muhamed Sinan’s Post

15 of 52. This news shook many people's worlds about 2 weeks ago. DFB (German Football Association) was going to end their 77-year relationship with adidas and join hands with Nike. I was looking for some insights beyond the usual cry and howls of emotion, and this video presents a very nice summary, in my opinion. Obviously being an ex-adidas employee, I am one of those who was forwarding messages and news reports via WhatsApp to the various alumni groups. This was shocking... but not surprising. Its been coming. Nike has been knocking on the door and they finally got through. 2 things I would take lessons from this: 1) Don't take your 77-year partnership for granted. No matter how long you have been together, don't take your partners for granted. Working relationships are not just about dollars and cents, but some times, it can come down to that especially when you have not been paying attention to small details. 2) Impossible is nothing, so just do it. Nike may have won, and many would think it's just cos they threw more money. But I think it's beyond that. They have shown consistency in chasing after DFB and probably have been for more than 10 years, keeping a relationship going, showing sincerity and waiting for their chance. Well now they have it. Now the interesting thing is whether or not adidas goes after one of Nike's big ones. Just like how Liverpool now wear Nike and Man Utd wear adidas, this was the opposite 15 years ago. It's unlikely adidas will get Brazil (since they have Argentina) so the battle should be in Europe - getting back France (which is another long time partner before the switch to Nike) or the crown jewel England! Will that happen? Waiting to see what happens next. Good lessons for all of us in our work or business. https://lnkd.in/g94NnU7n

To win, you need to score. To score, you need to know where the goal is. I absolutely love this spot from Adidas! What superb storytelling. It has CUT-THROUGH and gets your attention and then just keeps you hooked until the end. It is COMPELLING in that it is relevant to millions of people who will be watching with anticipation the next couple of weeks – the hardcore football fans but even the ones not so much into football. It is CONSISTENT with what Adidas stands for even if the branding is very subtle (hats off to Adidas for resisting the urge to stick a massive logo at the end in the TVC). Oh, and most importantly, it is CLEAR – it is easy to understand what the goal for Euro 24 is... it’s very simple… make sure IT’S COMING HOME Jude! (And yes, it benefits from a song that is very well known and that will get people all over the world singing along... a song that feels like it could have been written for this ad!) But I digress… what is relevant in sports is, of course, totally transferable to business and life in general. If you want to advance, you need to deliver on your goals. And to deliver on your goals, you need to deliver on your projects and know what the expectations are. So, before you start a new business year or project, it's crucial to set clear goals and expectations. Clear goals provide direction and focus, ensuring that everyone on the team understands what success looks like and what they need to do to achieve it. This clarity helps in prioritizing tasks, allocating resources effectively, and keeping everyone aligned and motivated. Without well-defined goals, projects can drift off course, leading to wasted time and effort. By establishing clear objectives and expectations from the outset, you lay the foundation for efficient execution and successful outcomes. Remember, clarity in your goals is the first step towards achieving them and winning. So, take the time to define what success looks like for your next project, and make sure everyone knows where the goalposts are. #adidas #it’scominghome #Goals #Clarity #ProjectManagement #Success #Leadership #BusinessStrategy #Adidas #Euro24 #Storytelling #Marketing #fridayadvice

Chapter 3: **Adidas HQ Chronicles: A Triumph in Market Leadership 🚀👟** Reflecting on my impactful journey with Adidas unveils a thrilling narrative of conquering markets and achieving unprecedented success. 🌟 **📈 Market Domination Achieved:** Engineered a strategic surge in market share, orchestrating initiatives that propelled Adidas to new heights. Witnessing the brand's ascension to dominance was both exhilarating and rewarding. #MarketMilestone **🌍 Global Impact, United Teams:** Led cross-functional collaborations that reshaped our market approach, leaving an indelible mark on our global presence. Every success was a testament to the power of a united team driving toward a shared vision. #GlobalLeadership **🚀 Innovation Redefined:** Pioneered cutting-edge design projects that not only turned heads but redefined industry standards. Innovation was not just a goal; it was the core force driving our market breakthroughs. #InnovationPioneer **🔍 Consumer Insights Mastery:** Decoded consumer behavior, shaping strategies that resonated globally. It was a journey beyond products, crafting experiences that not only met but exceeded consumer expectations. #ConsumerCentricSuccess As I reminisce about the past chapters, the legacy of conquering markets and breaking barriers with Adidas fills me with pride. Here's to the achievements of yesterday and the limitless possibilities of tomorrow! 🏹💼 #AdidasSuccessStory #MarketLeadership #InnovationJourney #NextLevelAchievements 🌐✨ Christine Barth-Darkow Sabine Maren Ederer Andrea Loeffler Barbara Tacchini FABIO DI IORIO Adolfo Haendler Gustavo Sant'Anna Barbara Lechner Dave Thomas Cristina Garcia Loriente Alice Testi Tiffany Thorp Antje Birkel Joaquin Moya Compes Jordi Closa Sybille Baumann Sharon Thompson Daniela Kraft Fiona Johnson

