Digital Commerce Global’s Post

Key Developments in Amazon's Selling Strategies: 2024 Update Amazon has recently made several key changes to its selling strategies, demonstrating its commitment to meeting market demands, enhancing customer experience, and staying ahead of the competition. Notable developments include: Expansion of Amazon's Business Services: Amazon Business Prime: Expanded features for business customers like enhanced analytics and exclusive discounts. Amazon Business Analytics Tools: New tools for better purchasing decisions. Focus on Sustainability: Climate Pledge Friendly Program: Highlighting eco-friendly products. Investment in Renewable Energy: Ongoing projects and sustainable packaging initiatives. Enhanced Seller Support and Tools: Amazon Accelerate Program: Resources to help sellers grow. AI and Machine Learning Tools: Tools for optimizing listings, managing inventory, and predicting demand. Logistics and Fulfillment Services: Amazon Freight: Competitive shipping rates and logistics solutions. Same-Day and One-Day Delivery: Expanded delivery options. Advertising and Brand Building: Sponsored Brands and Products: New ad formats. Amazon Live and Influencer Programs: Enhancements to live streaming and influencer collaborations. International Expansion: New Marketplaces: Launching in various countries. Global Selling Programs: Support for reaching international markets. Technological Innovations: Amazon Go and Walk Out Technology: Expanded store locations and technology licensing. Voice Commerce: Enhanced Alexa integration for voice shopping. Health and Wellness Sector: Amazon Pharmacy: Expanded online pharmacy services. Health and Wellness Store: Broader selection and partnerships with healthcare providers. #AmazonBusiness #Sustainability #SellerSupport #Logistics #FulfillmentServices #Advertising #BrandBuilding #InternationalExpansion #TechInnovation #HealthAndWellness #Ecommerce 

Finding a winning product in the Amazon Private Label business model involves a strategic approach. Here are some effective strategies: 🔍 Market Research Analyze trends and competitive landscapes to identify high-demand opportunities and gaps in the market. 🔑 Keyword Research Utilize keyword tools to find high-traffic, low-competition keywords and focus on long-tail keywords for better targeting. 📊 Product Validation Examine sales data and customer reviews to validate demand and identify areas for product improvement. 🏷️ Supplier Research Assess potential suppliers for quality, cost, and flexibility to ensure product reliability and competitive pricing. 💰 Profitability Analysis Calculate all associated costs, including production and Amazon fees, to ensure a healthy profit margin and competitive pricing. ✨ Unique Selling Proposition (USP) Differentiate your product with unique features, packaging, or branding to stand out in the market. 🚀 Test Launch Conduct a pilot run with a smaller batch to gauge market response and refine your approach before scaling up. 👀 Competitor Monitoring Regularly track competitor activities and market trends to stay ahead and adjust your strategies as needed. 💬 Customer Insights Gather feedback from potential customers to refine your product and better meet market demands. This format provides a clear and organized approach to finding a winning product in Amazon’s Private Label business model. #Amazon #Productresearch #Amazonfba #Privatelabel #Ecommerce #Ecommercepearl

Key Developments in Amazon's Selling Strategies: 2024 Update Amazon has recently made several key changes to its selling strategies, demonstrating its commitment to meeting market demands, enhancing customer experience, and staying ahead of the competition. Notable developments include: Expansion of Amazon's Business Services: Amazon Business Prime: Expanded features for business customers like enhanced analytics and exclusive discounts. Amazon Business Analytics Tools: New tools for better purchasing decisions. Focus on Sustainability: Climate Pledge Friendly Program: Highlighting eco-friendly products. Investment in Renewable Energy: Ongoing projects and sustainable packaging initiatives. Enhanced Seller Support and Tools: Amazon Accelerate Program: Resources to help sellers grow. AI and Machine Learning Tools: Tools for optimizing listings, managing inventory, and predicting demand. Logistics and Fulfillment Services: Amazon Freight: Competitive shipping rates and logistics solutions. Same-Day and One-Day Delivery: Expanded delivery options. Advertising and Brand Building: Sponsored Brands and Products: New ad formats. Amazon Live and Influencer Programs: Enhancements to live streaming and influencer collaborations. International Expansion: New Marketplaces: Launching in various countries. Global Selling Programs: Support for reaching international markets. Technological Innovations: Amazon Go and Walk Out Technology: Expanded store locations and technology licensing. Voice Commerce: Enhanced Alexa integration for voice shopping. Health and Wellness Sector: Amazon Pharmacy: Expanded online pharmacy services. Health and Wellness Store: Broader selection and partnerships with healthcare providers. #AmazonBusiness #Sustainability #SellerSupport #Logistics #FulfillmentServices #Advertising #BrandBuilding #InternationalExpansion #TechInnovation #HealthAndWellness #Ecommerce 

