Dipayan Bhattacharjee’s Post

🎯 When Family Feud Goes Global: The Birth of Adidas and Puma🐾👟 Once upon a time in a small German town, two brothers decided that sibling rivalry just wasn’t enough—they needed a global stage! 🤼♂️ Meet Adolf and Rudolf Dassler. In the beginning, they were a dynamic duo, crafting shoes together in their mom’s laundry room. But as with any great sibling story, things got... complicated. 😅 One day, after what was probably an intense argument over whose turn it was to take out the trash, the brothers parted ways. But instead of cooling off, they did what any reasonable person would do: they each started a shoe empire. 💼👟 Adolf, better known as Adi, created Adidas—where "Impossible is Nothing" became the mantra (probably inspired by trying to win arguments with his brother). Meanwhile, Rudolf, not to be outdone, launched Puma, ready to pounce on every opportunity (and maybe steal a few of Adidas’ ideas along the way). 🐆 Fast forward a few decades, and these two brands are now giants in the sportswear world, each with its own loyal fanbase. All because two brothers couldn’t agree on who got the last word at the dinner table. 🍽️ So next time you lace up your Adidas or slip on your Pumas, remember: behind every great brand is a family feud that got a little out of hand. 😂 #SiblingRivalry #AdidasVsPuma #BrandWars #CorporateComedy #FamilyFeudGoneGlobal

Adidas at Mercedes-AMG Petronas in 2025, reports suggest. Adidas and Nike are not involved in Formula 1, but now reports, Daily Mail, say that Adidas have signed with Mercedes-AMG Petronas, a deal worth €10 million a year and starting in 2025. 👉 Puma will be replaced by Adidas. First reports suggested that Tommy Hilfiger would be replaced, but it seems Tommy Hilfiger will stay and Puma will leave. Tommy Hilfiger is a great Formula 1 story. The brand became a Formula 1 partner in 1991, 33 years ago 💪 I actually met, as a young researcher, Tommy Hilfiger in the Team Lotus motorhome at Spa, that famous first race for Michael Schumacher, in 1991. He sponsored the team and Mika Hakkinen and Alex Zanardi with customised racing suits. Probably also some cash, as Lotus was struggling with budget. I was told Tommy Hilfiger was an upcoming designer and entrepreneur who loved racing and Formula 1. What I did not know was that Lawrence Stroll, Aston Martin F1 and Aston Martin Lagonda, and Silas Chou, the Hong Kong billionaire, had already bought a controlling stake in Tommy Hilfiger in 1989. 👉 Lawrence Stroll and Silas Chou masterminded an IPO and Tommy Hilfiger went public in 1992. 👉 In december 2005 Tommy Hilfiger Corporation and private equity firm Apax Partners announced that Funds advised by Apax Partners bought the company for $1.6 billion. 👉 Lawrence Stroll made a fortune, fortune that would come to use when he, together with a group of investors, bought Force India for £90 million, plus £15 million in debt. Tommy Hilfiger was again sold in March 2010. 👉 Apax Partners sold Tommy Hilfiger Group to PVH, or Phillips-Van Heusen Corporation, for a total of €2.2bn ($3.0bn). 👉 PVH paid €1.924bn in cash and €276m in PVH common stock. It is amazing to see the Tommy Hilfiger brand still in Formula 1. The partnership between Mercedes-AMG and Tommy Hilfiger has been described as "iconic". The two started a collaboration in 2018. PVH Corporation reported Full-year 2023 result on Monday. 👉 Revenue increased 2% to $9.218 billion compared to 2022. 👉 Tommy Hilfiger revenue increased 4% compared to 2022  👉 Tommy Hilfiger North America revenue increased 6% 📷 Photo: Tommy Hilfiger

As PUMA Group revealed its strategy to take on rival sportswear brands this week, Drapers headed to Paris for the launch of its first global campaign in a decade – attended by legends of the athletics world and current sporting stars. Read more below. #fashion #retail #retailnews #fashionnews

Ever wondered why there are two giant sportswear brands with similar names? Buckle up for the incredible true story of Adidas and Puma, born from a bitter family feud! This video dives deep into the history of the Dassler brothers, their innovative shoemaking, and the events that split their company in two. We explore how Adidas and Puma went on to dominate the athletic world, sponsoring legendary athletes and sparking a rivalry that continues to this day. To know the story, have a look at this video and don’t forget to follow @iamdhanush.s for such insightful information. #iamdhanushs #adidias #puma #rivalry #brothersatwar #innovation #dasslerbrothers #competition #business #casestudy #competition #informative #trending #viral

