Deutsch NY’s Post

“Each of us had a drive to always be making cool s**t, and I don’t think anything has changed." In this article, VaynerMedia lead creators Rob de Souza and Archie Challen, who graduated from UCA's BA Advertising course in 2017, chat about radical honesty, how they met at UCA, and some of their stand out projects like working for Durex, ASDA, and TikTok. To quote from ‘Married At First Sight’, Archie puts their success down to ‘radical honesty’. “We tell each other what we think and we trust each other enough to never take it personally.” Rob builds on that: “The benefit of having a great creative partner is that you can have no filter and not be afraid to tell each other if something is s**t. We will always call each other out if we accidentally get too sucked into the advertising world rather than making things that people actually want to see.” Read the article in full: https://lnkd.in/ejusUifY #weareuca #advertising #creative #dreamdiscoverdisrupt #universityforthecreativearts #design #creativity #creativeindustry #creativejobs #ucalumni

⁉ Flashback! Found some content I created w/ some great agency partners at McGarry Bowen I wanted to share. Who remembers this one? I surely do. 🔊 SOUND UP! Sears received a ton of social engagement on this content. The aim of making a boring category that doesn’t stand out or get noticed to be more socially relevant and top of mind to assist differentiation at the bottom of the funnel digital efforts. Key brand indicators rose as business did on this series of misdirects that launched in cinemas around the US. Good times!! Enjoy. #advertising #sears #marketing #socialemediamarketing https://lnkd.in/eGPGK7ci

You need to spend 80% of your time on ad creatives. Follow this process to learn how to optimize them for maximum ROAS. #creatives

It's time to flip the script on how we approach brand advertising by starting with where people spend most of their time - on mobile. Big thanks to Lauren McNamara for the kind words. #POPULA #MobileFirst #Brand #Advertising #Agency

It's time to flip the script on how we approach brand advertising by starting with where people spend most of their time - on mobile. Big thanks to Lauren McNamara for the kind words. #POPULA #MobileFirst #Brand #Advertising #Agency

In a world where every brand fights for attention, the real victory is making yours impossible to ignore. Like a Super Bowl ad, your content needs to be bold, innovative, and, above all, make your audience doʇs 'ʞool 'puɐ uǝʇsᴉl˙ Let's challenge ourselves to think outside the box to create content that captures attention the moment it's seen. P.S. Who needs a multi-million-dollar Super Bowl ad budget when you've got A.I. on your team? This creative might be AI-generated, but your attention is 100% human-captured. 😄 #AICreativity.

A real lesson about creatives and how they make a #difference 💫 👀 Check out the latest Let’s Talk Ads session and boost your business’s #performance. By Admiral Media - Performance Marketing & Growth #marketing #digital #creativity #innovation #ads #performance #online #business #growth

Will 2024 be the year of the #creator? 🔮 Our GM of Content and Creative, Victoria Jordan, thinks so… As she shared with Adweek’s Kyle O'Brien: 📣 “We will move into a new era of the creator economy, one in which creators have much more leverage when it comes to usage rights, IP ownership and pay.” For My Code, 2024 will be “a world where creators are highly valued, not leveraged for the relationship they’ve built with their audiences, but invited to collaborate for their  diverse perspectives, expertise and cultural lens.” 🌎 What creative trends are you most anticipating this year in #advertisingandmarketing? ⬇️ https://bit.ly/48Fg68O

'With an emotional lexicon that is limited to ‘make it funny’ or ‘make it a tear-jerker’, creatives are leaving a lot of opportunities on the table. There are 39 emotions in the Daivid classification. Entrancement, Craving, Empathetic Pride, Trust and many more can be catalysts for emotive and effective campaigns' Read more, from DAIVID 🦩, here: https://hubs.li/Q02FmLLR0

As the science of performance marketing accelerates at speed, the power of emotional connection is often dulled and diluted. Barney from #DAIVID interrogates the space and place emotions play in future-facing communication, published last week in #Contagious - read the full article here - https://hubs.li/Q02FmLLR0