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The Art of Avocado Timing If you wait until you really want an avocado, the market won’t have any ripe ones. You need to buy them in advance. If you eat an avocado that’s not quite ripe, you won’t enjoy it. AND, you won’t have a chance to enjoy it tomorrow, when it would have been perfect if you had only waited. If you live your life based on instant gratification and little planning, you’ll either never have a good avocado or you’ll pay more than you should to someone else who planned ahead. Buy more avocados than you think you need, because the hassles are always greater than the cost, so you might as well invest. And since you have so many, share them when they’re ripe. What goes around comes around. Plant your tree before you need the shade. — A lesson from Seth Godin
So accordingly, to 'always be selling' we always have to have a long term and contious avocado buying plan.
So true, instant gratification rarely leads to the best outcomes.
Such a simple yet profound lesson. It's all about foresight
A lesson in patience and foresight, courtesy of avocados.
Currently reading Seth Godin’s book - “This is Marketing”. Love it !
Love this analogy! Planning ahead really pays off