Experimentation Elite ’s Post

🌟 3 is the magic number! 🌟 We’ve created discounted tickets for 3 or more people because we always welcome so many teams. So, it’s time to get your group on! Why should you and your team attend? ✅ For 3 or more attendees each ticket will cost just £265 (Get your group on!) ✅ Most agencies and brands bring teams to our events which is why we have created this option. ✅ Understanding that professional development budgets can be tricky, we continue to offer the best value in the market to open up the opportunity to a broader audience. Let’s grow this! ✅ As always, ExElite includes a very high standard of food and drinks throughout the entire event from breakfast between 8.15 - 9, caffeine refuelling breaks and a delicious lunch with a wide variety of options for everyone’s needs. We’ve got you covered so your day isn’t disrupted with needing to find somewhere or spend money away from the event. ✅ All tickets give you access to the exhibitors, sponsors and all the world class speakers and industry heroes who regularly attend our events. So, what are you waiting for? Book your tickets today! Buy here: https://buff.ly/46UVMRg #ExElite24 #Experimentation #CRO #DigitalMarketing

🌟 3 is the magic number! 🌟 We’ve created discounted tickets for 3 or more people because we always welcome so many teams. So, it’s time to get your group on! Why should you and your team attend? ✅ For 3 or more attendees each ticket will cost just £265 (Get your group on!) ✅ Most agencies and brands bring teams to our events which is why we have created this option. ✅ Understanding that professional development budgets can be tricky, we continue to offer the best value in the market to open up the opportunity to a broader audience. Let’s grow this! ✅ As always, ExElite includes a very high standard of food and drinks throughout the entire event from breakfast between 8.15 - 9, caffeine refuelling breaks and a delicious lunch with a wide variety of options for everyone’s needs. We’ve got you covered so your day isn’t disrupted with needing to find somewhere or spend money away from the event. ✅ All tickets give you access to the exhibitors, sponsors and all the world class speakers and industry heroes who regularly attend our events. So, what are you waiting for? Book your tickets today! #ExElite24 #Experimentation #CRO #DigitalMarketing

When it comes to live events, we talk a lot about the attendee experience. Content and networking opportunities are undeniably important pieces of crafting an unforgettable event, but the real attendee experience begins the first few moments a participant arrives on-site! First impressions set the tone for the entire event and can be the deciding factor between a mediocre meeting and an electric event attendees will be talking about for years to come. Our latest blog post, "First Impressions for a Memorable Attendee Experience" is designed to help elevate the first impression your event makes on your attendees. In this blog post, you'll discover tips like how effective and strategically placed signage can engage attendees before they even step foot in your venue, how you can leverage your food and beverage with your giveaways for an immediately useful gift, how to help turn your team into a roving resource for attendees to make use of all event long, and many more! Click below to check it out, and let's turn a great first impression into a lasting memory! https://hubs.ly/Q02CGTBd0 #meetingsandevents #meetingprofessionals #meetingprofs #meetingsmeanbusiness #meetingsindustry #eventtips #eventsindustry #eventprofs #eventpros #eventprofessionals #meetingplanners #firstimpressions #liveevents

This year we’ve been able to ensure 80%+ turnout on average for our events. This is much higher than your typical sales or marketing event. How do we do it? Invitees are always thinking about a few things: 1. What am I getting out of attending? 2. Is this worth my time?  3. What are they going to sell me? 4. Do I need what they're selling me? Oftentimes attendance rate goes down because invitees are bombarded with the same types of events from multiple vendors. There's nothing novel in another sporting event or restaurant outing. Aside from engaging attendees in a unique experience, they need to know what exactly they’re signing up for. That’s where RSVP pages come in. We’ve been able to drive attendance by simply just telling people what’s in store for the evening. Once they see it’s a unique event, the agenda for the night and the custom garment they'll be receiving, it boosts attendance. Instead of sending a calendar invite and a generic email we’ve found RSVP pages really effective. You can check out our sample RSVP page below!

