Digital i

🏆 We are proud to be sponsoring the Adwanted Media Research Awards 2025, taking place in London on 5 March and celebrating innovation, effectiveness and business impact in the field. #research #awards Adwanted UK

Our Chief Revenue Officer, Ash Stedman, is headed to the Media Insights & Engagement Conference next week! He'll be bringing along some of Digital i's newest data - along with some exciting new insights! Get in touch if you would like to arrange a meeting. #SVOD #MediaInsights #Media #Entertainment #Data #digitali #MIE2025

Last week, we asked our followers which Oscar-nominated film they thought had been watched by 20% of U.S. subscribers within the first two weeks of its streaming launch. Was it: 🔫 Emilia Pérez (#Netflix) 😡 Inside Out 2 (#Disney+) ⛱️ Dune: Part Two (#Max) 🪄 Wicked (#PrimeVideo) Click below to find out the answer:

🏆 Hollywood has revealed the nominations list for this year's Academy Awards, celebrating talent and movies from the past 12 months. 🎬 But did you know that many of these titles are already available to stream? 📺 Digital i has looked at the data to find out how subscribers have already been casting their votes - with their home viewing selection. 📈 Which of these Oscar-nominated titles do you think was watched by 20% of U.S. subscribers within the first two weeks of being added to the service? 🕰️ Check back next week for the answer ! #oscars #academyawards #max #disney #netflix #primevideo #movies

🏈 Be sure to check out this new report from Tim Westcott at Omdia, which uses Digital i data to explore where #Netflix's push into live sports might take the streamer next. 👏 #tv #streaming #svod #sports #NFL

🏆 It was a record-breaking Q4 2024 for #Netflix, which added close to 19 million new subscribers and an operating income surpassing $10bn. 🦑 As predicted, the streamer credits ad-tier growth, big live sporting events and the return of tentpole thriller Squid Game among its major successes. 📈 We have taken a look beyond the headlines to share data on how U.S. subscribers are engaging with Netflix's differing price points - and explored the reach of some of its biggest Q4 launches. #netflix #streaming #tv #squidgame #boxing #NFL #sports #svod #avod https://lnkd.in/ew8Xwvrj

📺 One last delve into #Netflix audience data before we see the streamer's quarterly results later today. 📈 Between November 2023 and November 2024, the average amount of time that ad-free accounts spent watching Netflix in the U.S. went up by 11 minutes per day on both Standard and Premium plans. 📉 Average ad tier plan daily usage, meanwhile, saw a slight decrease. 💡 However, during the same period, Digital i has tracked a notable rise in the number of monthly active Netflix U.S. accounts on ad tier plans. 📞 Check back tomorrow to find out by how many - and don't hesitate to get in touch for more insights like these: www.digital-i.com #svod #avod #streaming #tv #audiencedata #research

🥊 🏈 Netflix's live sports push largely dominated in terms of Q4 2024 U.S. account reach (as you may have seen from Digital i data shared earlier this week). 🦑 But some titles did rise to the top - with Squid Game making a highly anticipated return at the end of last year. 📉 Ahead of Netflix's quarterly report, we have been crunching the numbers on what's been performing for the global streamer in Q4 2024. ☎️ Click below for some of our top-line findings and get in touch for more audience insights. #netflix #tv #svod #streaming #squidgame #carryon #research #data

😈 Good news for #Marvel fans who got their first look at Daredevil: Born Again with the trailer release this week - and, we expect, just as good news for #Disney+ viewing figures. 🦸 The Mouse House brought the former #Netflix Marvel shows, including #Daredevil, over to Disney+ in March 2022 and has been laying the ground work for the superhero character's full return in other projects since. 📺 Charlie Cox reprised the Matt Murdock/Daredevil role in a 2021 Spider-Man movie, as well as 2022 Disney+ series #SheHulk and most recently in January 2024's #Echo. 📈 As Digital i data below shows, there is high anticipation for the character's return in sequel show Daredevil: Born Again. We've seen large U.S. audience spikes on Disney+ for the original series around character appearances in other Marvel titles and announcements about the upcoming sequel show. 🎥 We believe this anticipation is driven, at least in part, by Disney re-working its Daredevil soft reboot plans to instead make Born Again a continuation of the original Netflix show, with returning cast members such as Charlie Cox and Vincent D'Onofrio. #tv #streaming #research #audience #data #daredevilbornagain

📉 Ahead of Netflix's quarterly report, Digital i took a look at what's been performing for the global streamer in Q4 2024. 🥊 No surprises that the Jake Paul vs. Mike Tyson fight drew a lot of attention, with 56% of US subscribers streaming the event. 🏈 More than that, live sport in general performed well for the streamer, with the Christmas Day NFL games also a big draw for new US subscribers. Click below for the figures and get in touch for more insights like these. #netflix #football #boxing #US #TV #streaming #research #data