Dihan Ekanayake’s Post

One killer strategy you need as someone building a brand here on LinkedIn One of the thing that can help you build a relationship as a brand is being authentic This strategy is not emphasized enough In today's digital age, consumers are increasingly savvy and skeptical. They can spot an inauthentic brand from a mile away. That's why it's more important than ever for brands to be authentic. Here are a few reasons why: Authenticity builds trust: When a brand is authentic, it builds trust with customers and establishes itself as a reliable source of information. Authenticity drives engagement: Authentic brands create emotional connections with customers, leading to higher engagement rates. PS: what did you think about being authentic Happy new week

This world is saturated with brands vying for attention. Authenticity is no longer a “nice-to-have” — it’s a must-have. 💡✨ Consumers are savvier than ever (and I would argue more demanding too), and they can spot insincerity a mile away. For a marketing strategy to truly resonate, it has to be grounded in what’s real, not just what’s trendy. Take DUDE Wipes as an example. Founders Sean Riley, Ryan Meegan, and Jeffrey Klimkowski built their brand by staying true to their values and delivering a genuine solution, not just catchy slogans. Their authenticity resonates with their audience, building trust and, in turn, loyalty. 🧻💪 When building your own strategy, ask yourself: Are you showcasing the genuine value of your product? Are you staying true to your brand values? 🧭 Because in the end, the brands that last are the ones that don’t just talk the talk but walk the walk. 🛤️💬 How do you ensure your marketing remains authentic? Share your thoughts below! 👇 #MarketingStrategy #BrandAuthenticity #CustomerTrust #TransparentMarketing #MarketingTips #BrandLoyalty

In a world where attention spans are shorter than ever, standing out is crucial. Investing in fun, memorable promotional products is one of the most effective ways to boost brand recognition and create lasting impressions. When your brand is associated with something people love using, it becomes part of their daily routine, whether it’s a fun mug at the office or a cool tote on their weekend getaway. The more enjoyable the experience, the stronger the connection with your audience. Fun brand awareness isn’t just about being seen, it’s about being remembered. It builds relationships, sparks conversations, and strengthens loyalty. So, are you ready to invest in brand experiences that leave a lasting impact? #BrandAwareness #FunMarketing #BrandLoyalty #MemorableMarketing #PromotionalProducts

⛔ A brand isn’t a popularity contest. It's about finding YOUR people, not trying to please everyone. Here’s the truth – from marketing to sales, if your messaging isn't making some people say, "Hell no, that's not for me," then you're doing it wrong. The most memorable brands are the ones that boldly declare, "I'm not for everybody." 🚫 Stop being afraid to polarize. Your brand's strength lies in its ability to resonate deeply with a specific audience. 🚫 Broadening your appeal actually starts with narrowing your message. 🚫 Think about the brands that really stand out. They aren’t the watered-down variety. 🚫 They're the ones that make a bold statement, even if it means some people will walk away. ✅ By being unapologetically yourself, you attract the right audience. Your true fans will appreciate your authenticity and become loyal advocates for your brand. A Great Way To Get Started With Effective Brand Building is by Clearly Define Your Ideal Client Profile, The Problem, Challenge, or Pain You Help them overcome, or The Desired Transformation you can help them attain. #idealclient #demandgeneration #digitalmarketing

Brands that connect emotionally with their audience aren’t just memorable—they’re unstoppable. 💥 It’s time to rethink loyalty: what matters most isn’t just what you offer, but how you make people feel. Let’s build a brand that people can’t help but come back to 💡

The Secret to a Resonant Brand: It’s All About Alignment 🌟 Ever wondered what makes some brands resonate deeply with their audience? The most compelling brands succeed by aligning their vision with their core values and personality. This alignment isn’t just about selling products, it’s about creating a genuine connection that resonates on a deeper level. This isn’t just theory, it’s something we've witnessed time and again with our clients. For example, one of our clients struggled with engagement until we helped them align their marketing with their passion for sustainability. By sharing their genuine commitment to environmental causes, they didn’t just sell products, they built a community of loyal customers who shared their vision. This alignment builds trust, loyalty, and an emotional connection that goes beyond transactions. Ready to build your brand? Contact us at contact@trixalmedia.in to change your brand's story. 💬 How do you think your values can shape your brand vision? Let’s discuss this in the comments! #personalconnection #brandvalues #marketing #trixalmedia

