FreeWheel’s Post

📺 The traditional battle between Linear TV (LTV) and Connected TV (CTV) is over. Consumers have made their choice: they want both. Now it’s time for brands to catch up. Is your strategy ready? 👉 Swipe through to discover how Germany’s media habits are reshaping what TV means for advertisers—and why embracing all formats on the big screen is the way forward.

Is Traditional TV still relevant? The Answer is YES, and a Multiscreen approach is even better! Read Effectv's latest #TVViewership Report for insights on consumers’ viewership behavior and strategies to enhance multiscreen TV campaigns. Based on data from 45,000+ multiscreen campaigns, totaling three billion impressions, and billions of hours of TV viewing. #EffectvEmp

Join us for a webinar that challenges the notion that "linear TV is dead" and takes an evidence-based look at the evolving landscape of television advertising. You’ll learn: 📊 What the data says about linear and Connected TV effectiveness 📺 How consumers and marketers are thinking about the blurring lines between different forms of TV ⭐ Why adopting an all-inclusive approach to TV will set your campaigns up for success Register now 👉 https://lnkd.in/e3EQWNA7 #MakeitWARC #MarketingEffectiveness

The advertising landscape is undergoing a digital revolution, but what does this mean for the future of linear TV? In our latest video, industry experts Dirk von Borstel and Marius Leichte take a deep dive into the changing TV landscape and explore the surprising role that linear TV can still play in a digital world. 📽️ Ready to discover how TV is evolving? Watch the clip now and join us on this exciting journey into the future of television.

The TV landscape is shifting as Linear TV and connected TV (CTV) lead the way. Are you prepared? Hear from industry leaders on the future of TV. Learn how Experian's data and identity solutions can deliver outstanding results in advanced TV advertising ➜ https://lnkd.in/gKp6p-dZ

The TV landscape is shifting as Linear TV and connected TV (CTV) lead the way. Are you prepared? Hear from industry leaders on the future of TV. Learn how Experian's data and identity solutions can deliver outstanding results in advanced TV advertising ➜ https://lnkd.in/eZUjdjyH

‘’Spot attribution has enabled us to make TV accountable like digital, but it’s a narrow measurement that misses the true power of TV.’’ Head of Broadcast Gregor Chalmers’s highlights that while spot attribution enables measuring the immediate impact of TV ads, it provides a narrow view and shares why brands should take a more holistic approach that accounts for TV's broader, long-term brand-building power. Catch up on the full article via The Media Leader... https://lnkd.in/dHNjJfA3 #AVPlanning #Mediaagency #Staysmart

The TV landscape is shifting as Linear TV and connected TV (CTV) lead the way. Are you prepared? Hear from industry leaders on the future of TV. Learn how Experian's data and identity solutions can deliver outstanding results in advanced TV advertising ➜ https://lnkd.in/gAn4bTP9

Ever said something near your TV and then got an ad for It? Here’s why that’s happening... Believe it or not, your TV has become a giant ad machine, turning every moment of viewing into a commercial opportunity. 📺 Ads are now inescapable, and the tech behind your TV is tracking more than you might realize. 👈 Swipe left to see how this shift is redefining your TV experience and what it means for your privacy. Tell us about your views on this in the comments section! #gadget #tv #technology #innovation #techstrategy

Have you noticed how connected TV is totally blowing up, while linear TV seems to be fading away? But is it really that clear-cut? 🤔 Sure, CTV is super popular, but let’s not forget about the patrons and perks of linear TV, too! And what’s beneath the surface? 🌊 Let’s take a running dive into the subject together and explore the challenges of measuring ads for both CTV and linear TV. Spoiler alert: Smart measurement approaches can help overcome the hurdles! Check it out here: https://lnkd.in/d9mYHgrJ #ctvvslineartv #ctvadmeasurement #programmaticadvertising