Fospha

Fospha earned the Easiest Setup badge on G2 🌟 Getting started with a new platform can sometimes be a hurdle, but at Fospha, we prioritize making that first step as smooth as possible. The Easiest Setup badge from G2 reflects just that—it signifies that our users have found Fospha simple to set up, requiring minimal time and effort. This recognition is a testament to our commitment to delivering a seamless, user-friendly experience from day one. A big thank you to our users for the positive reviews and for trusting us to make your journey to actionable insights effortless. 💪 Want to experience easy setup and data-driven growth with Fospha? 👉 Learn more: https://hubs.ly/Q02WkN9M0

3 years ago, brands had a golden opportunity: investing in TikTok before it went mainstream. 📱 Most saw it as a "dance app" and hesitated. But those who dove in early? They reaped massive rewards as the platform skyrocketed in popularity in 2021-2022. 📈 The "early-mover" window may have closed, but the second-best time to invest in TikTok is right now. The platform’s influence is still on the rise, and there’s room to establish a strong presence before the next wave of growth. In our latest webinar, Gineke Helberg, Fospha's Product Marketing Manager, and Cathy Doyle, Brand Partnership Manager at TikTok, break down why TikTok for Business remains a critical channel and share insights on leveraging its full potential. 👉 Click here to watch the full recording: https://hubs.ly/Q02SzBV50

🔥 TikTok is a ROAS machine. 🔥 During Black Friday, TikTok for Business delivered a 217% ROAS growth from October to November. But here's something most marketers miss: everyone’s laser-focused on conversions, leaving the upper funnel wide open. And guess what? Upper-funnel activities during peak season can drive a 106% boost in consideration ROAS. That’s a massive win for brands looking to maximize their TikTok investments. Now's the time to launch your full-funnel strategy and win big this BFCM. 🎯 Download Fospha’s Ultimate TikTok Playbook and get ahead of the game. https://hubs.ly/Q02W6dQS0

👻 Snap Inc. is winning in Paid Social—and here’s why you should pay attention. When most brands think of scaling their Paid Social, Snapchat isn’t always the first channel that comes to mind. But the data paints a different picture. 📊 🟡 Snapchat delivered a 14% lower CPA and 10% higher ROAS compared to the Paid Social average 🟡 Despite a massive 173% YoY increase in spend, it maintained strong efficiency with a 5.31 ROAS 🟡 It now boasts the lowest CPA among major channels—making it a prime candidate for brands looking to scale efficiently 🔥 The key takeaway? Brands are catching on, but with Snapchat still under 1% of overall budgets, the growth potential is enormous. Ready to tap into this opportunity? 👇 Download our H2 2024 State of eCommerce Report for a deeper dive: https://hubs.ly/Q02VJb5S0

🌟 October Highlights from Fospha! 🌟 We’ve been busy attending and hosting some incredible events this month. Here’s a quick recap: 🔹 Austin eCommerce Summit (Retail Summits): Our VP of Growth, Jamie Bolton 💡, moderated a panel focused on the evolving complexity of measurement. In Jamie's session, key takeaways emerged from speakers like Rainer Castillo of Chubbies Shorts, who leveraged TOF advertising to achieve a 30-40% market share spike, and Sam Bennett of Mattress Firm, who shared insights on increasing ROI by switching to 75% digital channel acquisition. Want to dive deeper? 👉 Read Jamie's takes from the event here: https://lnkd.in/drW-R_iw 🔹 Austin City Limits Dinner with KnoCommerce: We kicked off the weekend by co-hosting an intimate dinner party, sparking conversations around industry challenges and innovative solutions amidst the ACL vibes. 🔹 ADWEEK New York 2024: With over 17,000+ industry pros attending, AdWeek was a powerhouse of insights. Hugo Hiley shared his key thoughts on the importance of balancing brand and performance, privacy as a growth enabler, and the future of measurement through real-time intelligence. Curious about his main takeaways? 👉 Read Hugo’s full post here: https://lnkd.in/dAraArBU 🔹 AdWeek Kickoff Dinner at Electric Lemon: What better way to start AdWeek New York than with great company, food, and drinks? We hosted an inspiring evening of networking and shared ideas at Electric Lemon. 🔹 Shoptalk Fall in Chicago: Jamie Bolton and Hugo Riley diving into the latest in retail and technology. ✨ Were you at these events? We’d love to hear your top takeaways or lingering questions! Drop your thoughts in the comments, and let’s keep the conversation going. 👇 cc: Sam Carter Tom Sheepshanks Dom Devlin Tamara K. Blenheim Chalcot

🚀 How Jaded London Unlocked Snapchat’s Full Potential with Fospha 🚀 Jaded London, the bold streetwear brand loved by Gen Z, transformed its Snapchat performance by leveraging Fospha’s full-funnel attribution ✨ The Results: 📈 665% increase in Snapchat revenue YoY 💸 47% drop in CPA 🎯 23% share of Paid Social spend allocated to Snapchat Fospha’s data revealed that Snapchat was driving far more value than traditional click-based attribution had shown. 📊 "With Fospha, we finally had the visibility we needed to invest in Snapchat. Now it's one of our top-performing channels." – Sean Carpenter Head of Digital Marketing

🚨 Today is the day! 🚨 In just a few hours, we’re going live to talk about how you can turn data into a creative advantage during the holiday shopping surge! Why join us? Get TikTok insights directly from the experts on building content that converts Learn how to use data to drive your creative strategy and boost performance Scale your creative quickly and efficiently for peak season 👥 Our expert speakers: - Cathy Doyle - Brand Partnership Manager at TikTok - Susie Whitby - Client Solutions Manager at TikTok - Jérémy Barry - Head of Growth at Shook Digital - Gineke Helberg - Product Marketing Manager at Fospha 📅 Date: Today, October 17 ⏰ Time: 11 AM BST (in just a few hours!) There’s still time to join us—don’t miss out! https://hubs.ly/Q02SC68j0

Tomorrow is the day! Ready to unlock the secret to scaling creative campaigns during the busiest time of year? Our LIVE webinar is tomorrow, and you won’t want to miss industry leaders sharing their strategies on how to blend data and creativity for the ultimate campaign success. ⏳ There’s still time to register! ⏳ 📅 Date: Tomorrow, October 17 ⏰ Time: 11 AM BST 🎯 What you’ll learn: - How to let data guide your creative decisions - Insider tips from TikTok experts on content that converts - Scaling your creative efficiently for peak season 👥 Expert lineup: - Cathy Doyle - Brand Partnership Manager at TikTok - Susie Whitby - Client Solutions Manager at TikTok - Jérémy Barry - Head of Growth at Shook Digital - Gineke Helberg - Product Marketing Manager at Fospha Claim your spot now! https://hubs.ly/Q02SC6GY0

“We help our clients understand the relationship between TikTok, and a channel like organic or direct search to piece together how the funnel is operating and measuring.” - Sam Carter, CEO of Fospha Click this link to learn about the best ways to test, prove, grow and scale performance campaigns using our measurement solutions and tools: https://bit.ly/4dIk3vO 📈

Most brands are stuck using just 27.5% of their Paid Social potential, and that’s leaving a ton of money on the table. 💸 Here’s what you need to know: Snap Inc. is hitting 5.31 ROAS at peak. Meta? Only 30% of its power is being tapped. TikTok? There’s a 64% growth opportunity still up for grabs. 🚀 Stop running at half-speed. Fospha’s got the insights to help you unlock that missing potential and scale your Paid Social like a pro. Download our report now! 📥 https://hubs.ly/Q02Tggf30