DIGITS Agency’s Post

🎯 #Ecommerce and #OnlineRetail business owners: we’re teaching YOU how to capture those elusive incremental purchases! 💪 Our article with Connexity, Inc. and The Drum has you covered! 📈 Angus Quinn, Connexity's Director of Marketing for EMEA & APAC, shares 5 strategies for success in the competitive retail landscape. 🛒 Read: 📖 https://lnkd.in/eZN9dFYp #DigitalMarketing #EcommerceTips #MarketingInsights #OnlineShopping #RetailMarketing

Lots going on in e-commerce with Fourth of July sales, Summer sales, VIP sales and more! Check out the retailers and brands that caught our attention this week. Stay on top of your competitors' moves with Grips. Sign up for a free alert here: https://lnkd.in/eNR4X3uc 💎 Next UK: Next.co.uk's VIP summer sale on July 3 generated an estimated $11 million in sales, matching December 18's peak, and showing a 60% increase from the previous Wednesday. The appointment-driven sales model is unique and effective for Next. 🇺🇸 KommandoStore: Kommandostore.com's Independence Day sale from July 1-6 peaked on July 3, reaching $535K—its highest in nearly a year. The sale saw a 144% increase compared to the previous week, driven by patriotic-themed promotions. 🧘♀️ Vuori: VuoriClothing.com's end-of-season sale started July 2, doubling revenue to over $1 million compared to the previous Tuesday. This $500K boost reflects effective customer mobilization through timely promotions. ✨ Hirshleifers: Luxury retailer Hirshleifers saw a sales spike on July 1, with online revenues 20 times higher than the previous week, likely driven by budget-conscious shoppers attracted by discounts up to 70%. ⌚ Christopher Ward: ChristopherWard.com achieved $2.95 million in sales on July 3, a 230% increase from the previous week, with an exclusive preview sale featuring discontinued and "nearly new" models. 👢 Tecovas: Tecovas.com's Fourth of July sale on July 3 generated $734K—a 120% increase from the previous week—by highlighting top-selling products and holiday-themed promotions. Source: Grips Intelligence

D2C vs. Retail vs. Both: Navigating the right route to market Huge thanks to Superco - Shopify Plus Partner for hosting an incredible direct-to-consumer event in London yesterday! The lineup of industry leaders sparked some powerful discussions on what it really takes for challenger brands to thrive in e-commerce today. After a day full of insights, three key takeaways have stuck with me: 1️⃣ Defining D2C’s Role: Every brand must decide where direct-to-consumer fits in their growth strategy. Is D2C a springboard for startups to achieve national scale before securing retail partnerships? A primary driver of long-term revenue in which case a focus on profitability is key? Or is it a specialised channel that enhances brand loyalty and customer engagement meaning brands can be much more creative vs just chasing sales? Defining its purpose is crucial. 2️⃣ Differentiation Matters: Should brands create exclusive product lines for D2C, just as they’ve done with discounters in the past, to avoid conflict with larger retail partners? Balancing differentiation to maintain harmony with retailer’s vs keeping a more simplified range and supply chain operation is a strategic decision that could make or break success in both channels. 3️⃣ Skills for the Future: The capabilities that challenger brands need to scale over the next three years are evolving. Winning brands will need more than great products—they’ll need a robust data and tech strategy and the right ecosystem of partners. Those that harness these as a competitive edge will set the standard for growth in the consumer goods space. The landscape is changing fast, and the decisions brands make now about D2C vs. retail could define their future. What’s your take on balancing these routes to market? Tom Mucklow Levi Levenfiche Anna Stephenson Sara Ashworth Franky Athill Kirsty McCullough ACIM Jamal Brown Nicole Compen Adam Levene Courtney Sawatzke Joe Benn Rory Gibbs Mike Stevens

Wondering how we can elevate your business and boost sales across various platforms? ⬇️ 🚀 From website platforms like Shopify to major marketplaces, we seamlessly connect your products to reach a broader audience. 💡 Our solutions are tailored to help your business grow strategically, providing the tools and services needed for success. 📊 Leverage our data-driven insights to optimise your presence on different platforms and maximise sales opportunities. - Hear from one of our amazing clients… ‘Choosing Channel Fusion as our 3PL partner was the best decision for our business. Their seamless integration with multiple platforms, strategic growth support, and impeccable service have truly set them apart. With Channel Fusion, we not only found a logistics partner but a catalyst for our success. Highly recommended!' ⭐️ Ready to expand your reach and elevate your sales game? Channel Fusion is your strategic 3PL partner! #ecommerce #brandowner #businessowner #3pl #shopifydropshipping #shopify #ChannelFusion #SalesGrowth

Feeling stuck in a sales rut? Running a small retail business is tough, but there's power in numbers (and revenue streams)! Diversifying your income is like putting on a financial safety net - it protects you from economic bumps and helps you soar to new heights ↗️ This article cracks the code on 5️⃣ creative ways to boost your business. Think adding new products that complement your existing ones (think skincare essentials and beauty tools!). Or, take your shop online with an eCommerce website or social media sales! The possibilities are endless! But it's not just about selling more stuff. Building relationships with other businesses and offering subscription boxes can create a loyal customer base and keep that sweet cash flow coming. And don't forget the magic of happy customers 🙋 By providing exceptional service and personalized experiences, you'll turn them into raving fans who keep coming back for more. Take a closer look and read more at the link in bio. ⤴️ #RetailTech #SmallBusinessLove #retaillife #diversifyyourincome #smallbusinesssuccess #ShopLocal #SmallBusinessGrowth #POS #eCommerce #OnlineStore #SmallBusiness #FutureOfRetail #DigitalTechnologist #BusinessTech #DigitalRetail Hit me in the comments and let's talk more ⤵️

