Digital Mouth’s Post

From Blog New Web: AI analysis of 8,000 top YouTube Ads reveals key trends for brands YouTube tapped its machine learning capabilities to analyze over 8,000 of the top ads on its platform this year, surfacing five key creative trends that…<div class="more-link-wrapper"><a class="more-link" href="">Continue Reading<span class="screen-reader-text"></span> <i class="fas fa-angle-right"></i></a></div> https://lnkd.in/eRwWdZtR

Cannes is in full swing and the good news keep on coming! Turns out we used Google AI to analyse 8,000 YouTube ad campaigns over the last six months. One of the things we discovered is that successful ads portrayed representation — ads challenging stereotypes, featuring characters in norm-defying roles and including a range of perspectives. AI can also help us uncover areas where representation in ads can be improved - for example, by highlighting tokenism, superficial efforts at representation, or casting that did not represent the diversity of the wider population. As a DEI advocate, this feels like real progress: yet more evidence of the importance of diversity in the advertising industry, and tangible data to help brands show up in a more inclusive way. Check out the full study below.

What do great ads have in common? Which stories ignite emotions? Which videos break through and what really works on YouTube? These questions are not new but this year and ahead of Cannes Lions, my team took a very different approach to answer them. We built a custom LLM to process both text and video to extracts insights including sentiment, themes, visual elements, spoken language, music, cultural references, and more…looking back at all the great campaigns brands ran on YouTube this year, and analyzed 8000 top performing ads. What we learned: Having Gemini as a partner to help quickly distill and illuminate data frees up the space of a creative to spend less time manually coding a video, and more time being curious and interrogating the outputs. For example, Gemini took these thousands of inputs and went beyond surface level to uncover rich insights like how advertisers were expressing DEI through individuality, or showed us that ads focused on sustainability went beyond just environmental topics but also dove into economic and social sustainability. You can find all our findings and the ads that stood out on Think with Google. And more to come as we’ll continue to explore the richness of creativity on YouTube and what makes great ads. https://lnkd.in/eCZSsQ7r #youtube #creativity #ai #CannesLions2024 Julia Liebergall Noël Paasch Smriti Sinha Kim Gardner

Pinterest is rolling out new tools to help your advertising with Pinterest Ad Labs! These include generative AI features powered by personalized insights to interactive shopping capabilities through collages. #new #ai #socialmediamarketing

My question is: did they use AI to write this announcement? From Reddit, Inc.'s announcement of having acquired ad creative optimization platform, Memorable AI: "Through this acquisition, Reddit advertisers will have access to Memorable AI’s best-in-class tools to enhance their campaign planning and drive higher performance. As we integrate Memorable into our ad stack, our partners will be able to see performance benefits from creative insights from previous ads, better creative effectiveness, and automation that guides their creative towards maximum performance and return on ad spend." Thin this was human-generated or AI-generated? I wouldn't make the call because even humans tend to follow boilerplate structures and language for press releases. In real life, people don't tend to use terms like "best-in-class," though I guess it's no worse than "best-of-breed." #AI #language #marketing

One of the most common questions we get from Advertisers is: How can I most effectively create advertising for Pinterest? This is a relevant question because Pinterest has some unique attributes. Compared to other social media platforms: ✴️ Pinterest is more visual and inspiration based ✴️ Users scroll 1.5x times slower on Pinterest ✴️ Your ads are not presented in a silo but rather placed in context, along with other ads and content. To answer the question of what makes a successful Ad on Pinterest, thousands of creatives across 10 industries were analyzed, resulting with this handy framework: The 4C’s of Creative Success. ✅ Context: Consider the stage your ads will be presented, look at your surroundings of other content ✅ Content: Show faces rather than plane product images ✅ Craft: Composition, place the text top or at the bottom keeping the visual at the center ✅ Color: Use mid level brightness, high contrast and warmer hues This research is going to be critical not just for guiding Advertisers with manual ad creation, but also for AI assisted creative content generation. Excited for what the future holds… See the video below 👇

🚨 Breaking News Alert! 🚨 Uncover the Intriguing Tale of "The Downfall of Meta's AI Advertising Tools: A Cash-Burning Saga"! We are excited to unveil our latest article, "The Downfall of Meta's AI Advertising Tools: A Cash-Burning Saga," now available on The Quantified World. Prepare to delve into a captivating narrative that explores the rise and fall of Meta's ambitious AI advertising endeavors. From bold promises to staggering setbacks, this saga is a riveting journey through the highs and lows of technological innovation in the digital marketing realm. Join us as we dissect the challenges and controversies surrounding Meta's AI advertising tools, shedding light on the complexities of algorithmic targeting, privacy concerns, and regulatory scrutiny. With insights from industry experts and insiders, we uncover the untold stories behind this cash-burning debacle. Whether you're a marketer, tech enthusiast, or simply curious about the inner workings of Silicon Valley giants, this article offers a compelling narrative that will leave you informed and intrigued. Don't miss out on this must-read exposé! Dive into the gripping saga of Meta's AI advertising tools today: https://lnkd.in/dF9KTt7y Stay informed, stay engaged, and join the conversation on The Quantified World! Best regards, Jason

AI has revolutionized our approach to analyzing YouTube ads, helping us distill over 8000 YouTube Ads for the last 6 months. For the latest insights into YouTube ads, click the link below. Happy reading 😁 P.S. I don't want to spill the beans so please click the link below and let me know your favourite insight. [Link to the article: https://lnkd.in/gCu5AgRW]

Sure, your social media content is on point. But is it accessible to everyone? In honor of Global Accessibility Awareness Day, we’re sharing a must-watch interview between #TeamSprout and Alexa Heinrich—creator of https://lnkd.in/gTNTRnrP and accessibility advocate. Watch this video for: 1️⃣ A demo of Sprout Social, Inc.'s new Generate Alt Text by AI Assist feature. 2️⃣ Why alt text is key for social teams, and beta testing the feature. 3️⃣ A key tip from Alexa for creating more accessible social media copy, and more.  Watch the full interview for tips, try Sprout’s new Generate by AI Assist and make your social content more accessible—not just today for #GAAD, but every day. 

👌 Super interesting creative insights from Pinterest's latest study, "The 4Cs of Creative Effectiveness". By analysing over 100,000 ads across 10 verticals and training 80 AI models, Pinterest's team of data scientists and creative experts uncovered key insights from each of the 4Cs to optimise creatives for ad campaigns. 𝗖𝗢𝗡𝗧𝗘𝗫𝗧: The Pinterest feed is unique—users scroll 1.5x slower than on other platforms. Optimise visuals for more screen real estate to boost view times and CTR. 𝗖𝗢𝗡𝗧𝗘𝗡𝗧: Faces matter! Showing people enjoying your product can skyrocket CTR by up to 80% for videos and 60% for static images. 𝗖𝗥𝗔𝗙𝗧: Play with layout—de-center your copy and let visuals shine. This simple tweak can increase CTR by up to 5x. 𝗖𝗢𝗟𝗢𝗨𝗥: Use contrast and brightness to your advantage. Mid-level brightness and warm hues can more than double your CTR. Use these insights to enhance the creatives and performance of your Pinterest ad campaigns. Or, we can do it for you. 😉 Happy to have a chat! #pinterestforbusiness #ecommercetips