Drapers’ Post

Very interesting case study from The Business of Fashion which reinforces the benefits of having a diversified distribution strategy that balances both wholesale and DTC. Each channel plays an important role in a brand’s success and, when used effectively, can work together to drive overall revenue and profitability. Malique Morris #fashion #wholesale #dtc #fashiontech https://lnkd.in/d3Fciri3

As an independent fashion brand, breaking into the #wholesale market can significantly boost your sales and broaden your reach. However, successfully selling your fashion line to #retail stores requires a strategic approach. Read full blog post for actionable tips! https://lnkd.in/gqCtwbYb

Despite the trouble facing Levi Strauss & Co.’s wholesale business, many #fashion brands are currently taking the opportunity to invest in #wholesale. For Nike, 2023 wholesale revenue before expenses was up 37% year-over-year, thanks to these expanded partnerships. True Religion, meanwhile, is planning to double its wholesale revenue this year. According to the wholesale platform JOOR, 75% of its surveyed brands saw their wholesale revenue grow in the last year, and 33% said they’re specifically moving from a #DTC focus to a blended or wholesale-first approach. In this piece by Danny Parisi, we speak to Monica Royer of Monica + Andy, Carina Donoso of WS Development, and Tom Groves of NuORDER by Lightspeed.

This Drapers Connects webinar will cover the key issues, real challenges and biggest opportunities facing fashion brands and retailers in wholesale this year. Register for free and join the conversation.

🤝 The risk shift in wholesale: from presale to stock orders. 📦 Dive into the challenges faced by brands as customers demand more stock replenishment over presales orders: https://okt.to/Pt36Dx #fashion #apparel #wholesale #retail #innovation

💡 Embracing change in wholesale fashion... Discover how brands like Création Gross are proactively managing inventory, anticipating market trends, and satisfying customer demands. #fashion #apparel #wholesale #retail #innovation

💡 Embracing change in wholesale fashion... Discover how brands like Création Gross are proactively managing inventory, anticipating market trends, and satisfying customer demands. #fashion #apparel #wholesale #retail #innovation

💡Embracing change in wholesale fashion is crucial to stay ahead of the competition. Brands like Création Gross are leading the way by proactively managing inventory, anticipating market trends, and satisfying customer demands. By embracing new technologies and innovative strategies, they can adapt to the ever-changing landscape of the fashion industry. It's inspiring to see how they stay ahead of the curve and set a high standard for others. #fashion #apparel #wholesale #retail #innovation

Brands are finding it essential to leverage a mix of all sales channels including DTC, wholesale, brick & mortar retail, and more. The Business of Fashion breaks down how brands are leveraging all channels: "The goal of balancing the wholesale and direct-to-consumer models is that sales should be growing concurrently in both." Read the full case study here: https://lnkd.in/e45BWJMT

The background article Wholesale and retail explained: Definitions, examples, and pricing strategies sheds light on the differences between retail and wholesale. Retailers are the businesses that sell fashion items directly to consumers, buying fashion items from wholesalers or directly from the manufacturer and selling them in physical or online stores, or a combination of both. #fashioneducation #wholesale #retail