Once upon a time, in the small Bavarian town of Herzogenaurach (#Germany), there lived two brothers: Adolf and Rudolf Dassler. In 1924, they founded the Gebrüder Dassler Schuhfabrik (#Dassler #Brothers #Shoe #Factory), crafting athletic shoes with an innovative spirit. Their creations adorned the feet of #Olympic athletes, bringing them fame and success. The brothers' relationship soured during World War II, with each suspecting the other of betrayal. This rift grew until, in 1948, they decided to go their separate ways. Adolf, nicknamed "Adi," stayed in the original factory and named his company "#Adidas," a combination of his first and last names. Rudolf, feeling like a cat ready to pounce on new opportunities, moved across the river and founded "#Puma." The split was more than just business; it divided the town, with employees and even families choosing sides. Herzogenaurach became known as "the town of bent necks" as people would look down to see which brand of shoes others were wearing before deciding to talk to them. Both companies thrived in the competitive #sportswear market, but their paths diverged. Adidas became synonymous with soccer and #track and #field, while Puma carved out its niche in #soccer and lifestyle wear. Fast forward to today, and the sibling rivalry continues in the global market. #BrandValue Adidas 2023: ~$13 billion (Forbes) #BrandValue Puma 2023: ~$4.1 billion (Forbes) #Revenue Adidas 2023: ~$23 billion Revenue Puma 2023: ~ $9 billion Adidas's success can be attributed to its larger scale, broader product range, and stronger presence in key markets like North America and China. However, Puma has been showing impressive growth in recent years. Its focus on lifestyle and fashion-forward designs, and strong performance in markets like Europe and Asia have helped it gain ground. Image Source: internet (api.freelogodesign.org) #Brands #SportsHistory #BrandRivalry #AdidasvsPuma #SportswearIndustry #BrandValue #BusinessStories #CorporateStories

Everybody knows that PUMA Group and adidas are massive global brands reigning in the arena of footwear and accessories 👟✨ However, not everyone knows that both companies that compete for the same audience were founded by brothers Rudolf (“Rudi”) and Adolf (“Adi”) Dassler aka the Dassler brothers. They are also known as the Puma and Adidas brothers. In the heart of Germany in 1924, the iconic Dassler Brothers Shoe Factory emerged from the dreams of brothers Rudolf and Adolf Dassler. Together, they designed and produced innovative athletic shoes, focusing on functionality and performance 💯 Unfortunately, the relationship between the two brothers strained over the years, making them ultimate rivals in business.    Well, due to World War II and certain personal disagreements, it led to hatred between the two brothers. Their feud led to the origin of Adidas and Puma in the year 1947.   Adi, forging ahead with his vision, rebranded the business as "Adidas," which was formed by combining the first three letters of his first name with the first two letters of his last name. Likewise, Rudi initially named his business “Ruda,” using the first two letters of his first and last names. However, he later changed it to “Puma.” The multi-national brands created by both brothers have achieved phenomenal success over the years. Both Puma and Adidas have also been the companies behind various sponsorships over the last few years 💯   In the following three decades, both Adidas and Puma rose to dominance and signed deals with athletes such as Muhammad Ali and Joe Frazier (Adidas) and members of the Brazil national football team (Puma). The story of #Adidas vs #Puma shows us that relationships in the real world can easily transform the history of an industry forever 💫 Their Instagram profile: Puma: https://lnkd.in/dNpks8Zs Adidas: https://lnkd.in/daXtDicV Smita Balram Anirudh Dimri Sanchita Johri Nikita Malhotra Mohammed Hasnain Patel Radhika Batra Jigar Rathod #dasslerbrothers #inside3stripes #pumafam #ApparelIndustry #brand #Branding #foreverfast #shoes #clothing #mystory #brandstory #success #Linkedin

