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Digital Advertising Alliance Announces Major Update to Industry's AdChoices Opt-Out Program with WebChoices 2.0 | The Digital Advertising Alliance (DAA) today (June 12, 2024) announced the most significant update to the advertising industry’s AdChoices program for interest-based advertising (IBA) since the program was launched in October 2010. The new tools were previewed at the DAA Summit 2024 in New York City today to advertisers, publishers, agencies, and ad tech companies. | https://lnkd.in/efRMSyJv

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