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Do you remember this iconic India vs Pakistan cricket match advertisement?   It's considered one of Ogilvy India's best ads.   What makes this ad so brilliant is how much it communicates in such a short time.   The sound is edited with urgency, perfectly matching the fast-paced editing.   There are a total of 45 quick scene changes in just 1 minute and 30 seconds, which keeps viewers on edge.   As the ad progresses, the camera shots get closer and closer.   Towards the end, it focuses only on three things that could cause a big impact, and then suddenly cuts to black!   This unexpected twist was something I am sure nobody could guess.   #ad #advertisment #adflim #cricket #linkedInforcreators

One of the hardest jobs in the world for anybody in the cricketing fraternity has to be picking or predicting retentions for the Chennai Super Kings Cricket Limited! But still, taking into consideration that 8 are retained before the mega auction, we go with: #RuturajGaikwad, #ShivamDube, #RavindraJadeja, #MatheeshaPathirana, #SimarjeetSingh, #TusharDeshpande, #RachinRavindra, #SameerRizvi Buy-back options should be #DevonConway and #MustafizurRahman. It's time the management asks #MSDhoni to step aside. It's high time. We know that is next to impossible, but for the team's cause and looking at how he contributed as a player this season, the 42-year-old 5-time #IPL-winning captain needs to make way for another wicketkeeper-batter. If he doesn't do it, the team management has to, politely and respectfully. Also, it's important that they continue to build the likes of Deshpande and Rizvi. That is why, staying invested in them makes sense. There is no point doing away with them after only one or two seasons when the future is in question. Sadly, #ShardulThakur and #AjinkyaRahane miss out. So do #MoeenAli and #DarylMitchell. It'll depend on whether there is a case of buying them back but it looks bleak at the moment. #ShaikRasheed and #AravellyAvanishRao may not be retained, but can be kept in mind at the auction table. #WhistlePodu https://lnkd.in/d_9Nzr5H https://lnkd.in/gtgMmTvG FanCode Disney Star Viacom18 Sports

It's a question for all the Knight Riders Sports - Kolkata, Trinbago, Abu Dhabi and Los Angeles Knight Riders fans and we're sure that you're thinking about it long and hard. Forget the amount that he has been bought for, just go by impact. Isn't #MitchellStarc one of your best pace bowlers? Yes, he is. Now, the thing is, the pace is still there. The wicket-taking ability is still very much there. But, the consistency in performance and the economy rate are worrisome these days. Class is permanent, make no mistake. But form is eluding him too many times. Even in #Test match cricket, while #JoshHazlewood and #PatCummins are doing their relentless work in sustaining pressure on the batters, Starc is leaking runs and releasing that pressure. A few years back, especially before covid, he was tough to put away, was Mitch Starc. Really difficult to take down. Across formats that is. Either he had to have a completely bad day or the batter had to be exceptionally good. Today, when he is needed to step up and win his team the match, he bowls 4 overs, takes no wicket and gives away as many as 53 runs! The 19th over of the 2nd innings, which he bowls, goes for 26 runs. He is taken apart big time! So, we've got to ask you this. How does your team use the quality left-arm quick from here? How should he be used? The comments section is open for you. #KKRvsSRH #EdenGardensKolkata #TATAIPL #KorboLorboJeetbo https://lnkd.in/d_9Nzr5H https://lnkd.in/dMTkPJwG Sportskeeda Sportstar Cricbuzz.com VUSport Republic World Viacom18 Sports Hindustan Times OneCricket Firstpost Zee Media Corporation Limited Associated Broadcasting Co. Pvt Ltd (TV9)

🚨 Attention Brand Managers! 🚨 The International Cricket Council T20 World Cup has kicked off and the clock is ticking! This is a golden opportunity to captivate millions of engaged viewers on Disney+ Hotstar, creating an unparalleled opportunity for brand visibility. Massive Viewership: Millions of fans worldwide are tuning in to watch their favorite teams and players. Engaged Audience: Cricket fans are highly engaged, making them more receptive to ads. Real-Time Impact: Live matches on OTT platforms offer prime real estate for your ads, maximizing real-time engagement. Brand Recall: High-frequency match viewings increase brand recall and affinity. #T20WorldCup #BrandAwareness #OTTAdvertising #MarketingStrategy #DigitalMarketing #AdCampaign #SportsMarketing