Be a CONFIDENT brand or don’t be a brand at all. Let me explain. Too many brands out here are trying to be liked by everyone. They want every consumer to fall in love with them and buy their product so their constantly stuck in the middle because we’ve got middle school syndrome which is “invite everyone to my birthday party so everyone likes me.” That’s not how it works in the branding world and it’s especially not how it works today with the consumer having so many brands to choose from and the decision fatigue is INSANITY. Here’s what makes a confident brand: - You know your ideal customer and you have that buyer persona so clearly defined you could tell me what they’re ordering at Starbucks today. -You know you’re not for everyone. AND YOU’RE GOOD WITH THAT .Real confidence is “if someone doesn’t like me, I’m good with it because I know that person isn’t my customer.” -You’re taking bold steps with your messaging, marketing and guerrilla campaigns. Because you’re confident that what you’re putting out your audience who’s for you WILL LOVE. Be a CONFIDENT brand. P.S. I’m Nat, and I’m an ex TV news anchor turned brand expert. I’ve been in marketing and PR for over a decade and I know how to build market disruptive brands.  #BrandConfidence #MarketingStrategy #BoldBranding #BrandIdentity #KnowYourCustomer #ConsumerPsychology

The mere exposure effect and its profound impact on #brandAwareness! 🧠💼 The mere exposure effect, a concept pioneered by psychologist Robert Zajonc, highlights the human tendency to develop a preference for things we're familiar with. In marketing, this principle underscores the importance of consistent brand exposure in cultivating awareness and affinity among consumers. Think about your favourite brands. Chances are, you didn't become a loyal fan overnight. It likely took multiple interactions with their products, ads, or content before you developed a strong connection. That's the power of the mere exposure effect at work! By repeatedly exposing consumers to your brand through various touchpoints, you're laying the foundation for brand recognition and trust. But here's where it gets even more exciting: the mere exposure effect doesn't just stop at familiarity; it also influences perceptions and attitudes towards a brand. Studies have shown that the more familiar people are with a brand, the more positively they perceive it.  This means that consistent exposure boosts brand recognition and enhances brand perception, ultimately driving customer preference and loyalty.💡 #MereExposureEffect #BrandAwareness #FuturivaMarketingAgency

Your brands values can act as a lighthouse to attract your tribe of like minded people. Brands with purpose driven values often perform better and have a higher level of brand loyalty. When people can feel connected to your brand on a deeper level than just liking your products or services. They’re a hell of a lot more likely to stick around and fight your corner for you, fly your flag, and tell everyone they know that you exist and what you’re doing. Innovation and transparency ARE NOT BRAND VALUES. They’re buzz words used in place often due to a lack of strategy behind the brand. Hundreds of brands use innovation as a brand value, but then how does that make you different, or give your audience a reason to connect with you? What’s driving that innovation? What are you trying to achieve through innovating? To get truly authentic brand values that you’re audience can resonate with, you need to know: ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 1. Your true purpose what do you truly believe in? ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ 2. What are you trying to achieve, or what change are you trying to make? 3. And then how are you going to achieve that? If you want to attract your ideal client and build a tribe of loyal clients, you need to give them something to attach to, to resonate with, give them a reason to be on your team. Good products and services just aren’t enough. ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀⠀⠀⠀⠀⠀⠀ #branding #brandvalues #brandstrategy #brandstrategist #brandswithpurpose #branddesigner #branddesign #brandingagency

Wait…did you really think a ‘picture-perfect’ brand would have people knocking down your door?! Erm…hate to burst your bubble but…they’d rather see the honest mess 🤯 ❌ Flawless branding = consumers falling at your feet, right? ❌ Hide every mistake, keep your ‘perfect’ image intact. ❌ Deliver a polished, scripted message because that’s what people want… isn’t it? WRONG! If you look perfect, people will assume you are perfect (that’s hard to maintain…trust). It’s also the fast track to being boring. After years of grinding in the marketing trenches, here’s what I’ve learned: 🔨 Actions > Words. Always. 🔨 Own your mistakes—they make you more human, more relatable. 🔨 Share stories that hit home, not rehearsed scripts. 🔨 Be consistent. Keep showing up. 🔨 Build a community that vibes with your values. Brands that preach authenticity without living it? They come across as faker than a bad influencer collab 👎 But brands that live their values? Real loyalty. Real connections. Real impact. 🙌 It’s a harder road. But that trust and loyalty you build by being raw, real, and true? Priceless. Case in point: Look at brands like Patagonia and Ben & Jerry’s. They’ve been unapologetically themselves and earned the love and loyalty of millions by simply being honest and standing for something. 👏 Don’t chase perfection. Chase authenticity. The trust you’ll earn is worth more than any flawless façade. Let’s make some noise. Smash that share button and let’s start a revolution (please)🔥 #BrandAuthenticity #RealTalk #ConsumerTrust #AuthenticMarketing