Diane Wilson’s Post

🖇 Attracting and retaining customers is more challenging than ever in today's crowded marketplace. That's why hyper-personalization is key to building brand loyalty with shoppers. By tailoring experiences to individual needs and preferences, brands can create lasting connections with their customers. #HyperPersonalization #BrandLoyalty #thinkloyaltythinkblue

Competitors are not just the alternatives consumers consider, they are not a list of rival companies. Competition goes beyond that. It is about understanding the touchpoints that truly matter in the consumer journey, distinguishing them from the ones that don't. #customerjourney

Americans are more loyal to their brands but more demanding too according to this study from Marigold. Worth a read as it’s helpful to understand the needs and be able to build the consumer experiences that drive loyalty. #consumerloyalty

Who doesn't love a good shopping spree?🛍️🛒 But have you ever stopped to analyze your shopping habits or pattern? 🤔🤔From products to brands and discounts, they all play a role. 💰 Share your style below: webrooming or showrooming?😉 Let's dive into our consumer insights together!👇🏻👇🏻 #RetailReflections #ShopaholicConfessions #ConsumerInsights #marketing #marketingcommunications #branding #consumer #consumerbehavior #comnsumerinsights #weekendvibes #weekend #sunday #linkbuilding #linkedin #linkedinforcreators #marketingenthusiast

Ever wonder why you end up buying more than planned when shopping ? 🛒 Here’s how CPG brands use consumer psychology: 5. BOGO Offers: Buy one Get one Free Triggers a sense of value and FOMO, leading to impulse buys. 4. Family-Sized Packs: Encourages larger purchases by making you feel like you're saving money. 3. Scarcity Tactics: Limited-time offers create urgency, prompting quick decisions. 2. Anchoring: Higher-priced items make other options seem like a better deal. 1. Nostalgic Branding: Connects products to positive memories, increasing loyalty. #ConsumerPsychology #CPG #Marketing #BrandStrategy #fmcg

Are you curious about GenZ's Take on Brand Loyalty? Discover the findings in our ground-breaking report: "Breaking up with the Brands: Do GenZ Actually Value Brand Loyalty?" Visit https://lnkd.in/g-euk4ek to uncover the insights shaping the future of consumer engagement! #genz #brandloyalty #edupull #consumerinsights #consumerbehavior

Nowadays, it's not just about the buy; it's about the why. 83% of consumers today consider a brand's values before making a purchase. I've noticed a change in how we pick our products – it's not just about what, but who. We're curious about the story behind the brand, the value it brings, and how it solves our real-life puzzles. There's a noticeable shift from just consumers to mindful consumerism. I used to be a grab-and-go kind of shopper, but now, I find myself pausing to ask, 'What does this brand stand for? What value does it bring to my life? It's like shopping with a purpose. What triggered this change? Maybe it was a realization that every purchase is a vote— a vote for the kind of world we want to live in. So here's to this shift in the retail landscape, where we're not just consumers; we're contributors to a narrative. #ShopWithIntention #BrandConnection #RetailEvolution

Day 7 of our 12 Days of Marketing Tips 🎁 Tip #7: Ride the seasonal wave! Customize your offerings to align with the spirit of the season to capture the attention of shoppers and make your brand a go-to choice for seasonal delights. From festive flavors and bespoke packages to delightful gifts with purchase and charming seasonal packaging, these thoughtful touches can transform your product into the perfect gift. Gear up for the seasons, plan ahead, and capture the market with irresistible seasonal appeal. Follow us for more helpful tips. #AdaptingSocial #EmbraceChange #changehappensadapt #12DaysOfMarketing #DigitalMarketing #MarketingTips

Don't worry, we've got your back! Our expert insights and trend reports provide the inside scoop on the latest products and trends. 📰✨ Stay ahead of the curve and make informed decisions with our in-depth reviews and shopping guides. Join our community of savvy shoppers and never miss a deal again. Save Big on Top Brands Today! #SmartShopping #ExclusiveDeals #TrendAlert

During lockdown, you adjusted your shopping to make life simpler and feel better, essentially to suit you. As a consumer your choices changed and evolved. They reflected new values and different lifestyle preferences. This shift isn't just about what you (as a consumer) demands; it's your insistence (as a consumer) that is influencing product design and brand impact. We’ve gone from ‘consumer demand’ to ‘consumer insistence’. And for the first time in decades, brands are listening. Discover how much power you have in shaping the products you buy. Listen to the audiogram where Consumer Futurist, Stella Gianotto is speaking about deeper insights into the consumer influence during lockdown. #ConsumerInsistence #consumerdemand #consumerbehaviour #ProductInfluence #ConsumerPower #BrandImpact #shoppingshift #InfluentialConsumer