Dr. Oetker’s Post

By being part of this industry now for almost a decade (!), I've experienced first-hand its magic, versatility and the opportunities it provides. That's not necessarily seen by everyone. We’ve announced our third installment of the Behind the Label report, “Redefining What it Means to Work in the Alcoholic Beverage Industry.” This year's report highlights the fact that many people see the alcoholic beverage industry as a great place to work, but in order to attract the best and most diverse talent, it's important that we prioritize fostering a sense of belonging. Through our research, the report found three categories of misperception in the industry which include - who works in the industry, the types of jobs available, and the opportunities to advance and grow. The good news is, as an industry that is built around social occasions, we have what it takes to tackle these misperceptions. It's important that we continue to foster environments that are inclusive, while communicating and educating about the impressive career paths possible within the industry. To read the report and learn more about The HEINEKEN Company USA’S Behind the Label initiative, visit www.heinekenusa.com Thomas Palladino Halley Barnes Connie Kim Maggie Timoney Segolene Prot Tanisha Udoyen

One Year at AB InBev: A Journey Brewed to Perfection As I reflect on my first year at AB InBev, I’m struck by the depth of experiences, challenges, and successes that have shaped this journey. Much like crafting a fine beer, this year has been a harmonious blend of complexity, innovation, and fulfilment. Key Lessons on Tap: 1. Harvest Opportunities: Just as a brewer selects the finest hops, it’s crucial to identify and seize the opportunities that will elevate your work. 2. Innovation is Brewing: Never settle for the ordinary. Keep pushing the boundaries to create something unique. 3. Malt-ivate Your Work: Infuse passion into every task, and watch as your efforts transform into extraordinary results. 4. Stand Out Like a Stout: Be bold in your endeavours and strive to make a lasting impact, much like a memorable brew. 5. Stay True to Your Craft: Consistency and authenticity in your work are as vital as they are in crafting a great beer. As I celebrate this journey, I’ve learned to savor each moment, appreciating the process as much as the outcomes. I’m excited for what lies ahead and a future with more cheers! #BrewedToPerfection #CheersToGrowth

Ok, now this is a cool memory. In the summer of 2019, right as NÜTRL Vodka was tearing up summer yet again, my small team and I worked with the fine folks at BDC to crystallize all of what we were doing in a statement. I had written a PILE of these for clients before…but hadn’t taken the time to write one for the juggernaut at my feet. We were a cool little private company taking on the world, and we wanted to make sure our plans were solid and path was clear. Here it is…I think it stands. I think it explains our success, our ethos, and what made us unique. Check it out: We are ABLE challengers who want to change the face of how beverage alcohol is made, marketed and sold. We believe that people want to discover better products at all times…that they are curious and always seeking better We believe that customers want brands more than they want products We believe that creating and perpetuating momentum makes good things happen We believe that our people and our brands can make better tasting, better looking and more interesting consumer brands than any other. We believe that hiring good and motivated people is important….but trusting and equipping them makes them better and more effective. We believe in the power and value of good, real brand stories. We believe in being invitational…in actively pursuing new relationships with consumers and customers as well as always nurturing our existing ones. We believe in being inspirational…in always doing cool and fun stuff that turns peoples’ heads. We believe in involvement….because when everyone is involved, everyone cares. Anheuser-Busch AB InBev

I am both humbled and grateful for the chance to take part in this year's Behind The Label Initiative. As a Latina woman working in the alcoholic beverage industry, it is an honor to share my story with others and become a part of such an amazing green family. This has been an inspiring experience and I look forward to seeing how we continue to grow our diverse talent pool. 💚🍻 The alcoholic beverage industry is ripe with opportunities to pursue a successful and meaningful career. This is why, with our third installment of The HEINEKEN Company Company USA’s Behind the Label: “Redefining What it Means to Work in the Alcoholic Beverage Industry,” we’re spotlighting the diverse talent and career opportunities within our industry. Through our research, we found that most people find our industry appealing and forward-thinking, but we uncovered some misconceptions about the types of roles that are needed and the opportunities for career growth. Roles within the alcoholic beverage industry span beyond on-premise roles and product development -and is not bound by gender, race or area of expertise. You can find the full 2023 report below (I'm on page 12 🤗) or check out the link to this year's and previous years' reports! https://lnkd.in/eskYcQuF #workinginbeerindustry #greenfamilia

The old 𝗘𝗻𝗴𝗲𝗹 𝗰𝘂𝗿𝘃𝗲 post is one of my most popular perspectives. Used by the right person, the curve carries profound insights into corporate strategy for food and beverage companies. I thus created this 𝗤𝘂𝗶𝗰𝗸 𝗥𝗲𝗮𝗱 out of the original materials. Read and reflect. —  —  — [2024-03-05] #fmcg #strategy #marketing #ceo #management

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: $64,000 - $76,000 COMPANY: Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: Responsible for increasing AB Volume for select brands through managing communication and relationships with an assigned retailer base, AB wholesaler and AB Field team. Achieve sales targets, through incremental volume, distribution, displays and tap gains for priority High End and Beyond Beer brands. JOB RESPONSIBILITIES: Provide enhanced focus on Premium Portfolio in key battleground markets (Destination/Resort, Urban, Accelerator) in close partnership with local wholesalers and in coordination with High End / Beyond Beer and Trade Marketing teams Activities include event and promo planning and execution, distribution, and sell-in of trade solutions and sampling activations Responsible for weekly performance reviews and participation in wholesaler WPPMs Scope includes High End and Beyond Beer Megabrands (Kona, Cutwater, Stella, NÜTRL) and locally-relevant bets (Hoop Tea, Estrella, Cantaritos) KPIs: Premium Volume, Distribution (inc. Taps), EDGE JOB QUALIFICATIONS: Bachelor’s degree required Self-motivated, goal-oriented individual Time management skills with the ability to prioritize and work in a fast-paced environment Influencing and negotiating skills Demonstrated ability to interact effectively and professionally at all levels of the organization Excelle

