Dominic Hiatt’s Post

📰💰 Navigating the Paywall Dilemma in Newspaper Publishing: Striking the Balance for Sustainable Monetization 🤔🔒 In the ever-evolving landscape of digital journalism, the implementation of paywalls stands as both a strategic imperative and a potential stumbling block. While they offer a direct revenue stream, the challenge lies in user retention as readers grapple with the shift from free access to gated content. 🔄💻 💡 How can publishers maintain a delicate equilibrium between monetization and user satisfaction? Enter offerwalls – a compelling alternative monetization strategy. 🌐✨ By seamlessly integrating non-intrusive offers within the reading experience, publishers can unlock revenue streams without compromising user engagement. 📊 The paywall predicament underscores the need for innovative approaches. Offerwalls, by providing users with value-added content and promotions, foster a win-win scenario. 🌐💼 Publishers can monetize effectively, while readers enjoy a personalized, ad-lite experience. Let's engage in a dialogue about the future of digital journalism monetization. 🗣️💻 Striking the right balance ensures a sustainable ecosystem where quality journalism thrives. 📈🌐 #DigitalPublishing #MonetizationStrategies #Offerwalls #UserRetention #MediaIndustryInsights #smatched🚀

📰 Last week, The Atlantic made headlines for achieving profitability and surpassing 1M subscribers, charting an optimistic course for the future of the digital publishing industry. So, what’s working? As Nicholas Thompson said himself, they “make something worth buying.” According to recent research conducted in partnership with Toolkits, digital publication subscribers are increasingly willing to pay for quality content, with some consumers now recognizing paywalled content as both higher quality and more trustworthy. Meaning, for publishers and content marketers, this highly engaged audience of paying subscribers may only continue to grow in value–and investing in creating quality content is a key to success. Flip through for the top takeaways from our latest pulse-check on subscription-holders, or visit https://lnkd.in/eaczF7pj to download the full report. Interested in the future of the subscription economy? Reach out to inquiry@nrgmr.com for more information. #subscriptioneconomy #digitalpublications #publishing #subscriptions

📢 Small local media companies can survive in today's changing landscape. But how? ❓ The local news crisis in the US is deepening as many publishers are still struggling to find a model for local news in the digital era, according to an article by Press Gazette. But there are good examples. ⬇ Some local publishers realized that their beaten track, be it a print-only publication or print plus a simple webpage, was a one-way street to failure. Therefore, they were not afraid to keep up with the times. 👍 They opted for a change and found success through digital subscriptions. 💡 Follow in their footsteps and introduce a professional multi-channel publishing system that offers everything you need. #newspaper #newspapers #localmedia #localcommunity #local #publishing #publishers #goodnews #icms https://lnkd.in/g22rpndi

My monthly pieces for Editor & Publisher (E&P) Magazine tend towards rants -- mostly because I think #PublicMedia need to move with greater urgency to address our glaring audience, distribution and financial issues. This month, though, I wanted to write about something hopeful -- and creative: A tech-driven content-sharing collaboration in California, led by KQED (with the intellectual heft of my old Passport colleague Tim Olson. OPB's newly retired CEO, Steve Bass, wrote eloquently recently about how we need to get back to our roots in LOCAL content (versus simply being the pass-through distributor for PBS and NPR). The challenge, of course, is that local content is expensive. The KQED/DML project can be part of a metro- or region-wide solution to that challenge. I'd encourage you to check it out. (But don't worry that I'm going soft: I'll be back next month with another rant about how most in public-media missed the most-impactful conference of the year.) https://lnkd.in/eaM2C9uK

More than 8 in 10 Americans read print or digitally accessed newspaper content every month (84%). And these audiences are consuming trusted news content from publishers across multiple platforms–in fact, 63% of readers access local news through both print AND digital newspaper platforms. This stresses not only the continued importance of the print medium to reach engaged consumers, but also the importance of an aligned, cross-platform print and digital strategy to reach these publisher audiences in the most effective way. #publisheradvantage #publishing #newspaper #digital #crossmedia #subscriber #effectiveness #socalnewsgroup

WAN-IFRA has released a report spotlighting news publishers from eight countries across four continents. Whether you're a regional or national publisher or have global reach, there are bound to be some key takeaways you can learn from and adapt. Check out the report for some best-practice case studies! #publishing #news #bestpractices #adaptability

What do you think? Am I oversimplifying the complexities of modern media with utopian thinking or is the skyscraper approach a valid strategy for mid-sized publishers in 2024? #media #publishing #growthmindset

In our final Media Bulletin of 2023, we look back at a year of dizzying change that is set to continue into 2024. As much as the year was a "maelstrom of change" to quote Lucy Kueng (Küng), we agree with her that publishers who have a clear strategy focused on enriching the lives of their audiences have never had more opportunity. However, for publishers who have focused on the volume end of the volume-value continuum, it is time to rethink their strategies. That and more on how to manage through this time of rapid change. #mediamanagement #publishing

In a rapidly changing world, it’s important to think strategically about your audiences and what you offer them. We ask FT Strategies’ Joanna Levesque for her thoughts on the challenges and opportunities facing publishers. #newsmedia #publishing #digitaltransformation

With recent rapid news developments, there's a unique chance for News Radio to shine! Providing timely updates and engaging content is key in this era of instant information. #RadioUpdates #NewsRadio #MediaInsights