In our European Amazon 2023 benchmark, 𝐨𝐯𝐞𝐫 50% 𝐨𝐟 𝐫𝐞𝐬𝐩𝐨𝐧𝐝𝐞𝐧𝐭𝐬, from the world’s largest brand manufacturers, stated that critical 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐟𝐮𝐧𝐜𝐭𝐢𝐨𝐧𝐬 were 𝐧𝐨𝐭 𝐟𝐮𝐥𝐥𝐲 𝐚𝐥𝐢𝐠𝐧𝐞𝐝 on understanding their 𝐫𝐨𝐥𝐞𝐬 in delivering on the organisation’s Amazon 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 𝐚𝐧𝐝 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬. Cross-functional working has been proven, by our benchmarking intelligence, to be a 𝐤𝐞𝐲 𝐜𝐨𝐦𝐩𝐨𝐮𝐧𝐝 𝐠𝐫𝐨𝐰𝐭𝐡 𝐯𝐚𝐥𝐮𝐞 𝐝𝐫𝐢𝐯𝐞𝐫 for leading manufacturers. If you would like to know the answer to this question in 2024, and 𝐜𝐨𝐦𝐩𝐚𝐫𝐞 𝐲𝐨𝐮𝐫 𝐨𝐫𝐠𝐚𝐧𝐢𝐬𝐚𝐭𝐢𝐨𝐧'𝐬 𝐀𝐦𝐚𝐳𝐨𝐧 𝐜𝐚𝐩𝐚𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 𝐭𝐨 𝐭𝐡𝐞 𝐢𝐧𝐝𝐮𝐬𝐭𝐫𝐲, simply participate here: https://lnkd.in/e7VFaBdi. The 2024 benchmark is global, and covers 𝐨𝐯𝐞𝐫 150 𝐝𝐚𝐭𝐚 𝐩𝐨𝐢𝐧𝐭𝐬, translated into actionable insights and must-know intelligence for your 2025 𝐀𝐦𝐚𝐳𝐨𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲. While revisiting a few key topics from last year, we will also cover today's Amazon dynamics, including: 👉 𝐏𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 - identifying and managing challenges 👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐕𝐞𝐧𝐝𝐨𝐫 𝐍𝐞𝐠𝐨𝐭𝐢𝐚𝐭𝐢𝐨𝐧𝐬 ('AVNs') – insights on length, ease and success 👉 𝐃𝐞𝐝𝐮𝐜𝐭𝐢𝐨𝐧𝐬 – size of issue across the industry 👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐌𝐞𝐝𝐢𝐚 - budget ownership and full funnel use 👉 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐚𝐫𝐭𝐧𝐞𝐫𝐬 – covering 10 speciality areas of agency support 👉 𝐀𝐈 𝐟𝐨𝐫 𝐀𝐦𝐚𝐳𝐨𝐧 – AI adoption Participation is free and each participant will receive a complimentary copy of the 2024 Amazon Industry report. To discover more about our 2024 Global Amazon benchmark and our 𝐚𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐨𝐩𝐭𝐢𝐨𝐧𝐬 (including local market scores, workshops with experts, and custom recommendations), you can register here https://lnkd.in/eHqh5BgT, or email tom.buckley@dcg.ai. #ecommerce #digitalcommerce #benchmarking #cpgindustry #retailtech #fmcg

