Discuss’ Post

A wise former colleague of mine began just about every brand story with "the world has changed..." While at first I thought it was comical, I now appreciate it more and more. No matter the industry, the era, the audience... the world changes so rapidly, that re-evaluating the context and role of brand is a perpetual need for any organization. While businesses change alongside technology and society, reimagining brands and the experiences they deliver for continual progress and resonance is key. At 50k, we call it brand transformation. Read our take on its next chapter below.

Navigating the customer journey just got easier with Dunn's Test, and here's why your business should be paying attention. 🌟 1. **Understanding the Customer Journey**: The journey is a marathon, not a sprint, encompassing stages from awareness to loyalty. Dunn's Test steps in as your guide, helping decode the terrain of the consideration phase where customers weigh their options. 2. **Mastery of the Consideration Phase**: This phase is a battleground where brands vie for attention. Dunn's Test provides the insights to tailor your strategies perfectly, making your brand the go-to choice for customers. 3. **Iterative Improvement**: Continuous refinement using Dunn's Test means your approach stays fresh and aligned with customer desires. This isn't a one-and-done deal; it's about constantly enhancing how you connect with your audience. So, how ready is your business to revolutionize its approach to the customer journey with Dunn's Test? 🚀 #CustomerJourney #DunnsTest #MarketingStrategy

As businesses and brands rapidly evolve with new technologies, marketers must reimagine the experiences they deliver to stakeholders to maintain resonance amid shifting customer sentiment. What's the next chapter of #brandtransformation? Explore our perspective: https://lnkd.in/gtKQA2rn

The customer journey has traditionally been a crucial tool for identifying market opportunities and driving business growth. Tracking this journey has provided valuable insights into customer preferences and decision-making processes. In today's landscape, however, the average customer journey has become increasingly complex. #consumerinsights #businessmodeling #sustainable strategy

Are you really getting a complete and nuanced understanding of the buying journey of your customers today? Given how dynamic and complex the consumer landscape has become, traditional research approaches are falling short in capturing customer motivations and barriers to purchase. In-the-moment research techniques are required to get you closer to key moments of truths. In our next masterclass webinar on March 14, William Buxton and Matt Kleinschmit will share the tentpoles of modern customer journey mapping, as well key best practices that deliver deeper, ongoing insights in every step. Save your spot here: https://lnkd.in/gXV7R_be #customerjourney #pathtopurchase #insights #marketresearch

Check out the latest masterclass webinar from Reach3 Insights!

💡 Illuminate the path to digital enlightenment with 123 Internet’s strategic guidance. Outshine competitors and light up your sector with brilliant strategies. Blaze a trail: https://lnkd.in/en-uAVeq 💡 Tip: Understanding the customer journey illuminates opportunities for engagement and conversion. #StrategyIlluminate #DigitalEnlightenment #123Internet

You have to watch this one: Understanding of the buying journey of your customers today

How a great Consumer Experience Fuels Powerful Customer Insights? Marketers are always on quest for gold i.e. 'Customer Insights'. The question that needs to be answered is how does one get real, raw, authentic, insights that can build and expand brands and businesses. We have to work within a vicious cycle of Consumer Experience fuelling Customer Insights and vice versa. When customers have great experience, then they share real information or feedback to improve and insights can be found in those interactions. When you get your insights, you can improve brands, products, services and overall strategy to interact with customers. It’s not important what comes first insights or experience but it’s a sure thing that they feed each on other if they are aligned.