Diversity in Sustainability’s Post

In a recent webinar, Dilyara Abdulkayumova, head of sustainability at Pernod Ricard, discussed the importance of empowering marketers to speak up on sustainability issues. She emphasised the need for clear purpose in green communications and avoided 'greenhushing'—the act of staying silent on sustainability efforts. By providing training and tools, Pernod Ricard ensures its marketers communicate effectively and authentically. This approach has proven successful, driving consumer engagement and brand value. Sustainable brands that communicate effectively stand to gain significant financial value, as highlighted by Brand Finance's Sustainability Gap Index. Pernod Ricard's commitment to sustainability not only benefits their brand but also strengthens employee engagement and retention. By embracing sustainability it can drive positive change and deliver tangible business returns. https://lnkd.in/eHX8_NqT

Canada is a leader in sustainability, but promises mean little without business participation. Fortunately, firms across the country are stepping up! Here are five companies leading the way in sustainable practices, inspiring others to follow. #Sustainability #GreenBusiness #EnvironmentalCare #CanadaLeadingTheWay Loblaw Companies Limited IKEA Canada Maple Leaf Foods Inc TC Energy Brookfield Asset Management

Scope 3 is my favourite topic .. and retail was my jam for a third of my career. There are so many opportunities to enhance sustainability and circularity. I encourage anyone who can make a difference in retail supply chains to join the incredible Loreto Gutierrez for this amazing initiative. It’s awesome to see Salesforce lean in so much on sustainability, way to go living your values :) #climateaction #sustainableretail m

Adler & Allan work with our clients to improve the environment and reduce environmental risks on a daily basis - we call it ESG in Action! So it's inspiring to see such a significant improvement in our own EcoVadis score, placing us in the 80th percentile.   Here's to continuous improvement and even greater successes ahead! 🌍💪 #Sustainability #Teamwork #ContinuousImprovement #ESG

How to win in the sustainable retail space 🌱👉 Tap for our top five takeaways on how to craft your sustainability story and drive long-term growth. Download the full paper now: https://lnkd.in/e28mR-f3

A recent report by Smurfit Kappa highlighted that sustainability continues to play a crucial role in the senior business leader's strategy and planning. Did you know that only 11% of businesses believe they have a strong sustainability strategy? While we don't claim to be sustainability experts, we are communication experts. At Springboard Communications, we recognise that sustainability is a fundamental part of business strategy and the importance of authentic sustainability communication in driving positive change. For more information on how we can work with you to drive sustainability communications for positive change, click here: https://bit.ly/3TX6cJY #SpringboardCommunications #sustainabilitycomms #sustainability

As we gear up to celebrate Earth Week next week, I wanted to share with you and reflect on the pivotal role sustainability plays in driving business growth... Amidst our journey at THG to scale our brand portfolio revenue to over £2 billion and streamline time to market for our partners, #sustainability emerged as a game-changer. Viewing it as both a challenge and an opportunity, we committed to setting a new industry standard and achieving Net Zero carbon emissions. The results? A staggering 63% of our clients now prefer purchasing from sustainable companies, while brands like Myvegan experienced an impressive 28% increase in customer retention. At our core, we believe in leaving a positive mark on the world while driving business success for our stakeholders. That's why we've invested millions in defining and refining our sustainability standards, and now, we're thrilled to share our expertise with you. THG Eco is tailored to help you leverage sustainability for business growth: 📈 Increase profit at the point of sale (boosting your bottom line) 💼 Drive up to 71% client retention (reducing client acquisition costs) 🛡️ Safeguard your existing client base (improving cost efficiency and forecasting) Reach out today to explore how we can help you unlock the full potential of sustainability during Earth Week and beyond! #EarthWeek #Sustainability #BusinessGrowth

looking forward to chairing this Chatham House roundtable session today. Across industries, sustainability leaders grapple with formidable challenges in advancing environmental initiatives. These obstacles are rooted in the dynamic expectations of customers, fluctuating regulations and the essential task of aligning brands with environmental and social responsibility. Effectively navigating these challenges requires a strategic focus on sustainability across all departments and teams. Integrating sustainability into your brand is both essential and easy to get wrong. The conclusion many organisations are coming to is that they should steer clear because the risks of getting it wrong are too great. This workshop recognises that ignoring sustainability is not a position that any organisation should find itself in – and getting sustainability right in the business and the brand should be more than an aspiration, it should be the everyday reality. 

🌏Please see attached Crown Relocations Global Sustainability Report for 2024. Crown have a six-decade legacy of giving back to our communities and championing diversity, equity and inclusion, as we’ve built and developed a talented and engaged workforce. But 2023 saw us build on that further, as we took significant steps to reduce our environmental impact - laying the groundwork through investment, data and empowerment. This report showcases the great work taking place across the company worldwide. It's all well and good to write a nice post on LinkedIn or conduct a high-level sustainability report but when each employee takes action upon themselves to make small changes throughout their day-to-day working life, that is when we start to see big and more importantly long-term change. Starting this year, after seeing firsthand the emissions caused by motor vehicles in Bangkok, I chose to ride a bicycle to & from our office and when I can ride to meetings throughout the day. These small steps taken each day add up to one giant leap for sustainability for the future. #innovation #esg #sdg #futurism #sustainability #environment

🌍 Turning Colleagues from Bystanders into Sustainability Champions🌍 Sustainability isn’t just a buzzword – it’s a movement, and we all need to be part of it. But how do you get colleagues to go from watching on the sidelines to taking real action? 🌱 Here are 3 simple ways to upskill, reskill, and embed sustainability into your company culture: 1️⃣ Upskill & Reskill: Give your team the knowledge they need to make better choices. Whether it’s running workshops or offering training on sustainable practices, building their green skills is a game changer. 🎓💡 2️⃣ Make Sustainability Part of the Culture: Weave sustainability into the fabric of your organisation. Introduce eco-friendly processes, set clear goals, and lead by example – from top leadership down. 🌿 When it’s part of the everyday culture, people get on board. 3️⃣ Celebrate & Reward: Recognise even the small wins! Whether it's reducing waste, cutting down on energy, or finding more sustainable ways of working, celebrate it and make it a team effort. 🎉🌟 #SustainedFutures #greenskills #Sustainability