Division-D’s Post

**New YouTube Shorts Ads~ Google unveils new ad format** (and some tips for success) The key ABCD's principles for powerful YouTube Shorts ads, as outlined by Google: Attention, Branding, Connection, Direction Google adds: “We’ve learned that the top-performing Shorts ads are often unlike other ads on YouTube. They feel like part of a viewer’s feed – authentic, relatable, casual, fun, entertaining and worth sharing.” #GoogleAds #Youtube #youtubeshorts #digitaladvertising

📺 The ad world is completely changing. While getting ready this morning, I did my usual morning TikTok scroll. One of my favorite content creators made a video about the social media world and made an insightful reference to branded content. 💡 "The way people used to be influenced to buy things was through commercials when we were watching TV. Today's influence is on your phone. Today the organic content that you post every day is like a TV show and collabs that you do are like commercials." The moral of the story to #SocialMediaManagers is don't sleep on #brandedcontent and collaborations because it's the direct way to the consumer. #SocialMediaCollab #SocialMediaAds #SocialMediaMarketing #Advertising

It's official: we're all obsessed with watching short videos. On Instagram, users watch over 17.6 million hours of Reels daily. That's nothing compared to TikTok, where users consume over 197.8 million hours of short-form content in a day Meanwhile, stats from Google show that YouTube Shorts clock up more than 70 billion views each day. For brands, that's a lot of attention to tap into. But what's the best way of showing up in-feed in a way that's going to resonate? Google’s Creative Works team analysed over 2,000 ads on YouTube Shorts to come up with a list of things that make the most effective branded videos - and they apply to other platforms too. Swipe below for more (we've added a couple of our own tips in there too). And if you’re looking to create short-form video content that stands out, drop us a message at 208 Films! #VideoProduction #SocialMedia #ContentCreation #DigitalMarketing #208Films

This marketing strategy is going to be HUGE in 2024... YouTube Shorts. But why? Short-form content is taking over on platforms right now thanks to TikTok. TikTok, IG Reels, FB Reels, they're all blowing up. Social platforms are pushing short-form video content HARD right now. YouTube is no different. There is a heavily untapped market in YouTube Shorts right now, and it is only getting bigger. People feel like their addiction to TikTok is too much, so instead they are spending time on YouTube Shorts and Instagram Reels. Flawed logic if you ask me, but hey, who am I to judge? Point is, YouTube Shorts has a massive upside right now. Use that to your advantage. #youtubemarketing #youtubeshorts #shortformcontent #shortformvideo #marketingstrategy

🤓 From Short Clips to Long-Form Content > a shift towards longer-style videos Short videos (1-10s) made TikTok a sensation, but Emplifi's report shows long videos (> 13-26+ seconds) now leading on Instagram and TikTok. Good to know for brands for aligning digital ads with this trend for deeper engagement. YouTube-style longer videos makes it a strategic platform to pre-test various video ad formats. #videoads #videocreative #digitalvideo https://lnkd.in/d_DSWvYd

Need to get in the know about TikTok? Here’s a super quick fix to get you going.

YouTube is testing a major shift that could change how we consume content on the platform. YouTube is testing a feature that merges Shorts and long-form videos into one feed. This could mean no more switching between formats—just a seamless scroll through all your favorite content in one place. Personally, I prefer keeping them separate. YouTube Shorts and long-form videos attract different audiences because of their unique formats and how people watch them. Shorts are quick and easy to digest, perfect for viewers who want fast content, especially on mobile devices. On the other hand, long-form videos are for those who enjoy deeper, more detailed content, often watched on larger screens. These differences in how people consume content influence how creators connect with their audiences and make money from their videos. The content styles and viewer expectations are distinct, and blending them might dilute the experience for both types of content. 💬 What do you think? Should YouTube keep Shorts and long-form content separate? #youtube #youtubeshorts #socialmedianews

Video ads are one of the most profitable ways of monetizing digital assets. 💸 Even if you don’t have any video content on your website, you can still rely on outstream video ads to bring in that sweet, sweet ad revenue. But what if outstream ads aren’t enough? How do you expand your strategy to instream ads without any video content to monetize? 🤔 Easy – with TargetVideo’s exclusive video content! 💡 Choose from a library of thousands of quality videos in the most attractive verticals, ranging from parenting, food, and health to auto, sports, and DIY. ✂️ Create handpicked or smart playlists to keep your users watching, and make use of the most advanced ad tech to ensure you’re reaching your full ad monetization potential! TargetVideo’s exclusive Video Library 👉 https://lnkd.in/dc3B9SVt Contact our sales team to learn more 👉 https://lnkd.in/dRXqw5t9 #videocontent #videoplatform #videoadvertising #videoplayer #targetvideo #avod

Although younger than its #socialmedia competitors, TikTok has been evolving at great speeds thanks to its short-form, trend-setting content. But its also introduced a new era of viral video marketing. We put together some quick fascinating stats about this growing channel. #TikTok #Stats #ViralMarketing #Marketing

In 2023, viewers hit "play" on videos more than in the previous year. They're also diving deeper into video content than ever before. • Total plays +15% • Total time watched (hours) +44% Video is your customers' preferred way to consume information. Are you making learning about you and your products and services easy for them? Source: https://lnkd.in/ewnWU2S3 #video #marketing #ads #advertising