Connected TV is becoming the go-to screen for video viewing, outpacing mobile and desktop. 📺 With the average time spent on TV rising, it's clear that TV remains the centerpiece of entertainment. As more viewers opt for ad-supported subscriptions, it’s crucial to be where the eyes are—on the big screen. Ready to make your brand stand out on TV? Partner with Diray Media to maximize your reach. #TVAdvertising #ConnectedTV #DigitalMarketing
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Let’s recap some key learnings from our webinar yesterday “The Connected TV Revolution: Navigating the new era of video”.
Let’s recap some key learnings from our webinar yesterday “The Connected TV Revolution: Navigating the new era of video”. 📺Connected TV increasingly finds its way to our living rooms (and beyond), offering a new and unique video experience, combining the strengths of linear TV and online video. 📺Advertising on Connected TV is valuable, thanks to a high ad acceptance and co-viewing, increasing the value of your online video impressions. 📺Not all Connected TV is the same: long form platforms on a TV screen offer the superior viewing and ad experience. Thanks to all the speakers for their valuable contributions! To watch the full webinar: https://lnkd.in/enbxbshz
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YouTube isn't just for mobile anymore! With 96.3% penetration among OTT video service viewers in the US, YouTube is now a force on the big screen. But how does it fit into your overall TV strategy? Our new report breaks down the role of YouTube in Advanced TV and provides tactics for seamless integration. Don't miss these crucial insights – download "Behind the Screens" today! #youtube #OTT #programmatic #wearemiq #CTV
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Have you noticed how connected TV is totally blowing up, while linear TV seems to be fading away? But is it really that clear-cut? 🤔 Sure, CTV is super popular, but let’s not forget about the patrons and perks of linear TV, too! And what’s beneath the surface? 🌊 Let’s take a running dive into the subject together and explore the challenges of measuring ads for both CTV and linear TV. Spoiler alert: Smart measurement approaches can help overcome the hurdles! Check it out here: https://lnkd.in/d9mYHgrJ #ctvvslineartv #ctvadmeasurement #programmaticadvertising
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In TV advertising, it’s not about being everywhere—it’s about being where it matters most. CTV allows brands to deliver relevant ads without oversaturation, when it's done right. Is your strategy leveraging the full potential of CTV? Download our ebook to learn more about maximizing your ROI through smarter ad placements. #CTV #streaming #weareMiQ #programmatic
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In this short video, Shannon Fazendin, Director, #AdvancedTV Solutions, gives you the full picture and explains why it’s an efficient and effective advertising channel. https://bit.ly/3XB5YKB Let's explore: 📺 What is Advanced TV? 💰 Why are so many marketers shifting budget to Advanced TV? 🔌 What is the difference between OTT, Connected TV and Addressable TV? 📈 Does it really drive results?
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In this short video, Shannon Fazendin, Director, #AdvancedTV Solutions, gives you the full picture and explains why it’s an efficient and effective advertising channel. https://bit.ly/3XB5YKB Let's explore: 📺 What is Advanced TV? 💰 Why are so many marketers shifting budget to Advanced TV? 🔌 What is the difference between OTT, Connected TV and Addressable TV? 📈 Does it really drive results?
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Emily Bromley and a panel of industry experts will dive deep into the evolving world of Connected TV (CTV), exploring the migration of linear ad-sales, FAST, Advertising-based Video On Demand, and the rise of super-aggregators. Discover the exciting opportunities and challenges shaping the future of TV! Learn more here: https://bit.ly/4cPMZkZ #NYCTVWEEK
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In this short video, Shannon Fazendin, Director, #AdvancedTV Solutions, gives you the full picture and explains why it’s an efficient and effective advertising channel. https://bit.ly/3XB5YKB Let's explore: 📺 What is Advanced TV? 💰 Why are so many marketers shifting budget to Advanced TV? 🔌 What is the difference between OTT, Connected TV and Addressable TV? 📈 Does it really drive results?
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FT Customer Success leader, PT Mental Health Therapist, 24/7 identifier of brighter outcomes!
Join us for a webinar that challenges the notion that "linear TV is dead" and takes an evidence-based look at the evolving landscape of television advertising. You’ll learn: 📊 What the data says about linear and Connected TV effectiveness 📺 How consumers and marketers are thinking about the blurring lines between different forms of TV ⭐ Why adopting an all-inclusive approach to TV will set your campaigns up for success Register now 👉 https://lnkd.in/e3EQWNA7 #MakeitWARC #MarketingEffectiveness
Earned media coverage/press coverage helps businesses of all sizes grow. As your P.I. in P.R., I'm investigating and securing your next public relations placement to increase sales.
7moCTV continues to grow!