𝐄𝐯𝐞𝐫 𝐰𝐨𝐧𝐝𝐞𝐫𝐞𝐝 𝐡𝐨𝐰 𝐭𝐨 𝐜𝐫𝐞𝐚𝐭𝐞 𝐝𝐞𝐦𝐚𝐧𝐝 𝐟𝐨𝐫 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠 𝐭𝐡𝐚𝐭'𝐬 𝐞𝐚𝐬𝐢𝐥𝐲 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞? Creating Scarcity in Abundance: A Smart Strategy for High-Ticket Events While you might not be able to control global supply and demand, you can certainly manage your own offerings to create a sense of urgency and exclusivity. Picture this: You're hosting an event. Even if you know you could sell 100 seats, consider capping it at 60 or 70. Why? It's better to sell out and have a waitlist than to struggle to fill seats. The next time, when people hear there was a sold-out event with a waitlist, they'll be more motivated to grab a spot. This strategy works exceptionally well for mid to high-ticket events, where attendees need more time to commit. Imagine the impact of seeing a full room and knowing that tickets are scarce—people will act faster. Ready to take your event strategy to the next level? Start creating scarcity, and watch the demand grow.

💡 𝐇𝐨𝐰 𝐌𝐮𝐜𝐡 𝐏𝐫𝐨𝐟𝐢𝐭 𝐖𝐢𝐥𝐥 𝐈 𝐌𝐚𝐤𝐞? 𝐀 𝐃𝐞𝐭𝐚𝐢𝐥𝐞𝐝 𝐁𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧 𝐨𝐟 𝐑𝐮𝐧𝐧𝐢𝐧𝐠 𝐚𝐧 𝐄𝐯𝐞𝐧𝐭 𝐚𝐭 𝐌𝐂𝐄𝐂 💡 A few people told me $167 for an event ticket seems expensive and wondered how much money I make. This video breaks down the cost of running the event. Spoiler alert: it's around $175 per person and counting, as expenses keep going up. Most event organizers have upsells, but I don’t have anything to sell at the event. This is a pure passion project to bring people together and celebrate a great milestone. 💜 So, there you go! Time will tell if it's a smart or silly move...... 😁 P.S. I filmed the video yesterday, but since then, we upgraded the food menu, so the food cost is now $27,600 instead of $20,180. As an event organizer, I'm curious: 🔸 What makes an event worth attending for you? 🔸 Do you think $167 for an event, including a buffet lunch, is expensive? Or am I not providing enough value? Looking forward to hearing your thoughts and more importantly, hope to see you there! #100Lunches #Networkinig #Events #Melbourne

In response to the latest Operation Plate Licker video, Angela York says: "As a consumer it’s a huge pet peeve of mine to go to a website and see inaccurate or outdated information. To me, it’s a sign of lack of detail and not caring. If you can’t update your website with current information don’t have it at all or keep it evergreen." Watch this video to see what she's talking about. #EventAdvisors #FinServEvents #RegistrationTips

With more attendees waiting until the last minute to buy tickets, the added stress is something no event organiser needs. Try these simple strategies to drive last-minute ticket sales and ensure your event is a success! 🚀 With our experts managing your marketing from the start, we'll have strategies ready to tackle any slow ticket sales. Reach out today to discuss your next event: https://bit.ly/49uBFtM #EventMarketing #TicketSales #MarketingTips

I’m starting to look at conferences for the year, and one caught my eye. The #SEO conference brightonSEO (San Diego) currently costs $320 for 2-day access, including networking events & afterparties. Most comparable conferences cost 3x that. Brighton’s doing something awesome I think all conferences should consider: Skipping the meal. I’ve had awful food and I’ve had decent food at conferences - but honestly, even if the food was awesome, I still just want a smoothie for breakfast and Chipotle for lunch 🤦♀️🌯 I’d rather sync up with folks I met at the event for a more casual lunch out. Or sometimes, I might want to go out solo and take a quick break. And regarding ticket prices, I’d obviously rather pay $300 than $1200 if all I have to give up is a water-logged catered sandwich. How much more affordable could conferences be if they skipped the food? And for event organizers: how much higher could your margins be? Idk, food for thought (yes, pun intended)

🚀 Operation Plate Licker Update! 🍽️ As of now, I still haven't heard from the firm sponsoring our dinner next week. However, thanks to my diligent partner Angela York, she did some digging and discovered a website related to the event. But here’s the catch: when I checked the site's events page, I noticed two dates listed—July and August. Our event? Nowhere in sight! 🗓️ Additionally, while I appreciated the food choices displayed, they might not even be what’s offered at our dinner. Here’s my tip for anyone organizing an event: ALWAYS keep your website updated! Even if you're not taking registrations online, having the right information ensures attendees know they’re in the right place. I’m assuming this is linked to the advisor hosting our event, but it certainly doesn’t clarify that. Let’s see how this unfolds! Stay tuned for more updates! 👀 #FInServEvents #EventAdvisors #OperationPlateLicker