🚀 Battling Resellers: Strategies for Dominating the eCommerce Landscape 🚀 The eCommerce terrain can resemble a battlefield, with resellers emerging as some of the most formidable opponents for brands. Check out our latest blog post to learn how to best battle resellers! 💡 Understanding the Reseller Phenomenon 🎯 How Do Resellers Impact Brands? 🛡️ Strategies for Battling Resellers In the relentless struggle for supremacy in the eCommerce arena, brands must remain vigilant, adaptable, and customer-centric to emerge victorious in the battle against resellers. 💪 #eCommerce #BrandStrategy #Resellers https://hubs.ly/Q02ps5mp0

Quick question to all Clothing & Accessories retailers. Do you know how much your Average Cost Per Sale really is? For those who use our services, the average CPS is £4.48 with an average sales value of £75.04. ❗ Avoid high ad spend on non-converting targets❗ Our CPA model means you only pay for completed sales. We take the upfront risk on ad spend, so you don’t have to. Let's talk > https://lnkd.in/einu68g7 #CostPerSale #eCommerce #PerformancePartner #Redbrain

Feeling stuck in a sales rut? Running a small retail business is tough, but there's power in numbers (and revenue streams)! Diversifying your income is like putting on a financial safety net - it protects you from economic bumps and helps you soar to new heights ↗️ This article cracks the code on 5️⃣ creative ways to boost your business. Think adding new products that complement your existing ones (think skincare essentials and beauty tools!). Or, take your shop online with an eCommerce website or social media sales! The possibilities are endless! But it's not just about selling more stuff. Building relationships with other businesses and offering subscription boxes can create a loyal customer base and keep that sweet cash flow coming. And don't forget the magic of happy customers 🙋 By providing exceptional service and personalized experiences, you'll turn them into raving fans who keep coming back for more. Take a closer look and read more at the link in bio. ⤴️ #RetailTech #SmallBusinessLove #retaillife #diversifyyourincome #smallbusinesssuccess #ShopLocal #SmallBusinessGrowth #POS #eCommerce #OnlineStore #SmallBusiness #FutureOfRetail #DigitalTechnologist #BusinessTech #DigitalRetail Hit me in the comments and let's talk more ⤵️

Those who know me know that I'm 130% about eCommerce Partnerships. I’ve always believed that the real magic in eCommerce happens when we find the right partners. Especially those who share our values, vision, and passion for delivering incredible customer experiences, which results in growth for merchants. I believe that it’s these partnerships that turn good or average ideas into top-notch winning results. In my opinion, it's all about a shared vision. The synergy is incredible when we team up with partners who understand our goals. On top of that, it's important to have fresh perspectives! Collaborating with different minds and experiences always brings new ideas to the table. It’s this kind of thinking and innovation that keeps us ahead of the curve. 🏄♂️ Talking about that curve in the wave, I dare say that with the right partners, we can crush those waves into new markets and connect with customers we might not have reached on our own. Therefore, I’m always looking for partnerships that push us forward and surf along to tame that wave, and score success for the merchants we help. What do you look for in a partner? #strategicpartnerships #ecommerce #buildingatribe

Ever wonder why some brands seem to read your mind? It's RFM. Let me show you how. Recency, Frequency, Monetary value - the trifecta behind the curtain. By analyzing how recently and how often you engage with a brand, plus how much you spend, companies can predict your next move. Or try to persuade you to do something they want. 1️⃣𝗥𝗲𝗰𝗲𝗻𝗰𝘆: 𝗛𝗼𝘄 𝗿𝗲𝗰𝗲𝗻𝘁𝗹𝘆 𝗱𝗶𝗱 𝘁𝗵𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗺𝗮𝗸𝗲 𝗮 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲? Imagine a customer who just purchased last week. They’re still excited about their new find. Capitalize on this enthusiasm with timely communications that thank them for their purchase or offer a complementary product as a follow-up. For instance, an online fashion retailer noticed a 30% higher email open rate from customers who had made purchases within the last month. ➟ Armed with this insight, they launched tailored email campaigns offering a "Welcome Back" discount to recent buyers and a "We Miss You" campaign to reactivate dormant shoppers. 2️⃣ 𝗙𝗿𝗲𝗾𝘂𝗲𝗻𝗰𝘆: 𝗛𝗼𝘄 𝗼𝗳𝘁𝗲𝗻 𝗱𝗼 𝘁𝗵𝗲𝘆 𝗯𝘂𝘆? Considered your regulars, the lifeblood of your business. A subscription-based meal delivery service found that customers who ordered more than twice a month were prime candidates for an upsell to a premium plan with more choices and exclusives. ➟ By targeting these frequent diners with personalized offers to enhance their plan, they not only boosted the average LTV but also reinforced customer loyalty. 3️⃣ 𝗠𝗼𝗻𝗲𝘁𝗮𝗿𝘆: 𝗛𝗼𝘄 𝗺𝘂𝗰𝗵 𝗱𝗼 𝘁𝗵𝗲𝘆 𝘀𝗽𝗲𝗻𝗱? High spenders are your VIPs. They expect—and deserve—a level of service commensurate with their expenditure. An online goods retailer used their data to identify customers spending over $500 per transaction. ➟ These high rollers were then offered access to an exclusive VIP program that included personal stylist consultations and early access to new products, enhancing their buying experience and encouraging even higher spends. By breaking down your customer base using these three metrics, you can tailor your marketing strategies to target specific groups more effectively. *************** I am Alvin Huang I'm an e-commerce veteran with over $189 million in sales, specializing in scalable growth and resilient leadership. I deliver no-nonsense, actionable insights for serious business growth. Follow me for real-world strategies and case studies that drive success. #RFMStrategies #customercentric #alwaysbeselling