Digiday’s Post

No surprise, tons of political ad spending in 2024. Which channels are winning? As the 2024 US presidential election ramps up, investment in political advertising is reaching new heights. By some estimates, the figure could climb as high as $12bn before election day on November 5, up nearly 30% from the last presidential election in 2020. #2024politicaladvertising https://lnkd.in/eR6fYEre

The 2024 election season is heating up, and with $12.15 billion projected to be spent on political advertising this year, 28.1% of that is expected to go digital. How are your agency’s political campaigns shaping up? If you're looking to navigate the complexities of political advertising for your clients this election season, I’ve got you covered. Check out this must-read guide from AdCellerant: https://lnkd.in/gDSBHu6Q. #Election2024 #DigitalMarketing

🇺🇲 In a typical presidential election year, about 50% of eligible voters cast a ballot for the president. But a third or more of these voters don’t bother checking the boxes for down-ballot contests. Political marketing is therefore all the more important for down-ballot candidates — like governors, state legislature, judges, etc. Read six reasons why every down-ballot campaign should take advantage of CTV advertising in their political marketing strategy here: https://hubs.li/Q02JCKZb0

Another presidential election year is upon us. Read my blog post highlighting four #media trends that will impact even non-political advertisers this voting season. #digitalmarketing #advertising #paidmedia

An election year is upon us. What does this mean for those of us in the marketing and advertising industry? (Spoiler alert: It means a lot.) I compiled the key impacts every marketer and business leader should know. Learn them in my blog post. #Marketing #Advertising #Election #ElectionYear #MarketingNews #MarketingTips

📺💻 #PoliticalAdvertising is set to reach record-breaking levels in the upcoming election, with estimates exceeding $12 billion. Learn how to craft effective #PoliticalAds that resonate with voters and influence opinions. From #DigitalAds to #SocialMedia to CTV/OTT ads, explore the key types of political advertising and what makes them successful.🔥 https://lnkd.in/dPm7Ktut #Election2024 #CampaignStrategy #DigitalAdvertising #PoliticalMarketing

In the world of politics, timing and messaging are everything. Programmatic advertising offers a powerful tool to reach voters at the right time, on the right platform, with the right message. From crafting region-specific content to leveraging data-driven insights, programmatic can help you optimize your campaign for maximum impact. Want to learn more about how to harness the power of programmatic for your political campaign? Read our full blog for in-depth strategies and best practices. #politicaladvertising #programmaticadvertising #election #campaignstrategy #digitalmarketing #politics #vote https://lnkd.in/etnbSwFF

June 27th marks the first #presidentialdebate of this election cycle, amplifying the already bustling #online landscape with political fervor. Amidst this #election year chatter, brands face the challenge of maintaining visibility and relevance. How can you stand out? Our latest #blog delves into strategies for optimizing #programmaticadvertising, ensuring your brand remains impactful throughout the #election cycle.

Are you concerned that election cycles may disrupt your 2024 marketing? We have data-backed recommendations to help you navigate toward success in this unique time. https://hubs.ly/Q02lXyxM0 #electioncycle #marketingtrends #Strategicallyyours #imarcagency

Did you know that political ad spending for the 2024 election is predicted to hit $8.3 billion, shattering the 2020 record of $6.9 billion? This surge will impact your campaign performance and influence online behavior. Discover how to prepare with key insights from our Director of Paid Media, Claire Wirtanen, on navigating the complexities of advertising in an election year. #FathomDigitalMarketing #DigitalAdvertising #2024Election