Don “eCommerce” Brett’s Post

I'll be at 👉 (https://lnkd.in/geS8v3aq) the NielsenIQ C360 conference in Phoenix - May 13-16 as The CPG Guys. Will you be there as a senior leader to discuss today's important #cpgindustry topics? 1.) Total store optimization in a post pandemic world? 2.) What does today's truly #omnichannel shopper journey look like? Have #retailmedia networks changed full funnel #omnichannelmarketing? 3.) Of course, all about #artificalintelligence 4.) #innovation - most large brands temporarily slowed it down over the pandemic - now its back to the mayhem. Shelf space is not unlimited - who wins, who loses and who doesn't belong on the shelf in the first place. Watch Liz Buchanan (NA, president), Jamie Clarke (NA retail), Andrew Criezis (President, #ecommerce) and so much more.

Calling all DTC brands and retailers! With Back to School underway and Q4 around the corner, tune in below to our Retail Media webinar that I hosted and learn how you can set up a new profit center 🚀 in time for the holidays. #postpurchasemonetization #nonendemicadvertising #Fluent #adflow

eCommerce & Omnichannel: C-Suite KPI Playbook 📓 Stellar view of a comprehensive list of C-Suite KPI’s (key performance indicators). Key Themes: (3) 🏆 Key Performance Indicators (KPIs) serve as precise and measurable metrics utilized by senior executives to assess their company's performance. 🏆 There is an old-saying, “What gets measured, gets done.” 🏆 KPI’s and measurement are great for providing teams with both, Focus & Feedback. Overview: (6) 1. CEO KPI’s 2. CFO KPI’s 3. COO KPI’s 4. CRO KPI’s 5. CHRO KPI’s 6. CMO KPI’s Source: Oana Labes, MBA, CPA Stay in touch with our newsletter: https://lnkd.in/eMx4Zh2k Ways to reach us: Pattern® The CPG View The Retail eCommerce Club #ecommerce #digital #omnichannel #strategy #cmo #cdo #ceo #cro #leadership #retailecommerceclub #cpg #privateequity #playtowin

🚨 CAGNY 2024: FSV take-aways 🚨 As every year, the Five Seasons Ventures’ team tracked down the presentations at the Consumer Analyst Group of New York (CAGNY), to get a front-row seat on Big Food’s stance towards trends, challenges, and strategies for the year ahead. A snapshot of our takeaways from CAGNY 2024: 1. The Weight of Weight Loss Trends — Big Food’s binary response to GLP-1 💉 2. Omnichannel, Omni occasion — Capturing more value from the same Consumer 🛍️ 3. Resilient categories — The ‘can control’ answer to industry headwinds? 🍫 4. Doubling down on the winners –Bets on Big Brands & Bolt-ons 🥇 Read our entire analysis here 👉🏻 https://lnkd.in/evZhmYuT

Going omnichannel is tough! We hear about the operational complexities from our CPG brand founders - from managing and forecasting inventory to scaling the operations organization and funding growth. Excited for next week's virtual session on "Unlocking Omnichannel Success: Financing, Forecasting, Operations" featuring Christopher Dittmer, Settle's Head of Sales, and Achal Patel, co-founder and CEO of Cabinet Health, in collaboration with ShipBob. Don't miss out on the opportunity to sign up and gain valuable insights into tips and best practices from industry experts! Registration link in comments! #cpg #omnichannel #operations #inventory #inventoryforecasting

Is NielsenIQ the partner of choice for full #omnichannel retail measurement in North America? The CPG Guys will be at the annual C360 in Phoenix to bring you back that answer. Here’s what you can expect : 1. An analysis of all keynotes 2. All showcases and how they drive to the mission of full measurement 3. A post event summary with Liz Buchanan - president, NA on this mission. Calling all my fellow ‘brand sales’ leaders - in these incredibly business challenged times are you using your measurement solution providers offerings to the fullest? Are you tapping on the resources that exist? Are you delivering for the #omnichannelconsumer through the optimized #shopperjourney? I’ll be taking this head on…be ready💪💪

What does it take to win in #CPG? Circana’s CPG Growth Leaders report measures the omnichannel performance of more than 600 consumer packaged goods companies with sales greater than $100 million. 🚀 Get a copy of the 2023 U.S. CPG Growth Leaders report here 👉https://lnkd.in/g4BBBMfE

What does it take to win in #CPG? Circana’s CPG Growth Leaders report measures the omnichannel performance of more than 600 consumer packaged goods companies with sales greater than $100 million. 🚀 Get a copy of the 2023 U.S. CPG Growth Leaders report here 👉https://lnkd.in/ghm5GRcu

What does it take to disrupt an industry dominated by century-old giants? In this episode, Marcelo Kertesz of MANSCAPED reveals how they used direct-to-consumer strategies and performance marketing to compete with established brands. He discusses the strengths of D2C and the challenges of scaling into omnichannel and retail. Marcelo shares some of his strategies, from leveraging digital tools to the power of humor, to shake up the market. Listen to the full episode. Click on the link in the comments below! #influencermarketing #DTCmarketing #ecommerce #growth #advertising

Have you downloaded your free copy of Circana’s annual CPG Growth Leaders report? Now in its 12th year, Circana’s Growth Leaders report measures the omnichannel performance of 600+ CPG companies with over $100+ million in sales. Discover more about the top-performing companies of 2023 and what's behind their exceptional success.