everyday you float a 12-metre-tall bottle down the River Thames to launch a product, is it? 🤔
Thank you to Campaign UK for showcasing our London activation for The Ordinary this week! 🤍
Read more here - https://lnkd.in/e3JHmYhE
This is what culture should look like! I've worked for and led many sales teams, some of which were built on toxic culture. In sales, it’s challenging to balance individual targets and aspirations with teamwork and collective growth.
At The Reward Collection, we've nailed this balance. Our culture is all about supporting one another and genuinely wanting every team member to succeed. As you can see from Nikhil’s screenshot, we get super hyped about great brands coming on board. I’m incredibly proud of our team, not just for their performance, but for their support for each other and their constant sharing of ideas to improve.
As CEO, I believe it’s crucial to see employees not as working FOR me, but WITH me, building our vision together!
Founder + Creative Chair, OBERLAND | AdAge Purpose-Led Agency of 2024 | AdAge Small Agency of the Year | AdAge Agency to Watch | Intersection of Business + Creativity | Educator
Purpose was again a key focus at Cannes Lions this year, with 66% of Grand Prix or Titanium Award winners featuring purposeful brand actions.
However, Revolt's MD Jenny Bust, spoke to the MediaCat Magazine about how the conversations at the festival shifted from debating Purpose to unlocking its value and integrating it into company culture and marketing.
https://lnkd.in/ey7c_8i9
On this International Women's Day, let's highlight a company that is doing marketing well through ensuring DEI is taken into account.
Molson Coors Beverage Company recognized that traditional hockey jerseys designed for men didn't quite translate the same way to women. Since a lot of women have long hair, their names would get obstructed on their jerseys by the hair. So what did Molson do? Move the names on jerseys down.
A simple solution, but an impactful one to make sure female athletes don't get shorted on the experience.
Well done, Molson!
https://lnkd.in/gxDAKnp6#diversityisgoodbusiness#internationalwomensday2024#dei#marketing
Does what you're willing to pay for a flat white depend on where you're drinking it?
Context is everything.
We apply this principle to our brand-tracking approach, ensuring our insights are relevant, nuanced, and actionable.
Our thought leadership is recognised both locally and globally because we invest in our people and thinking. This allows us to see things others don’t – by layering insights from various human sciences.
Our brand tracking goes beyond mere monitoring and reporting, it considers the wider context. By looking beyond the obvious, we create real value for our clients.
Learn more here https://lnkd.in/gvY6z45X
Did you happen to catch Shawn Gorman '84 on the Today Show recently? Read more about Shawn's time speaking with Al Roker, and watch the interview, in Shawn's post below!
I had the honor of spending an afternoon on the woodsy trails of NYC’s Central Park with Al Roker from the TODAY Show. I always get energy from talking about L.L.Bean’s history, values and Purpose – but there was something extra special about having this conversation while enjoying the restorative power of being outside in one of the world’s largest cities.
Many thanks to Al and the TODAY Show team for helping us share the story of L.L.Bean’s outdoors heritage, commitment to high quality products and world-class service. My great-grandfather L.L. would be proud.
https://lnkd.in/gg_HbUe5
We celebrate every win at BRI, and to win work you need a winning proposal! Check out our blog post where our Marketing Manager Natalie Miranda gives her 3 biggest priorities when creating a proposal.
Compliant, Complete, and Compelling: How to Write a Winning Proposal https://hubs.la/Q02qrpLj0
Product Manager at Topo Athletic LLC
3moThanks for the spotlight!