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And for the second time in a row, I'm kicking myself for not buying Netflix shares ahead of the earning's announcement. It will be interesting to see how the market reacts to their next report (which will no longer include subscriber addition stats). With a good bit of data detective work, Digital i has tracked the viewing behaviour linked with such high performance. You can read a sample of this analysis here: https://lnkd.in/emzSw_q8

Are rural sports fans a lucrative, underserved market for content streamers? Netskrt VP of Product Strategy, Steve Miller-Jones discusses why poor streaming quality in rural areas can cause subscriber churn–and why streaming performance in smaller ISP networks is difficult to see. In his latest article published in Streaming Media Magazine, Steve explains how last-mile CDNs can provide the insights necessary to ensure that both streaming providers and rural ISPs can confidently verify QoE. #netskrt #livesports #OTT #connectivity #last-mileCDN #livesports #livestreaming

FuboTV shares are up 240%, following the announcement of a joint venture between Fubo and Hulu + Live TV. Disney will hold a 70% stake in the new company. While the way we watch evolves, what users want to watch remains consistent—and sports remain a key driver of viewership. Streaming technology has finally caught up with sports, enhancing delivery and transforming how we consume live events. Streaming services that have executed long-term investments into this space will continue to thrive. https://lnkd.in/gSQBMEus

"Netflix has an original in sports" "The streaming wars are about to change" Netflix, which has 270 million global subscribers, has long reassured competitors by saying it's "not serious about sports. But many didn't believe it. Eventually, Netflix entered the NFL market. They're going to broadcast two games over the Christmas season, and no one thinks it's going to be just two games. Eventually, the two games will become two seasons, and the sport will become another Netflix original. Now that Netflix is getting into sports, the streaming wars have changed. It's no longer about originality, it's about engagement, and sports is one of those original pieces of content that can't keep customers away from the platform. Coincidentally, Netflix announced at Upfronts that it's building its own ad tech platform. It's ready to reduce its reliance on Microsoft and do its own ad effectiveness analytics and personal audience-targeted ad (programmatic). Following Netflix, Disney, Fox, and Warner have also rejigged their super sports streaming names. Who will be the winner of the new fight? We're taking you to the hottest streaming battlegrounds in the global marketplace later this year. #netflix #streaming #directmedialab #sports #Roku #fox, #disney #wbd https://lnkd.in/gaZqMP33

As detailed in the latest Variety article, the ad market is gearing up for the surge in streaming live sports. 🏈📺 With live sports moving to streaming platforms like Amazon Prime and Netflix, advertisers face a tangled web of challenges and opportunities. Our co-founder, Joel Cox, shared his thoughts on the complexities of ad inventory and the industry's readiness. Read the full article for more insights 👉 https://lnkd.in/esX52VWN #CTV #ConnectedTV #LiveSports #StreamingMedia

Netflix’s ad revenues are growing quickly from a small base. In 2024, just its second full year offering ads, Netflix will make nearly $1 billion from them in the US. In May, Netflix will host its first in-person upfront. The company has dipped its toes into live sports by securing the rights to "WWE Raw" and tennis, golf, and boxing exhibitions, all of which create lucrative sponsorship opportunities for Netflix to sell. Netflix's burgeoning ad revenue, nearing $1 billion by 2024, marks its strategic foray into advertising, leveraging live sports content to create lucrative sponsorship opportunities and signaling its emergence as a formidable player in the traditional media advertising arena. #netflix #streaming #advertising

With the rise of streaming, accessing live sports has become more complex for advertisers and fans. Ampersand's Head of Sports Partnerships, David Solomon, joined Observer Media to discuss how traditional TV and streaming can work together to keep fans engaged. Where is the happy medium? A "complementary ecosystem where traditional and streaming amplify each other, rather than one replacing the other.” Read the full story to explore the future of sports broadcasting. https://lnkd.in/efDyig-5 #Ampersand #MovingTVForward #Streaming #SportsMedia #SportsBroadcasting 

Entertainment giant Walt Disney Co. and streaming provider FuboTV agreed Monday to merge their online live TV businesses. The deal would combine Hulu + Live and the sports-heavy FuboTV and would clear the way for the launch of Venu Sports, a streaming venture from Disney’s ESPN, Warner Bros. Discovery and Fox. https://lnkd.in/dWcfqzky

Many streaming apps have succeeded in drawing large sports audiences, and marketers have taken notice. With the broader adoption of sports viewing on connected TV (CTV), reaching fans programmatically presents a growing opportunity for brands. Here's how you can connect with audiences on CTV during thrilling live sports moments.

FuboTV launches standalone Premium Sports streaming without base plan requirement: FuboTV introduces standalone subscriptions for FanDuel Sports, NBA League Pass, and Paramount+ Without base plan requirement. #FuboTV #Streaming #Sports #FanDuel #NBALeaguePass