Did you know? The last season of the Indian Premier League (IPL) was watched by an astounding 462 million viewers. I'm curious, how many of you are part of this statistic? Who are the die-hard cricket enthusiasts amongst us eagerly counting down to the first match? This staggering viewership number not only reflects our deep-seated passion for cricket as a nation but also paints an impressive image of the power of televised sports events. In today's digital era, sports broadcasting has taken a front seat, proving to be a significant contributor to the wider entertainment industry. Now, what can we do to leverage this opportunity, especially those in the marketing and advertising fields? Firstly, be cricket ready! Tailor your campaigns to coincide with key matches or popular teams. Secondly, ride on the wave of digital viewership growth. Explore partnerships with live-streaming platforms for wider reach. And lastly, keep the buzz alive off-season with evergreen content engaged with IPL celebrations, team rivalries, or player achievements. To gain a deeper understanding of these staggering numbers, check out the article “Inside the Growing Popularity of IPL in India” on Business-Standard.com. (Link in comments) Remember, opportunities lie where passions converge. Let's hit this cricket season out #IPL #CricketEnthusiasts #SportsBroadcasting #DigitalEra #Marketing #Advertising #LiveStreaming #IPLCelebrations #TeamRivalries #PlayerAchievements

It's better to open with #MoeenAli and have either #DarylMitchell or #MitchellSantner playing. Give Moeen Ali the best of batting conditions and let him play his natural game. #RachinRavindra, unfortunately, hasn't done justice to his talent. So, it's time he makes way. #MSDhoni is showing that he can do some damage facing 10 to 12 to 15 balls, which is great! But does he have the fitness required today to bat for more than 25 deliveries, smashing it around, as well as, running hard between the wickets? If #SameerRizvi plays, when do you use him? He can take the attack to the opposition. Just that he isn't experienced enough. But yes, he has the X-factor with bat in hand. His usage is most important. Otherwise, playing him doesn't make much sense. Last but not the least, can #RavindraJadeja and Santner not play together? Well, why not? Only because they both are left-arm orthodox spinners, that's why they can't? Now neither is a part-timer. Neither is even average with the ball, let alone below average! In fact, their styles are not similar. If the then best #Test team played both #Warne and #MacGill together and allowed them to bowl frontline leg-spin in tandem, what's wrong here? In any case, the Chennai Super Kings Cricket Limited get two gun fielders, don't they? The plan and the combinations have to be right. Execution is to be done on the spot, but the pre-match work should be spot on with so much quality on offer. #TATAIPL #WhistlePodu https://lnkd.in/d_9Nzr5H https://lnkd.in/dMTkPJwG FanCode Disney Star Viacom18 Sports Cricbuzz.com Republic World Hindustan Times Firstpost

IPL 2024 is under its way and cricket fans across the nation are glued to it in some or the other way. Here are few interesting facts and numbers that make IPL one of the top most valued sporting leagues of the world. ➡️In December 2023, the IPL achieved a valuation of $10.7 billion, becoming a decacorn and registering a 75% growth in dollar terms since 2020 when it was valued at $6.2 billion and 433% since 2008. ➡️In 2023, the league sold its media rights for the next 4 Seasons for $6.4 billion to Viacom18 and Star Sports, that means each IPL match was valued at $13.4 million. ➡️According to BARC data, Disney Star has registered a cumulative reach of 44.8 crore viewers for the first 22 days (26 matches) of IPL 2024, accumulating 18,800 crore minutes of total watch-time on TV. Representing 8% growth in cumulative reach for live broadcasts compared to the previous season. ➡️TV commercials rates during IPL 2023 were Rs 13.7 lakh per 10-second spot for SD channels and Rs 6.4 lakh per 10-second spot for HD channels. (In India, SD channel viewers are higher in number as compared to HD) ➡️Winning team and runner-up gets a prize money of ONLY Rs 20 crore and Rs 13 crore respectively. (in IPL 2024, Mitchell Starc was sold for a whopping 24.5 Crore to Kolkata Knight Riders 😂) ➡️It's no surprise that its social media presence reflects its immense popularity, boasting whopping 24m on Facebook and 8.7m & 10.2m followers on X and Instagram respectively. (To my surprise over 25k on LinkedIn) With its soaring valuation, groundbreaking media deals and immense viewer engagement, IPL exemplifies the epitome of success in the world of sports finance. Let me know more interesting facts in the comments below. #IPL #SportsFinance #SportsBiz