Finding a winning product in the Amazon Private Label business model involves a strategic approach. Here are some effective strategies: 🔍 Market Research Analyze trends and competitive landscapes to identify high-demand opportunities and gaps in the market. 🔑 Keyword Research Utilize keyword tools to find high-traffic, low-competition keywords and focus on long-tail keywords for better targeting. 📊 Product Validation Examine sales data and customer reviews to validate demand and identify areas for product improvement. 🏷️ Supplier Research Assess potential suppliers for quality, cost, and flexibility to ensure product reliability and competitive pricing. 💰 Profitability Analysis Calculate all associated costs, including production and Amazon fees, to ensure a healthy profit margin and competitive pricing. ✨ Unique Selling Proposition (USP) Differentiate your product with unique features, packaging, or branding to stand out in the market. 🚀 Test Launch Conduct a pilot run with a smaller batch to gauge market response and refine your approach before scaling up. 👀 Competitor Monitoring Regularly track competitor activities and market trends to stay ahead and adjust your strategies as needed. 💬 Customer Insights Gather feedback from potential customers to refine your product and better meet market demands. This format provides a clear and organized approach to finding a winning product in Amazon’s Private Label business model. Regards, Nasir Mehmood #Amazon #Productresearch #Amazonfba #Privatelabel #Ecommerce #Ecommercepearl

🔍 Unlocking Success on Amazon: The Power of Product Research 🔍 In the ever-evolving landscape of e-commerce, one thing remains constant: the critical role of product research. Nowhere is this more evident than on Amazon, the world's largest online marketplace. Let's delve into why product research is essential for success on this dynamic platform. 1.Understanding Customer Needs: Product research provides invaluable insights into customer preferences, behaviors, and pain points. By thoroughly understanding your target audience, you can tailor your product offerings to meet their needs and exceed their expectations. 2.Identifying Market Opportunities: With millions of products available on Amazon, identifying untapped market opportunities is key to standing out from the competition. Through comprehensive research, you can uncover emerging trends, niche markets, and gaps in the market to capitalize on. 3.Optimizing Product Listings: A well-optimized product listing is crucial for driving visibility and sales on Amazon. By conducting thorough research, including keyword analysis and competitor benchmarking, you can optimize your listings to improve search rankings and attract more customers. 4.Mitigating Risk: Launching a new product on Amazon without proper research is akin to navigating uncharted waters blindfolded. Research helps mitigate risk by providing data-driven insights that inform product development, pricing strategies, and market entry decisions. 5.Driving Growth and Innovation: Product research isn't just about maintaining the status quo; it's about driving continuous growth and innovation. By staying ahead of market trends and consumer preferences, you can identify opportunities for product expansion, diversification, and innovation. #Amazon #ProductResearch #Ecommerce #MarketInsights #BusinessStrategy #Innovation

#002 - Transformation Case Studies - aka hashtag #DigitalDealMaking These case studies will illustrate how companies have leveraged digital transformation (DX) and implemented strategies to help their businesses thrive. "Writing letters used to be the main way to communicate with friends and family who lived far away. But after the invention of cell phones, letter writing became nearly obsolete as text messages provided a simpler, faster approach to correspondence." Digital transformation works in a very similar way. It offers companies easier, quicker solutions with cutting-edge technology to keep competitive and up-to-date. While every company has different needs when it comes to digital transformation, all possess the ability to grow through it. If digital transformation is something you may be interested in, take a closer look at Impact’s strategy-based offerings. These services help businesses to enact their vision for the future in today’s constantly evolving landscape. Embracing Digital Transformation For many companies, executing digital transformation involves shifting away from traditional viewpoints and moving towards a more experimental approach to uncover new solutions, improving customer experience, encouraging company growth, and fueling employee engagement. Delve into some case studies of companies that have welcomed digital transformation and thrived because of it: Amazon Case Study Did you know that Amazon started off as an online bookseller? Originating in 1994, the multinational corporation has grown to become the leading global ecommerce retailer, worth over $500 billion in 2022. During its initial stages, Amazon struggled with fierce competition in the online retail space, making it difficult to earn profits. As digital customer expectations changed quickly, Amazon scaled up its ecommerce practices to meet expectations, establishing business agility. In 2015, the company launched Amazon Business: a marketplace tailored to B2B businesses, featuring over 250 million products ranging across a broad spectrum of uses. As Amazon took advantage of the technological changes, it also prioritized customer-focused goals, using digital transformation to deliver top-notch customer service. Amazon also introduced new features to better serve its customers, such as free two-day shipping on orders of $49 or more and shared payment methods. Without scaling up its ecommerce practices to serve changing buyer demands, Amazon could have easily fallen behind its competitors by failing to stand out in the marketplace. Visit www.theddma.com/webinar for your free DQ Assessment and Workbook hashtag #DigitalIntelligence hashtag #DigitalDealMakers The Digital DealMakers Academy

