Dr. Mark Grether’s Post

Reflecting on an energizing few days at POSSIBLE 2024 in Miami, the enduring spirit of the advertising industry was in full display. Thank you, Christian Muche Megan Ramm’s session, “Context & Connectivity: Crafting Ads That Deliver" was a masterclass in marrying data with real human experiences. Along with leading CPG figures, Brad Feinberg, Patrick O'Keefe, Amy Worcester Lanzi, and Shelly Palmer, this discussion unveiled how strategic timing and genuine connection can turn everyday moments into impactful brand encounters. Identifying key measures that matter most to both advertisers and the Uber community broadly. One thing was clear, marketers are eager to evolve how brands engage and connect with consumers, using data to shape a better journey. #Uber #Advertising

🚀 We're witnessing an advertising renaissance where innovation meets tradition. I came away inspired from my conversations at Viva Technology 2024 - and how companies are focusing on demonstrating tangible business impact and building resonance with audiences in the year ahead.    I talked about the future of advertising with Adam Bishop, Chief Marketing Officer and Chief Product Officer at Deliveroo, Milka Privodanova, VP and Head of EMEA at Pinterest, David A Steinberg CEO at Zeta and Pippa Scaife VP of Global Partnerships at NBCUniversal, and in the midst of so much change, here’s what is critical for marketers:    ⚡ Proximity and personalization with the customer are key drivers of success 🤖 Moving beyond the GenAI hype towards practical, real-world applications of the technology 🎯 Doubling down on timeless marketing fundamentals - building brand trust and safety, staying customer-centric, and adding value and deepening engagement with audiences with great content Congrats to the LinkedIn team working with Viva Technology. Proud to be a partner for 2024.   #VivaTech2024 #MarketingFundamentals #B2BMarketing

Moving from #productfeatures to #jobstobedone is the week's highlight in #Microsoft's positioning for #Copilot. Here are the brands that drove the strongest consumer engagement in the Super Bowl, according to EDO. The rankings reveal which ads are most predictive of actual business performance, using real-time, consumer engagement data — proven to predict business outcomes across industries. #creativeeffectiveness #businessperformance #consumerengagement #SuperBowl

More I talk to people in the advertising industry, more I hear about #GenZ. Not the usual "they're digital natives" but how they are exposing the cracks in the foundation of the #advertising industry. It's a different kind of buzz, a rebellion against the hustle culture we've been marinating in for decades. This isn't just a new trend – it's a cultural shift. In short, dealing with Gen Z is the new problem statement for the employers as well as clients in this industry. It's a challenge, yes, but it's also an opportunity to evolve, to break away from the tired old processes. And here's the thing: I really believe, maybe they're onto something. Because in the end, Gen Z isn't just the future of the ad industry, they might just be the future of humanity. #GenZrevolution #GenZToldYouSo

I've discovered that TikTok functions similarly to Amazon, where users are focused on solving product needs rather than buying into brands. In contrast, Meta excels in building direct-to-consumer brand loyalty. Understanding these nuances can shape effective marketing strategies. 🛒🌟 Listen to the full episode here: https://bit.ly/3xPWgv3 #MarketingInsights #DigitalMarketing #BrandStrategy

💡 Curious about the future of retail media? 💡 Join us on September 25th from 1-2 PM ET to learn how retail media is reshaping the marketing world and uncover the key trends driving it's growth. Hosted by our very own SVP and Global Head of Retail Media, Mike Feldman, and joined by Zubin Mowlavi, Head of VaynerCommerce, Jon Morgenstern, EVP and Head of Investment at VaynerMedia, and Molly Anderson, VP Retail Media Lead at VaynerMedia we're diving into the opportunities, challenges, and strategies that every marketer should know. 🛍️🚀 You don't want to miss this one. Register through the link in the comments and we'll see you on Wednesday! #RetailMedia #Marketing #IndustryInsights #MarketingTrends 

🚀 This Week in Tech: Walmart Connect's ad leap 🛒, Yum Brands' AI magic 🍕, and Alphabet's cost-cutting focus 💼 - Major moves reshaping the AdTech landscape! 1️⃣ Walmart Connect Expands its Horizon 🛒💡 Walmart Connect is on a mission to redefine advertising by broadening its services in 2024. Targeting marketplace sellers and non-endemic brands, they've introduced on-site display advertising and offsite media options for sectors like automotive and travel. With a 63% increase in sponsored search spending last year and notable revenue growth, Walmart Connect is leveraging programmatic ad products and auction-based display ads to diversify and enrich its advertiser base. They also enhance ad solutions through acquisitions and partnerships, emphasizing programmatic advertising's power and precision. 🌟 2️⃣ Yum! Brands' Recipe for Success: Cross-Brand Data 🍕📊 Yum Brands, the mastermind behind Pizza Hut, Taco Bell, and KFC, is stirring up the digital landscape with its "AI-first mentality". By leveraging cross-brand customer data and an innovative approach to machine learning, Yum is not just keeping pace with tech giants but setting new benchmarks in personalized customer engagement. Their strategic use of first-party data to fuel machine learning initiatives is crafting personalized deals that boost order sizes and encourage loyalty. This digital savviness is a testament to how traditional brands can thrive in the digital age. 🚀 3️⃣ Alphabet's Lean Approach: Financial Discipline in Focus 📉🔍 Alphabet is tightening its belt, emphasizing financial discipline across its operations. With significant shifts at YouTube towards software and APIs over service roles, Alphabet is reshaping its strategy to focus on efficiency and profitability. This change reflects a broader trend in tech, emphasizing streamlining operations and prioritizing areas that directly impact the bottom line. It's a clear signal that in today's digital economy, sustainability and profitability go hand in hand. 🌍💼 --------------- 🌟 Download the EnlightMe app for more AdTech News ➡️ https://lnkd.in/dESWNncw 🎧 Or tune into our Innovation Pulse podcast on Spotify: https://lnkd.in/d9cWuJuV #EnlightMe #enlightmenews #TechNews #Innovation #AdTech #DigitalMarketing #WalmartConnect #YumBrands #Alphabet #ProgrammaticAdvertising #MachineLearning #FinancialDiscipline #Innovation #TechTrends #AdvertisingEvolution #DataDrivenMarketing #CustomerEngagement #Profitability #Sustainability

Ready to scale up with Facebook Lookalike audiences? Remember, the Elite Ecom pack is your key to success! Without it, you're practically guaranteed to hit a 100% blockade. #FacebookAds #dropshipping #scalesmart #business #Q4 Check the bio 🚀

Whilst we were successfully capturing and converting New Scientist's customers via brand search, brand impressions were in decline. Our mission was to create and launch a new three-year digital strategy to propel demand, foster interest and secure year-on-year growth in their subscriber base. This is how our full-funnel strategy has driven 77% more subscriptions year-on-year, just 3 months into activation: https://bit.ly/3Owfx9J #PaidMedia #FullFunnel #PerformanceMarekting

How Oh Polly transformed their marketing strategy! Ever felt like you were navigating a minefield trying to scale your brand? Oh Polly faced that challenge head-on, and the results are nothing short of explosive! 💥 By leveraging Fospha's cutting-edge attribution models, they scaled their Snap Inc. spend by a staggering 233%—leading to a jaw-dropping 278% increase in revenue and a 25% reduction in customer acquisition costs (CAC)! Curious how they did it? Discover the strategies that turned their marketing performance around and made Snapchat one of their most efficient channels in the US. 👉 Read the full story here! https://hubs.ly/Q02Nh8SQ0