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: $64,000 - $76,000 COMPANY: Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: Responsible for increasing AB Volume for select brands through managing communication and relationships with an assigned retailer base, AB wholesaler and AB Field team. Achieve sales targets, through incremental volume, distribution, displays and tap gains for priority High End and Beyond Beer brands. JOB RESPONSIBILITIES: Provide enhanced focus on Premium Portfolio in key battleground markets (Destination/Resort, Urban, Accelerator) in close partnership with local wholesalers and in coordination with High End / Beyond Beer and Trade Marketing teams Activities include event and promo planning and execution, distribution, and sell-in of trade solutions and sampling activations Responsible for weekly performance reviews and participation in wholesaler WPPMs Scope includes High End and Beyond Beer Megabrands (Kona, Cutwater, Stella, NÜTRL) and locally-relevant bets (Hoop Tea, Estrella, Cantaritos) KPIs: Premium Volume, Distribution (inc. Taps), EDGE JOB QUALIFICATIONS: Bachelor’s degree required Self-motivated, goal-oriented individual Time management skills with the ability to prioritize and work in a fast-paced environment Influencing and negotiating skills Demonstrated ability to interact effectively and professionally at all levels of the organization Excelle

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: $64,000 - $76,000 COMPANY: Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: Responsible for increasing AB Volume for select brands through managing communication and relationships with an assigned retailer base, AB wholesaler and AB Field team. Achieve sales targets, through incremental volume, distribution, displays and tap gains for priority High End and Beyond Beer brands. JOB RESPONSIBILITIES: Provide enhanced focus on Premium Portfolio in key battleground markets (Destination/Resort, Urban, Accelerator) in close partnership with local wholesalers and in coordination with High End / Beyond Beer and Trade Marketing teams Activities include event and promo planning and execution, distribution, and sell-in of trade solutions and sampling activations Responsible for weekly performance reviews and participation in wholesaler WPPMs Scope includes High End and Beyond Beer Megabrands (Kona, Cutwater, Stella, NÜTRL) and locally-relevant bets (Hoop Tea, Estrella, Cantaritos) KPIs: Premium Volume, Distribution (inc. Taps), EDGE JOB QUALIFICATIONS: Bachelor’s degree required Self-motivated, goal-oriented individual Time management skills with the ability to prioritize and work in a fast-paced environment Influencing and negotiating skills Demonstrated ability to interact effectively and professionally at all levels of the organization Excellent rel

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: $64,000 - $76,000 COMPANY: Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: Responsible for increasing AB Volume for select brands through managing communication and relationships with an assigned retailer base, AB wholesaler and AB Field team. Achieve sales targets, through incremental volume, distribution, displays and tap gains for priority High End and Beyond Beer brands. JOB RESPONSIBILITIES: Provide enhanced focus on Premium Portfolio in key battleground markets (Destination/Resort, Urban, Accelerator) in close partnership with local wholesalers and in coordination with High End / Beyond Beer and Trade Marketing teams Activities include event and promo planning and execution, distribution, and sell-in of trade solutions and sampling activations Responsible for weekly performance reviews and participation in wholesaler WPPMs Scope includes High End and Beyond Beer Megabrands (Kona, Cutwater, Stella, NÜTRL) and locally-relevant bets (Hoop Tea, Estrella, Cantaritos) KPIs: Premium Volume, Distribution (inc. Taps), EDGE JOB QUALIFICATIONS: Bachelor’s degree required Self-motivated, goal-oriented individual Time management skills with the ability to prioritize and work in a fast-paced environment Influencing and negotiating skills Demonstrated ability to interact effectively and professionally at all levels of the organization Excelle

Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? SALARY: $64,000 - $76,000 COMPANY: Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. But there’s so much more to us than our top-notch portfolio of beers, seltzers, and more. We are powered by a 19,000-strong team that shares our passion to create a future with more cheers. We look for people with talent, curiosity, and commitment and provide the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do? ROLE SUMMARY: Responsible for increasing AB Volume for select brands through managing communication and relationships with an assigned retailer base, AB wholesaler and AB Field team. Achieve sales targets, through incremental volume, distribution, displays and tap gains for priority High End and Beyond Beer brands. JOB RESPONSIBILITIES: Provide enhanced focus on Premium Portfolio in key battleground markets (Destination/Resort, Urban, Accelerator) in close partnership with local wholesalers and in coordination with High End / Beyond Beer and Trade Marketing teams Activities include event and promo planning and execution, distribution, and sell-in of trade solutions and sampling activations Responsible for weekly performance reviews and participation in wholesaler WPPMs Scope includes High End and Beyond Beer Megabrands (Kona, Cutwater, Stella, NÜTRL) and locally-relevant bets (Hoop Tea, Estrella, Cantaritos) KPIs: Premium Volume, Distribution (inc. Taps), EDGE JOB QUALIFICATIONS: Bachelor’s degree required Self-motivated, goal-oriented individual Time management skills with the ability to prioritize and work in a fast-paced environment Influencing and negotiating skills Demonstrated ability to interact effectively and professionally at all levels of the organization Excelle