🌍 "Leveraging Amazon for Global Expansion: Opportunities and Challenges for Retail Giants" The global market offers vast potential for growth, and Amazon's platform is a critical gateway. For large retail businesses, understanding how to leverage Amazon for global expansion is key: 📈 Understanding Local Markets: Each market has unique demands and preferences. Amazon’s data can offer insights into local consumer behaviour, crucial for tailoring strategies. 🤝 Building Brand Presence: Establishing a strong brand presence on Amazon can open doors to new markets. It’s about making the brand relatable and appealing to a global audience. 💼 Navigating Regulatory Landscapes: Different countries have varying regulations. Navigating these effectively is essential for successful expansion. 🔗 Supply Chain Optimization: Amazon's vast logistics network can be a significant advantage. Optimizing supply chains to align with Amazon's capabilities can enhance efficiency. 🚀 Innovative Marketing Strategies: Utilizing Amazon’s global platform requires innovative marketing. Tailoring strategies to different regions while maintaining brand consistency is a delicate balance. For retail giants looking to expand globally, Amazon offers a unique and powerful platform. The key is to understand and leverage Amazon's ecosystem to meet the challenges of international markets.

⭐ Amazon Brand Analysis Amazon is a case study in market dominance, innovation, and brand evolution. A quick dive into what makes Amazon’s brand stand out: ✴️ Market Leader: From a humble online bookstore to a global e-commerce powerhouse, Amazon’s diverse portfolio spans retail, cloud computing (AWS), media (Prime Video), and beyond. ✴️Customer-Centric Approach: Amazon’s tagline, "Earth's most customer-centric company," is more than just words. Its streamlined user experience, speedy delivery, and extensive product range have set new standards in retail. ✴️ Innovative Edge: With continuous investment in technology, Amazon excels in leveraging AI for personalized recommendations, revolutionizing logistics, and pushing the boundaries of digital retail. ✴️ Brand Perception: Customers value Amazon’s convenience and reliability. However, challenges like regulatory scrutiny and concerns about worker conditions remind us of the complexities behind its success. ✴️ Looking Ahead: Amazon’s future is anchored in its drive for innovation and expansion. Its strategic focus on new markets and tech advancements positions it for continued growth. Understanding Amazon’s brand dynamics offers valuable insights into how global leaders navigate market demands and technological shifts. What are your thoughts on Amazon's brand strategy and its impact on the industry? Let’s connect and discuss it in detail! For more information, find us on: 📞 Whatsapp: +923357990884 +447849590087 🌐 Visit our site: www.e-comconsultant.com ✉️ Email: info@e-comconsultant.com #BrandAnalysis #Amazon #Innovation #Customerapproach #Ecommerce #Market #ecomconsultant #Digitalmarketing #ecom #business #sharing #explore #tips #opportunity #technological

Amazon Product Research is 2016.   Amazon Market Research is 2024.   It’s been eight years since the first product research tools were created for Amazon Sellers. These tools changed the game for selling on Amazon. We could see the products that were doing well, so maybe we could build a winning product, too. That’s great if you want to build a product business.   If you want to win long-term on Amazon, you must think bigger. You need to know the big trends. You need to know how large brands win and lose on Amazon. So we got to work to build something that helps you see this better than ever. Join us as we introduce a new class of tools for Amazon professionals who like to think big. Actually, they don’t like to think big, they have to.   Thinking big is how they close big deals. Thinking big is how they decide to invest in Amazon. Thinking big is how emerging brands become category winners. So, if you are doing over $2m in revenue on Amazon, this live presentation is for you. If you’re talking to large brands or competing against large brands, you won’t see selling on Amazon the same ever again. https://lnkd.in/gtgZQQwP