Marketing and communication is simple really. Bring a brand to life through a simple message and emotion. I have discussed this topic with business leaders over the past few weeks and I can’t find a better example than the adidas you got this campaign. Promoting diversity, adversity, self confidence and a belief in oneself to overcome any obstacle. #adidas #yougotthis #culture #communication #marketing

Should Other CEOs Follow the Lead of the New Adidas CEO? adidas, a recognizable name in the athletic wear industry, was on the verge of collapse following the pandemic and the discontinuation of a popular collaboration with Kanye West. Its financial health was precarious, losing a daunting $794 million in the final quarter of 2022. However, the company had an ace up its sleeve in the form of finding a new Adidas CEO. In an attempt to steady its rocking ship, Adidas reached out to a familiar face, former employee Bjørn Gulden, who was already a well-respected figure after a successful decade at Puma. His leadership at PUMA Group resulted in nearly tripling the company’s sales. When Gulden agreed to become the CEO of Adidas, the company’s stocks soared by 30%. The sports industry nodded in approval, seeing this as a golden opportunity for Adidas. Read the full article here: https://lnkd.in/eP-pd2JM Mark Ryski "Gulden’s actions are what makes his style so compelling…This authenticity has a huge impact on the culture of the organization that permeates all levels—not just the C-suite." Jeff Sward "Mr. Gulden has tapped into the collective wisdom and knowledge of every layer of the Adidas business. Sure, he will have to wade through some peripheral material to find a couple of nuggets, but I suspect he will strike gold several times. " David Spear "Change makers must listen or they will fail more times than not. This means listening to customers, lower-level managers and associates who see the business from a very different perspective."

The first thing that came to my mind after seeing Nike’s campaign was adidas’ campaign. “You got this” is a powerful message to all of us. We need to enjoy the ride. If not, what is the point? Life is made up of many small things that we do every day. Life is not only about the big moments that we capture in pictures to share on Instagram. We urgently need to recover the ability to be happy with what we have inside of us. We need to believe that we are enough, that we are capable, and that we can do it. This applies to life, not only to sports. It is interesting to note that professional athletes cope with pressure by breaking down big moments into smaller ones so they can reconnect with their passion for the game. In life, this means finding our purpose. Athletes are an inspiration, yes. And like us, their lives are not made up only of big games or victories. They train, they play, they lose, they win, they get hurt, they make mistakes. Just like us, “everyday athletes,” they need to say to themselves, “you got this.” https://lnkd.in/ddAFTi55

The mission statement for Adidas is “To be the best sports brand in the world.” Assuming you are not one of the executives of Adidas, how does that make you feel? Does it make you want to run out and buy a pair cleats as soon as possible? Do you want to burn any cleats you currently own? Or does it make you feel nothing in particular? By itself, you might not feel compelled one way or the other, but what about when I compare it to their competitor? Nike’s mission is “To bring inspiration and innovation to every athlete* in the world. *If you have a body, you are an athlete.” Wanting to be the best brand in your industry is not inherently wrong. But it is a missed opportunity to first, clarify to the world what you are aiming for, and second, invite the world to come along.

adidas unites global sports icons in its latest 'You Got This' campaign to inspire athletes to overcome pressure and achieve their potential. The campaign, driven by consumer insights, addresses how negative pressure affects sports enjoyment. Featuring stars like Pat Mahomes, Lionel Messi, and Rohit Sharma, the campaign kicked off with a film set to Queen's 'Under Pressure,' showcasing athletes thriving under high-stakes moments. Partnering with neuro11, Adidas provides tangible guidance from brain readings of grassroots and elite athletes to show how the best overcome pressure. Rohit Sharma shares how adopting a 'You Got This' attitude helps him manage challenges. #advertising #marketing #campaignspot

Just came across this very interesting article from Inc. Magazine. I mean, imagine receiving your CEO's personal number to your inbox!😮 This is probably the most bizzare thing I've heard! But it is exactly this kind of thing that companies like adidas aren't afraid to do. Think about the credibility it would've gained from this. This just goes to show how small gestures like this make a big difference!👏 #marketing #adidas #emotionalintelligence

Every project is different. This is what you often hear in this business. But one ingredient, the most important one, is common: people. As a leader, my greatest joy is witnessing many talented, committed individuals from all over the world come together to achieve a common mission. Today marks the day when the hard work of many people contributing to our joint mission resulted in a successful go-live. Normally, I would stop here. But given the importance of what we have just accomplished, I need to say more about the new legacy that has been created here at Adidas. Everyone familiar with Adidas can imagine the complexity of our business. We have undertaken one of the most complex business transformations worldwide. We engaged some of the most competent people in the industry, including experts from all adidas teams and many other companies and partners. The resilience and commitment they demonstrated are extraordinary. Anyone who has worked on a project for a year knows the pressure involved. Sustaining this intensity for three years is an entirely different level of emotional pressure. To use a sports analogy, it's like playing in the EURO tournament every month and accepting this as the new norm. Today, I want to pay tribute to all those who supported each other over the last few months. #oneteam After one milestone, there is always another. But today, take a moment to celebrate the birth of a new legacy at Adidas.#wearelive