Daniel Grass’ Post

“You’ve got this!” 💪 The new Adidas campaign is a powerful reminder that we all possess the inner strength to overcome challenges and achieve our goals. It’s more than just a catchy slogan; it’s a call to action for professionals across all fields to recognize their abilities, believe in themselves, and seek out the tools needed to tackle everyday challenges. 🏆 This message resonates deeply in both business and life. Whether you’re closing a deal, starting a new project, or navigating personal milestones, remember that you have what it takes to succeed. 🌟 If you haven’t seen this inspiring ad yet, you’re in for a treat! Watch it here: https://lnkd.in/dTxM33ri #Adidas #Motivation #InnerStrength #ProfessionalGrowth

Marketing and communication is simple really. Bring a brand to life through a simple message and emotion. I have discussed this topic with business leaders over the past few weeks and I can’t find a better example than the adidas you got this campaign. Promoting diversity, adversity, self confidence and a belief in oneself to overcome any obstacle. #adidas #yougotthis #culture #communication #marketing

The first thing that came to my mind after seeing Nike’s campaign was adidas’ campaign. “You got this” is a powerful message to all of us. We need to enjoy the ride. If not, what is the point? Life is made up of many small things that we do every day. Life is not only about the big moments that we capture in pictures to share on Instagram. We urgently need to recover the ability to be happy with what we have inside of us. We need to believe that we are enough, that we are capable, and that we can do it. This applies to life, not only to sports. It is interesting to note that professional athletes cope with pressure by breaking down big moments into smaller ones so they can reconnect with their passion for the game. In life, this means finding our purpose. Athletes are an inspiration, yes. And like us, their lives are not made up only of big games or victories. They train, they play, they lose, they win, they get hurt, they make mistakes. Just like us, “everyday athletes,” they need to say to themselves, “you got this.” https://lnkd.in/ddAFTi55

adidas unites global sports icons in its latest 'You Got This' campaign to inspire athletes to overcome pressure and achieve their potential. The campaign, driven by consumer insights, addresses how negative pressure affects sports enjoyment. Featuring stars like Pat Mahomes, Lionel Messi, and Rohit Sharma, the campaign kicked off with a film set to Queen's 'Under Pressure,' showcasing athletes thriving under high-stakes moments. Partnering with neuro11, Adidas provides tangible guidance from brain readings of grassroots and elite athletes to show how the best overcome pressure. Rohit Sharma shares how adopting a 'You Got This' attitude helps him manage challenges. #advertising #marketing #campaignspot

"You're born the original impossible. You spend the rest of your life proving nothing is." If you haven't seen this 1 minute adidas commercial, you need to watch it. Although this ad is about sports, it can be applied to anything we do in life. We all start out without knowing how to do things, our capabilities often hidden beneath uncertainty. But it's in those moments of 'can't' that we find opportunities for learning and growth. I love this simple reminder that we all have the potential to reach our goals. We all really can become a "two-time MVP" and inspire others to do the same. https://lnkd.in/gpfEMMxy #theoriginalimpossible #adidas #professionaldevelopment

When adidas partner with neurobiologists for a marketing campaign, you know it's going to be a good one. To create 'You Got This' the brand set out to understand how negative pressure affects sports participation. The result? Reshaping perceptions around performance anxiety in sports. With 47% of athletes saying their #anxiety affects their sporting performance, adidas is inspiring next-gen athletes to tackle #pressure head-on by giving them unique insight into how some of the world's best athletes manage pressure. By focusing on the joy of sports and even celebrating failure, adidas is challenging outdated perceptions of exercise and sports. A great campaign! Signal credit Tami Makinde https://lnkd.in/gwYqD25f

Excited to share a snapshot from our latest team session, where we learned about Adidas Originals' global presence! 🌍 We talked about how Adidas has opened stores across Europe, South America, North America, Asia, and Oceania. It's great to see their plans for more stores since 2008. In the UK, some Adidas stores are now inside JD Sports. This session reminded me how important global strategy and local partnerships are for business growth #BusinessGrowth #MarketingInsights

Retrofitting Ads Day 5 Creative Brief ——————— GET (Target Audience): Senior Adidas Buyers WHO (Consumer Problem): feel isolated and experience depression due to old age. TO (Desired Response): reconnect with cherished memories evoked by wearing Adidas shoes. BY (Strategy): Showing how Adidas shoes serve as a catalyst for recalling fond memories and bring new joyous moments to life. You can freely give your thoughts about my brief. Ad Video: https://lnkd.in/g9dFW78e

15 of 52. This news shook many people's worlds about 2 weeks ago. DFB (German Football Association) was going to end their 77-year relationship with adidas and join hands with Nike. I was looking for some insights beyond the usual cry and howls of emotion, and this video presents a very nice summary, in my opinion. Obviously being an ex-adidas employee, I am one of those who was forwarding messages and news reports via WhatsApp to the various alumni groups. This was shocking... but not surprising. Its been coming. Nike has been knocking on the door and they finally got through. 2 things I would take lessons from this: 1) Don't take your 77-year partnership for granted. No matter how long you have been together, don't take your partners for granted. Working relationships are not just about dollars and cents, but some times, it can come down to that especially when you have not been paying attention to small details. 2) Impossible is nothing, so just do it. Nike may have won, and many would think it's just cos they threw more money. But I think it's beyond that. They have shown consistency in chasing after DFB and probably have been for more than 10 years, keeping a relationship going, showing sincerity and waiting for their chance. Well now they have it. Now the interesting thing is whether or not adidas goes after one of Nike's big ones. Just like how Liverpool now wear Nike and Man Utd wear adidas, this was the opposite 15 years ago. It's unlikely adidas will get Brazil (since they have Argentina) so the battle should be in Europe - getting back France (which is another long time partner before the switch to Nike) or the crown jewel England! Will that happen? Waiting to see what happens next. Good lessons for all of us in our work or business. https://lnkd.in/g94NnU7n