Dhairya Mahajan’s Post

View profile for Dhairya Mahajan

Senior Advisor, ZIGRAM | AML, CFT and Emerging Risks

The most iconic fashion brand in America isn't Nike or Calvin Klein; it's Ralph Lauren. From selling neckties to building a $2 billion per year business, Ralph has created an inspiring brand for classic, timeless style. Ralph Lauren's story demonstrates the power of good storytelling in the fashion industry. Lauren's journey began in the late 1960s when he worked as a salesman. He created a distinctive wide-neck tie that defied the norms of the time. He named it "Polo," after the sport associated with sophistication and class. He famously said, "Fashion is over quickly, but style is forever." Ralph Lauren didn't just sell clothing; he sold a story that crafted a narrative capturing the essence of the American lifestyle blended with timeless elegance. His brand caters to diverse segments with Polo Ralph Lauren® for everyday wear, Lauren for women, RRL for rugged outerwear, and the Purple Label for the wealthy. This strategic segmentation allowed him to reach and resonate with a wide audience, with each product line telling its own story. From a humble beginning to amassing a fortune of $9 billion net worth, his brand embodies a narrative of aspiration and classic style, proving that a powerful story can transform a simple idea into a cultural phenomenon.  #ralphlauren #polo #fashion #brand #storytelling

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