Disney+ Hotstar’s Post

𝐖𝐡𝐲 𝐰𝐚𝐬 𝐥𝐚𝐬𝐭 𝐲𝐞𝐚𝐫 𝐚𝐥𝐥 𝐚𝐛𝐨𝐮𝐭 𝐜𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐓𝐕? CTV advertising spends in India are expected to grow at a compound annual growth rate (CAGR) of 47% in the next five years to reach $395 million by 2027, according to a GroupM’s Finecast and Kantar report. #brandwagon #brandwagonplus #premiumstory #martech #marketing #ctv #connectedtv #ott #streaming #advertising #trends #viewership #entertainment #industryleaders Siddharth Dabhade Jay Ganesan Aamir Mulani Manish Sinha Vinod Singh PlayboxTV Amagi Corporation Bhavesh Talreja Globale Media

Providers beyond the top six apps now capture 75% of CTV hours and allow advertisers to reach their target audience! https://lnkd.in/gQtQrbf9 #streamingmedia #streaming #media #advertising #marketing #branding #ctv #ctvadvertising

https://lnkd.in/ejRUYhWd Agree Matt McDonald, it's not scalable for brands to need different interactive creative for different publishers, that's why every major TV streamer (except YouTube) already adopted BrightLine's standard for CTV formats. Advertisers already can execute the same interactive units across Hulu, ESPN, Peacock, Max, Discovery+, Samsung TVPlus, Vizio WatchFree, Roku Channel, Sling, Paramount, and more on every device. I'd call that a standard no, Alyssa Boyle? ;-) Also, QR codes are not real interactivity, viewers prefer onscreen interactivity with a remote control, which outperforms QR code scan rates by 56 times!!! Onscreen interactivity has been in market for a decade, after Peter Naylor and Hulu rolled out with us back in 2015. CTV ad formats are easy, for everyone working with BrightLine. Disney Advertising, Peacock, Samsung Ads, VIZIO Ads, Warner Bros. Discovery, Sling TV, GroupM and Mike Fisher

2024 is going to be about the ad break experience in CTV. This means increased targeting & controls for ad buyers, and a seamless experience for streaming audiences! This is great to see, and is also enabling new advertisers to enter CTV for the very first time! In 2023, over 4,500 advertisers and 1,000 agencies transacted on Disney Campaign Manager, with many of those brands being first-time streaming advertisers. It’s also clear that viewers, suffering from subscription fatigue, are embracing a TV-like ad experience with ads interspersed throughout their content. #CTV #Streaming #AVOD #FAST #SVOD #AdTech

As the world of entertainment evolves at breakneck speed, it's undeniable that Over-The-Top (OTT) streaming platforms have not only disrupted but dominated the way we consume content and in the process, emerged as potent advertising channels. Thanks to OTT's on-demand convenience, regional-centric content, and ad-supported models, brands can extend their reach beyond urban areas and tap into a larger audience base in Tier 2 and Tier 3 cities. To maximize the Return on Advertising Spend (ROAS), advertisers must employ strategic ad strategies and capitalize on the growing OTT audience. Learn more in our latest article https://lnkd.in/dsUYemCY #ott #ctvadvertising

One thing that was clear from CES this year, CTV is booming and so is the influx of ads within those services. This could lead to consumer burnout and ad blindness. Luckily CTV is the perfect medium to deliver creative innovation and ensure message relevance, ultimately improving the consumer ad experience. 2024 may be the year of CTV, but it should be the year of better ad experiences. #StreamingAdvertising #CES2024 #DigitalPlatforms #TVAdvertising #CTV

If I were a betting man, I'd say you've recently experienced ad blindness while streaming - seeing the same CTV ad so often that after a certain exposure, you unconsciously ignore the ad altogether. Our study with MediaScience proves what most marketers instinctively know - creative variation has a noticeable impact on viewers and therefore, brand metrics. Adding a new creative, like TripleLift's Enhanced Spots, to your existing creative rotation, increases unaided awareness by up to +33%. Check out the research and more of what TripleLift's been working on in CTV below👇 #ctv #adtech #ctvadvertising

"The future for CTV is bright. Keeping it that way requires an understanding of the data, followed by putting that knowledge into action in the marketplace." - Matt Frattaroli Keynes Digital #ctvadvertising #ctv #ottadvertising #ott #streamingads #streamingmedia #programmaticadvertising #performancemarketing #paidmedia #paidads #AdTech  https://lnkd.in/g-6bS5JS

Digital media consumption is increasing rapidly and the debate between TV and mobile platforms has gained significant traction among OTT advertisers. Streaming services continue to dominate how audiences consume content, understanding where to invest advertising resources is crucial for maximizing reach and engagement. Mogi, as a leading white-label OTT solution provider, offers insights into this pivotal question: TV vs Mobile – What Should OTT Advertisers Focus on? Learn more at - https://lnkd.in/dMS9-iUT #OTTPlatform #OTTAdvertising #DigitalMarketing #TVvsMobile #MobileAdvertising #TVAdvertising #VideoStreaming #ContentDelivery #AdMonetization #MogiIO #OTTPlatform #OTTAdvertising #VideoStreaming #TVAdvertising #MobileAds #AdMonetization #ContentStrategy #DigitalStreaming #MobileVsTV #StreamingSolutions #MediaTrends #MogiIO #AdvertisingTech #ScalableSolutions #mogi

In our latest article, we look at the top priorities for leading streaming companies as they adopt and develop new advertising offerings. Thanks to Media Play News for the coverage! https://lnkd.in/eZecMjtN #OTT #CTV #SSAI #adinsertion