Marketer Tips

"Because everyone else is doing it" is not a marketing strategy. Credit: Dmurr68 on Twitter/X

A person who feels appreciated will always do more than expected. 🙂 Appreciated employees lead to: • More productive • Better well-being • Higher quality work • Increased  creativity • Greater job satisfaction 😢 Under-appreciated employees lead to: • Decreased team morale • Minimal engagement • Lower quality of life • Poor performance • Higher attrition 5 Simple Ways To Show Employees You Actually Care👇🏼 ☝️ 1. Go above and beyond to help them personally ✔️ Share relevant advice, resources, or referrals ✌️2. Relate to them; don’t act like you’re above them ✔️ Be vulnerable and seek open and honest feedback 🤟3. Show you care about their personal life ✔️ Ask about their family, vacations, and hobbies 🖖 4. Show interest in their significant others ✔️ Invite their partners to company events and show appreciation 🖐️ 5. Be real and transparent with them ✔️ Share the hard truths - don’t BS them (truthful & transparent feedback is a gift) Try the SBI framework (Situation, Behavior, Impact): Example: "When you presented this morning to leadership, your numbers were off about X, resulting in less confidence in our project. Can you double-deck the figures next time?" Happy employees make the best employees. Repost if you agree 🙏🏼 Credit: Jean Kang

As AI makes content creation easier & easier, I believe high-trust personal brands will become increasingly more valuable in the years to come. But the thing is... Pretty soon, anyone will be able to create highly researched, well-written, and optimized social content. The only things that will help you stand out are your individual experiences, personality, and reputation. None of which can be bought and are very tough to replicate. In the near future, people will be overwhelmed with accounts to follow and turn to those who have been consistent in their feeds for years. They'll turn to the accounts who not only share about what they're building, but also provide updates about their life, hobbies, hot takes, and personal stories. Some of the smartest people I know have recently realized this and are starting to double down on building out their personal brands, signaling to me that more will follow. In short, they’ve realized that distribution is the moat. If you ever plan on launching something that requires distribution, then you should start allocating time & energy towards building your online presence. Start with the content format you enjoy most. Could be text or video. Short form or long form. Then select one social platform that lends itself to that format. Set a goal that forces you to create on a consistent basis. Could be something like -- posting 5 short form posts and 1 long form post per week. Share about what you're most obsessed with. Share about your hobbies. Share personal stories that others can learn from. In general, try to be helpful with your updates. Over time, de-platform your audience using newsletters & closed community tools. Start an accountability group with others in your niche who want to build their online presence as well. Support one another, share what's working, what's not, etc. Give it some time -- don't give up after 3 months. I'd wait at least 1 year until even thinking of giving up. By then, you should have meaningful data (or a direct outcome) that signals to you it has been worth it. This is the way. Owned distribution is will be the moat of this generation. Get ahead of the game by building yours now.

Ever wondered why your favorite movie or book is so captivating? It's because of storytelling… And guess what? It's not just for the big screen or bestselling novels. It's also one of your greatest tools in email marketing. Here's how you can write persuasive copy that converts:

POV: life of a marketer Credit: Rana Bassiouni

7 Timeless marketing lessons from absolute legends 🧵 1. Dale Carnegie / Give People What They Want People are inherently self-interested. They want their problems to be fixed. Knowing this is key to telling stories, writing copy, and providing a customer journey that influences their decisions. Influenced = Convinced 2. Henry Ford / Understand Consumers Unknown Desires Harvard Business School professor Theodore Levitt, history praises Ford by saying "His real genius, was marketing." Ford recognized the needs and wants of his target market for than they did. He was noted for saying, "If I’d asked my customers what they wanted, they’d have said a faster horse." Ford knew the desires of his target market before they knew how to articulate them. He took this and created the Model-T which was the first car to be mass-produced. Genius. 3. Walt Disney / Create an unforgettable experience Disney is known for being "The Most Magical Place on Earth" and where "Dreams Come True." Why? The 360 experience. You watch a Disney movie. You want to visit Disney to experience the movie in real life. You buy a toy based on the movie on the way out.  What made makes it magical was Disney's attention to detail to make it the most memorable experience possible. Disney was known for making corporate and park employees ride the rides before they opened to the public. He would take the feedback and reiterate it as needed to make it as amazing as possible. He was coined for saying that he wanted to create experiences that marketed themselves. A touch of imagination and nostalgia and you have an experience that keeps bringing people back. 4. David Ogilvy / Test Everything Ogilvy lived by the rule of a/b testing. His first success came from a postcard campaign he ran or the grand opening of a hotel. He first ran a split test of the postcards with exclusive responses so he could track the success. The best performing postcard was then rolled out nationally. The hotel's grand opening was a grand success and was achieved with a $500 budget. What a g. 5. Mary Kay Ash / Know Your Audience Mary Kay Ash was repeatedly knowing for saying “know your audience.” She started her cosmic empire in 1963 on the basis of network marketing. She integrated this marketing tactic successfully into the middle class. Knowing her audience she knew she could influence the stay-at-home mom who didn't want to part take in a 9-5. She promised them a different route to an additional income. The more they sold, the more they made. And her top salespeople? Yeah, they got pink Cadillacs. This itself is a genius move. Every salesperson who received a pink Cadillac was a traveling mobile ad for Mary Kay. To discover the last two lessons, check out the comments below ⬇️ Credit: alexgarcia_atx on Twitter/X

A lot goes into it. Who can relate? Credit: Jeremy Scott

What comes first when designing ads: design or copy? We've found ourselves in this debate several times. Copy gives me as a designer an idea of what the ad is about. However, it will also impact the arrangement of text and overall layout. Ultimately, it's a trick question: what should come first is the idea - and the best ideas always spring from collaboration. Credit: Mathilda Jurewicz

Every week I talk with job seekers who believe a ‘dream job’ will give them the joy and happiness they desire. I’m not saying that can’t indirectly happen, but happiness is almost entirely a mindset. You don’t need cars, houses, paychecks, or titles to achieve it - heck, you don’t even need marriage, children, or health. Happiness is the feeling of truly enjoying your life, and the desire to make the very best of it. You can have that feeling at any level, on any day, or in any place… If you have the right mindset. For me, here’s how I create happiness each day: 1. Be grateful - Nothing in life is guaranteed, and there is almost always something I can be thankful or grateful for. 2. Create joy for others - Offering kindness and encouragement is totally free, and incredibly easy to do. - Making someone’s day is a great first step towards my own temporary happiness. 3. Acknowledge adversity - Taking the time to process or reflect on difficult or challenging things, help helps me clear mental space for items one and two on this list. - Don’t ignore your problems - instead, accept the challenge they offer. Let me leave you with this quote: “It is what you do with the gift of life that determines who you are” Yes, that’s a quote from Mewtwo, in the 1999 Pokémon movie. Still inspiring 25 years later. Happy Saturday everyone! Credit: Adam Broda

Saturday Reminder: Take care of yourself. Call your family. Smile at a stranger. Write to a friend. Appreciate little things. Eat good food. Stay home. Stay safe. Do things that make you happy. Taking care of yourself, both physically and mentally is essential for your well-being and happiness. Being happy is the ultimate productivity and life hack. Happy Saturday, LinkedIn fam!