Double Forte’s Post

As we round out the year, let's reflect back on some of the biggest PR failures of 2023, and focus on the lessons learned. 1. Know your audience 2. Have an awareness of what's going on in your field nationally, regionally and locally. Timing is everything. 3. Be careful of 'insider' jokes or language. It may be misunderstood or simply just be viewed as 'elitist'. #Simplicity, #clarity and #empathy is always the best way to go, in my humble opinion. #prstrategy #pio

🚫 Dispelling a Myth : Public Relations and Social Relations are not the same. The difference? Social relations are personal interactions, while PR operates strategically to shape perceptions and maintain positive relationships in a professional context. 📑 In Public Relations, we don't sell and buy; we gain trust and create mutually beneficial relationships between organizations and the public. 🤝🏻 Public Relations isn't just about spin; it's about building genuine connections. 🌟 #PRmyths #TrustBuilding #RelationshipsMatter #PublicRelations

Political public relations is all about shaping and managing the public image of political figures, parties, or policies. It involves strategic communication to influence public perception, build support, and handle crises. Key aspects include: 1. Media Relations: Crafting press releases, organizing press conferences, and managing media inquiries to control the narrative and ensure positive coverage. 2. Message Development: Creating clear, compelling messages that resonate with target audiences and align with campaign goals. 3. Crisis Management: Handling negative publicity, scandals, or controversies with effective communication strategies to mitigate damage and restore trust. 4. Social Media Strategy: Leveraging platforms like Twitter, Facebook, and Instagram to engage with voters, share messages, and respond to feedback in real-time. 5. Speechwriting and Public Speaking: Developing speeches and talking points that effectively convey the candidate’s or party’s positions and values. 6. Event Planning: Organizing rallies, debates, and public appearances to generate enthusiasm, mobilize supporters, and enhance visibility. 7. Polling and Research: Conducting surveys and analyzing data to understand public opinion, gauge campaign effectiveness, and tailor messaging. 8. Grassroots Engagement: Mobilizing volunteers, organizing community events, and fostering direct interactions with voters to build grassroots support. As Political PR professionals work to ensure that our clients are perceived positively and effectively communicate their goals and values to the public. #PoliticalPR #KlareloCommunications #DevelopmentCommunication #Publicity

A celebrity or brand public relations crisis hits almost every week, and depending on the steps taken, the crisis can quickly go away or become an even bigger issue. Should the celebrity or brand in question make a public statement (see Lizzo's statement on the sexual harassment lawsuit against her) or stay silent on the issue entirely (see Justin Timberlake's silence since the release of Britney Spears' memoir). In general, what is the best course of action when a crisis strikes? Read my latest blog post for Double Forte to learn the four dos and don’ts to always be aware of. #crisis #crisiscommunications #crisismanagement

How do you explain Public Relations to any random XYZ relative, who doesn't "understand" anything but pretends that they are getting it and have keen interest in knowing more about it. Eventually, I end up working in the media. 🙂 🙂 🙂 #publicrelations #randomthoughts #fridayfeeling #pragency #womeninbusiness #publicrelationsagency

It can happen to the best of us — and we can be caught off guard by it. Daisy Consulting Group walks the reader through how to navigate in a public relations crisis in their latest blog post. Give it a read here 👇 #PublicRelations #SocialMedia #CrisisManagement

Even if these fallacies may have altered your impressions of public relations, it is still a valuable tool for any business, particularly those with high aspirations. Together, we can dispel these beliefs and help you choose the PR strategy that will best serve your company.

In public relations, we are strategic communicators and that is because we need to know what to do, need to know why we do it and we need to know how to evaluate the effectiveness of the chosen approach.

In the evolving public relations industry, trends are quick to come and go. Check out these “ins” and “outs” for 2024, and let us know your own below. #InsAndOuts #PRTrends #PublicRelations #plankcenterPR #2024InsAndOuts

Public relations is not about publicity, press agentry, promotion, or a bag of tricks, but a continuing process of social integration." — Edward L. Bernays In today's fast-paced, interconnected world, the essence of effective public relations has never been more profound. It's not merely about generating buzz or promotional tactics. It's about something much deeper: fostering authentic relationships, trust, and genuine understanding. Whether you're leading a business, driving a nonprofit mission, or pursuing excellence in any field, remember this: Public relations is a continuous journey of integration and engagement. It's about more than just transactions; it's about transformation. It's about making a positive impact on society and creating lasting connections that benefit all parties involved. Public relations can be redefined as a powerful tool for social integration, fostering relationships that can withstand the test of time and positively impact the communities #PublicRelations #MorningThoughts #RelationshipBuilding #LinkedInThoughts