Did you know that the sibling rivalry between two brothers gave birth to two of the biggest names in sportswear?  It’s a fascinating story that highlights how competition can spur greatness. Adidas was founded by Adolf Dassler, who originally started Gebruder Dassler Schuhfabrik with his brother Rudolf in 1924. When they eventually split, Adolf created Adidas, while Rudolf went on to establish one of its fiercest competitors—Puma! So, what makes Adidas standout in a market as vibrant as India? Let’s dive into a few key marketing strategies that have fueled their success: 1. Knowing the Customer Adidas doesn’t just push its global products into every market, it invests time in understanding local preferences and needs- Cricket: A National Obsession! If you’re an Indian cricket fan, you’re part of a massive 1.1 billion-strong community. Adidas has tapped into this enthusiasm by offering a wide range of cricket-specific gear. From high-performance jerseys and spikes endorsed by star players to cutting-edge cricket bats and training equipment, they have something for everyone, whether you’re a professional or an amateur. 2. Understanding Pricing and Affordability Adidas knows that price sensitivity is crucial for Indian consumers. That’s why they offer products across a range of price points. By focusing on the mid-tier segment, they cater to the aspirations of the growing middle class who seek quality sportswear. 3. Focus on Functionality and Comfort Living in India, you know how hot and humid it can get. Adidas designs their products with this in mind, using breathable fabrics and technologies like Climacool to keep you cool and dry during your workouts. By understanding what Indian consumers want and need, Adidas has become a leading player in the Indian sportswear market. How do you think brands can continue to innovate in understanding and meeting the needs of their diverse customer bases? What other industries could benefit from such a localized approach? #marketing #indianmarket #consumerbehaviour

⚽ The #EURO2024 countdown is on, and Shikenso Analytics is here to take you behind the scenes of the football kits that will be gracing the pitch! The world is eagerly waiting for the 17th edition of the EURO to kick off in Germany, with 24 nations battling it out for the title. But we're not just excited about the game - we're equally intrigued by the unique kits our favourite teams will be wearing. Who are the sportswear giants behind these striking uniforms? From Nike to Adidas, Puma, and others, Shikenso Analytics has taken a deep dive into the key brands outfitting the teams. Check out our latest blog, including detailed information and insightful graphics. #SponsorshipSuccess #MeasurableFact #SportswearBrands #FootballKits #Sportsbusiness #Sportsnews

🏆 👟 The Tale of Two Brothers: How PUMA Group and adidas Rose from Rivalry In the world of sportswear, few stories are as legendary as the fierce rivalry between two iconic brands—Puma and Adidas. But did you know this rivalry began with a brotherly feud? The Beginning: One Family, One Dream 🏡 It all started in the quiet town of Herzogenaurach, Germany. The Dassler brothers, Adolf ("Adi") and Rudolf, co-founded a shoe company in their mother's laundry room in the 1920s. The Dassler shoes gained fame when athletes wearing them won gold at the 1936 Olympics. The Split: From Family Ties to Business Rivals 💔 However, during World War II, tensions escalated, leading to a bitter fallout between the brothers. The exact reasons remain a mystery, with tales of misunderstandings and personal grievances. In 1948, the brothers parted ways, splitting the company into two separate entities. Adi went on to establish Adidas (a combination of his nickname "Adi" and the first three letters of "Dassler"). Rudolf formed Puma, originally named "Ruda," which later evolved to reflect the agility and speed of the big cat. The Legacy: A Global Phenomenon 🌍 Both brands have since grown into global giants, each carving out a unique identity. Adidas is known for its innovative designs and sponsorships, from iconic athletes like Jesse Owens to modern stars like Lionel Messi. Puma, with its stylish and performance-oriented approach, has collaborated with pop culture icons like Rihanna and Jay-Z. A Town Divided 🏘️ Interestingly, Herzogenaurach became known as "the town of bent necks," as locals would check each other's footwear before deciding where their loyalties lay. Even today, the rivalry is palpable, with each brand's headquarters located on opposite sides of the Aurach River. The Enduring Rivalry 🔄 Though the Dassler brothers are no longer with us, their legacy continues. The fierce competition between Puma and Adidas has driven innovation and inspired countless athletes and fashion enthusiasts worldwide.  It’s a story of ambition, rivalry, and the enduring pursuit of excellence. -Aarthy Ramesh #Puma #Adidas #Sportswear #BrandRivalry #BusinessHistory #Entrepreneurship #Legacy #Innovation #FashionIndustry #Branding #Marketing #SuccessStory #MBA #SSN #SSNSOM

Adidas and Puma: How a Sibling Rivalry Gave Rise to Two Sports Giants In the late 1940s, the Dassler brothers, Adi and Rudolf, parted ways and founded two legendary sports brands—Adidas and Puma. Their rivalry divided the town of Herzogenaurach, Germany, but also fueled innovation in sports footwear. Adi's technical brilliance and Rudolf's marketing savvy laid the foundation for what became global icons in the world of sports. The siblings may have been divided, but their competitive spirit shaped the sports industry and left a legacy that still resonates today. #Adidas #Puma #BusinessRivalry #SportsInnovation #Entrepreneurship #Branding #SportsHistory #Leadership #Innovation