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A bastion of historic importance, once known to be Argentina's most prolific editorial house, Grand Atlantida has stood as a grand and mesmerizing icon for almost 100 years in the Monserrat neighborhood of Buenos Aires. The building, endowed with the title of historical landmark, has been repurposed as an ambitious and elegant mixed-use real estate gem. We were asked to design and create the project’s identity, to honor and clearly portray its grandeur in its naming, typeface, marketing collateral and website design. The typeface designed for the project, is one that, combined with the brochure’s design, mimics the building’s own classical style, the time periods it withstood and its materiality, placing familiarity to the new, just as the grand Atlantida project intends. Full case on: https://lnkd.in/d_85X-BF

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