DIVISION’s Post

In the fast-paced world of fashion, the ability to produce high-quality creative content on a tight timeline can be the difference between success and missed opportunities. That's exactly what my team demonstrated with the promo video we created for the Lulu Fashion Week 2024. Conceptualized and executed within a single day, this video encapsulates our expertise in video production and our commitment to delivering impactful results, even under the most challenging constraints. From coordinating the outdoor fashion shoots with our talented models to seamlessly weaving together visually stunning footage, our team's quick thinking and technical prowess shone through. The final product is a dynamic, captivating promo that not only promotes the prestigious Lulu Fashion Week, but also serves as a testament to our agility and creative flair. In the high-stakes world of fashion marketing, being able to turn around compelling content quickly is an invaluable skill, and this video stands as a prime example of our ability to rise to the occasion and exceed expectations, no matter the timeline. It's a testament to our team's dedication, adaptability, and passion for crafting visually striking, emotionally resonant content that leaves a lasting impression on the audience. Concept & Direction: Melbin Mathew Editing: Jijesh Kumar DOP: Dil Raj & Amil P Anil Title sponsor: Pepe Jeans London Pepe Jeans India Limited. Louis Philippe CROYDONuk Amukti Fashion Peter England American Tourister Levis’Store Caprese Bags celio celio India Jockey International, Inc. Safari Industries India Ltd. B Pooja Singh Sin Denim Crimsoune Club Location courtesy: Starbucks, Starbucks India , lulu mall Bengaluru, #creativedirection #promovideo #videoproduction #creativity #fashion #fashionindustry #fashionweek #lfw #videography #cinematography #videoediting #preproduction #postproduction #creativepromo #lulugroup #fashionweek #choreography #media #communications #direction #portfolio #worksamples #team #conceptcreation #ideation #contentcreation #promoproducer #videoproducer #filmdirection

Get a glimpse of what goes on behind our photoshoots! It’s all part of the Narri by Payal experience. 🌸 What do you want to see more of behind the scenes? Let us know! #narribypayelkakad #fashion #happycustomer #feedbackcustomer #ladiesoutfit #comment #happycustomer #trendingpost #ladiesfashion #outfitstyle #fashiontrends

Balmain's Creative Director is Popular Olivier Rousteing ,Balmain's creative director, is the most popular luxury creative director with customers. I ran sentiment analysis on 16k comments about luxury creative directors from social media and luxury fashion magazines.#luxurysentimentanalysis ➖ Luxury's Most Popular Creative Directors Olivier is the most popular luxury creative director followed by Louis Vuitton creative director Pharrell Williams. The least popular is Balenciaga's creative director Demna Gvasalia. Denma has unfortunately had a difficult time due to a PR scandal involving the brand in 2023. ➖ Olivier and Pharrell Olivier has been very savvy and built a likeable, authentic personality on social media and through his biographical Netflix documentary 'Wonder Boy' . He has 10 million instagram followers and regularly champions important issues like ageism and diversity which are increasingly important to some luxury customers. Pharrell also has a large instagram following of over 15 million followers. ➖ Luxury Creative Directors & Customer Purchasing Influence As the typical luxury customer gets younger (who are more influenced by the creative director) i believe increasingly the popularity of a creative director will have an impact on customer purchases.#luxurycustomer It's also revealing why luxury customers do or don't like these creative directors. I'll share these findings in the next edition of my newsletters LUXE. Scientia est Potentia - Knowledge is Power #luxuryfashion #luxurysentimentanalysis #thefreshkid

Some ads leave you with a beautiful feeling. This one is truly a story well told! #BeautifulAd #Marketing #Advertising #Branding #AdOfTheDay #VisualStorytelling #CreativeMarketing

Sharing a highlight from last year when I experienced Marché du Film - Festival de Cannes 2024 with our Design Essentials UK & French Teams . Our Co-Sponsorship of Pavillon Afriques in support of film of African & the African Diaspora origin retelling stories affecting our communities, led us to the collaboration with @herclubcannes and the partnership of platforms that came together to host a magnificent Soirée at Forbes France #villaforbes, bringing together the most powerful women in film supporting each other through shared goals of progression through elevation. Design Essentials was invited to speak to the concern surrounding the lack of Hair & Makeup Artists skilled in styling Curly & Afro Textured Hair on set, and the lack of availability of the appropriate products for use on set. Through a filmed demonstration by @herclubcannes with Design Essentials International Educators Patricia Davis , Tamara Robinson & Sophia Mayers-Sestanovich, interviews with myself as International Marketing Manager, and a Panel Discussion in Pavillon Afriques in conjunction with Jordan Pitt & Lee Daley of One Umbrella Productions who Produced & Directed the film ‘Untold Stories : Hair on Set’, we appealed to Producers to be more aware of the affect this has on Actors who experience the lack of response to this need and how this affects them and their performances. Through Training and Product Choice, we are a resource to be tapped into for better exchange and collaborations to make a change. Our models, Actors @miranda_acts @carmelaacb & Performer @richie_theone shared their experiences to highlight why change is desperately needed. Thank you to all for these platforms determined to make a change and empower others and thank you #Cannes. DE Models’ Makeup : Nallah B SANGARE Reel Credit : Lamitie Production video made by @video_in_paris #festivaldecannes #pavillonafriques #herclubcannes #yesshecannes #hmua #filmindustry #womeninfilm

When people come to patronize your brand, they are seeking an experience❗ YES! And if you want to have a huge customer base, you must present that... eventually. Picture the brand Dior. When a person excitedly says, “I bought a bag from Dior” Understand that it is more than just the purchase of a bag, they had an experience of "luxury". So the question is; What experience(s) does your brand offer/showcase to your current and potential customers? #contentwriting #contentwriter

📌 Step into the World of a Fashion Stylist Ever wondered who creates those stunning looks for celebrities, photoshoots, and runway shows? Fashion Stylists are the creative geniuses who blend trends, art, and personal expression to tell stories through style. From curating perfect outfits to setting fashion trends, they turn their vision into reality! 🌟 How to Get Started: - Stay updated with fashion trends - Build a standout portfolio - Gain experience with photographers and designers - Network with industry professionals - Develop your unique signature style Key Skills You’ll Need: - A sharp eye for detail 🔍 - Creativity to curate unique looks 🔥 - Strong communication to connect with clients 💬 ✨ Choosing a career that aligns with your true passions and strengths is the key to job satisfaction and fulfillment. Ready to unlock your true potential? Discover your strengths and explore exciting career paths with LifeVitae! 🚀 #LifeVitae #EdTech #FutureSkills #CreativeCareers #PassionToProfession #FashionStylist #Career #Skills #Employability

Explore the impact of harsh yellow lighting on film mood in our latest feature on eMonthly News! 🎬💡 Dive into how this distinctive lighting choice affects the emotional tone and visual aesthetics of films. Learn about the techniques filmmakers use to manipulate lighting for mood, the psychological effects on audiences, and case studies of movies where yellow lighting plays a pivotal role. Whether you're a film enthusiast, director, or cinematographer, join us in uncovering the powerful influence of lighting on storytelling. #FilmLighting #Cinematography #VisualStorytelling https://lnkd.in/dxmMr_dz

Integrating real products onto Al scenes 🙌 Brands can now create campaigns, photoshoots, editorials & more, by blending their real product into Al Generated Visuals (scenes, backgrounds, models). You can finally bring those ideas to life without the need of expensive photoshoots and lengthy production times 🖼️ / Created by Agora, Powered by Al — #aicreativestudio #aivisuals #aicampaign #aimodel #aiphotoshoot