Ever imagined seeing Yuvraj Singh as an old man playing cricket? Well, that's exactly what happened in his latest ad! 😮🏏 In a brilliant and unexpected twist, Yuvraj Singh, one of India’s greatest all-rounders, donned the disguise of an elderly man and hit the cricket pitch. The reactions? Pure gold! People were absolutely baffled by the mystery man’s cricketing prowess. Here's a quick breakdown: ➡️ The Setup: Yuvraj, in full makeup as an old man, takes to the cricket field. ➡️The Action: After a slow start, he starts hitting boundaries, leaving everyone in shock. ➡️The Reveal: Yuvraj dramatically removes his makeup, revealing his true identity and leaving the crowd in awe. This prank was part of a promotional campaign for Batery.ai, and it brilliantly showcased Yuvraj's playful side and cricketing skills, even in disguise. What do you think about this unique ad? Drop your thoughts in the comments below! 👇 . Follow #mojowrites for more updates. . #ads #branding #advertising . LinkedIn News LinkedIn Sportskeeda

6 learnings for all the brands out there. 1. Know Your Audience: JSW Paints understood that cricket is super popular in India. So, they decided to talk about cricket in their ads because they knew it would get people interested. 2. Tell a Good Story: They didn't just talk about paint; they talked about the fun and togetherness of cricket, making people feel good when they hear their ads. 3. Make It Catchy: They made a catchy song (or anthem) to go along with their ads. Music makes things more fun and helps people remember. 4. Team Up with Big Names: JSW Paints joined forces with famous cricket teams like Kolkata Knight Riders and Chennai Super Kings. Being associated with big names makes people trust them more. 5. Use the Internet: They focused on the internet for their ads because that's where most people are these days. So, they knew their ads would reach more people that way. 6. Show Off Your Product: JSW Paints showed how their paints can make any place look better with lots of colors. It's like saying, "Hey, our paints can make your home or office look awesome!" So, next time, don't just watch the flashy ads from brands. Take a moment to see the genius behind them.

Indian Premier League & Brands Amidst the competition on the cricket field during the IPL, there's also clash between 175 brands associated through sponsorship. Dream11, Tata, Jio lead in brand recall during IPL.the dominance of consumer brands in capturing viewers' attention during IPL, with Dream 11 at 38%, TATA at 32% and Jio at 27% brand recalls respectively. Mobile screen viewers exhibit better brand recall compared to those watching in large screens, hinting towards change in media consumption habits. Brands associated with teens sees 70% more positive outcomes with their association with IPL. The marquee event is nearing to its final game, the official broadcaster Disney Star has already reached a whopping 51 core viewers for the first 51 matches which is a 5 % increase viewership compared to previous highest in 2019. IPL 2023 edition has also recorded a surge of 18% on match ratings - TVR for the first 51 matches. #ipl #cricket #bcci #Disneystar #star #entertainment #saksham #sakshamupskills #sakshamtrains #upskill #education #knowledge #business #games #indiansport #indianpremierleague #matchratings #TVR #viewership #consumptionhabits #Dream11 #TATA #JIO #sponsorship #marketing #brandmarketing