Drayton’s Post

🎉 Guess who’s back!? Yes, John Lewis is reaffirming our commitment to you - our customers - on quality products, brilliant service and competitive prices with a refreshed brand promise to reflect how you shop today. Never Knowingly Undersold is coming back and being reimagined from Monday, 9 September 2024, giving customers the John Lewis assurance on quality, service and price, with a promise that matches prices in store and now online with 25 retailers including Amazon (on technology) and M&S. 🛍 The Never Knowingly Undersold brand promise was a hallmark of customer trust in John Lewis for nearly a century. It was paused two years ago after customers told us the price promise was too complicated and the exclusion of online retailers did not reflect how they were shopping. 🖱 Following a multi-million pound investment, an improved and simplified price promise we will use AI technology to check prices at 25 online and high street brands*. If the price is lower, they will then be matched by John Lewis. The move gives customers peace of mind that they're getting great value - with money back if they find it cheaper at one of those 25 brands within seven days. Read more here: bit.ly/NKU2024 #NeverKnowinglyUndersold *The brands being price matched are: AO.com; Amazon (on electricals – that is TV and audio, large electricals, small electricals, and consumer electronics like laptops, tablets, phones and smart devices); Apple; Argos; Asos; Boots; Currys; Dunelm; Dreams; The Entertainer; Fenwick; Flannels; Furniture Village; Harrods; Harvey Nichols; Heal’s; House of Fraser; Lakeland; M&S; Mama’s and Papa’s; Next; Richer Sounds; Selfridges; Smyths Toys and Space NK.

When John Lewis & Partners moved away from the 'never knowingly undersold' pledge in 2022, the reason reported via BBC News was that it was becoming less relevant in a world of online shopping. Now in Autumn 2024, with new MD Peter Ruis in place since January, it's returning (albeit for branded products only). Interestingly, he has stated that the promise was not fit for purpose at the time, with "staff relying on pencils, spreadsheets, and trips to other shops to keep track of rivals' prices." After some tech improvements, including AI, the pledge has become workable again. The pledge is what set John Lewis apart from its direct competitors in the past, so it was a shame when the pledge was ended. It just goes to show that even the most successful of promotions and products need constant tech investment to stay relevant. Well done John Lewis, it's a great pledge and it took guts to bring it back - so many leaders would have thought "we got rid of it, so we can't go back there" out of pride. #technology #innovation #future #BusinessStrategy #DigitalTransformation https://lnkd.in/dwSDUjKK

Exciting Insights from The New York Times Interview with Robert Sanders In a recent interview, Dr. Stamatopoulos highlighted a fascinating trend: when Electronic Shelf Labels (E.S.L.s) are implemented in stores, they not only reduce the average price per unit sold but also increase the overall quantity of items sold. This dynamic pricing strategy, especially as expiration dates approach, creates a win-win situation for both companies and consumers. ……..! At Wasteless AI , we are harnessing the power of smart dynamic pricing to tackle food waste and enhance profitability. By using advanced algorithms, we enable retailers to optimize pricing in real-time, ensuring that products nearing their expiration dates are sold quickly while maximizing revenue and reducing foodwaste and markdown costs This approach not only benefits the bottom line but also contributes to a more sustainable future by reducing waste. Together, we can transform the retail landscape and create efficient, eco-friendly shopping experiences! Oded Omer Tomas Pasqualini Yossi Regev

Big News Here:

Aldi is back with a bang! The retailer has launched a new advertising campaign called 'Can't Match This,' which highlights its unbeatable prices and mocks competitors' efforts to price match its products. The campaign aims to reinforce Aldi's position as the leader in low prices. Aldi's marketing director, Jemma Townsend, emphasised that competitors' limited price matching efforts cannot offer the comprehensive value of an Aldi-priced shop. Despite its strong reputation for low prices, Aldi's growth has slowed, with sales increasing by just 3.1% in the 12 weeks to 17 March, according to Kantar. However, Aldi plans to increase its investment this year, surpassing the £380m spent on price reductions in 2023, to reclaim market share and maintain its competitive edge. #Aldi #MarketingCampaign #UnbeatablePrices #CantMatchThis

It’s Here! Our Stock Up for Success Black Friday campaign is now LIVE! 🚨 Unlock exclusive deals from top NMBS suppliers and stock up on everything you need to get ready for the busy season ahead. Don’t wait—these offers won’t last long! #StockUpForSuccess #BlackFridayDeals #BlackFriday #NMBS #NMBSSpecialOffers #NMBSOffers #BuyingSociety #Construction #BuildingMaterials #ConstructionIndustry #Independents #BuildersMerchant #IndependentMerchants #StrengtheningIndependents

Great insights from Christine Russo, Kristi Argyilan, and Brian Gleason on the shift in retail media networks starting at the beginning and walking us through the evolution! Fascinating take from Kristi on the transformative 'light bulb' moment in retail media signaled by Amazon's ad revenue disclosure and the dimmer going up progressively since. Brian's insights on retail media tipping 35% overall spend, CMOs stating we see more here than anywhere else & Walmart CFO's comment on retail media profits exceeding goods sold is ground breaking. It truly heralds a new era! #RetailMedia #DigitalEvolution #Retail #GroceryRetail #FMCG #RetailInnovation #DataMonetization

🆕 This new ad from Aldi made me laugh this morning. They are absolutely doing the right thing by highlighting the significant savings customers can achieve with a full shop at Aldi compared to other supermarkets' limited price-match schemes. They'll need this message to resonate loud and clear with shoppers 🔊, particularly with Lidl's consistent gains in market share 📈. Asda will also be hoping their recent rebrand and improving premium tier private label offering help to halt their share decline. 😌 Shoppers are beginning to feel some relief as inflation slows and prices noticeably come down. This reduced price sensitivity, combined with the optimism of summer and major events like the Euros (which Lidl is sponsoring) and the Olympics, will likely motivate people to gather and celebrate. Consequently, there should be strong sales of premium tier private label products 🍱 and alcohol🍻 — a positive sign for Asda with their new Exceptional range and impressive in-store beer activations. 📉 Slowing inflation can be felt across all supermarkets, so Aldi needs to make sure they continue to press their historic advantage on pricing while dialing up product quality messaging to outmanoeuvre the competition. 📺 Do you think this ad will achieve that? Watch the ad here: 👇 https://lnkd.in/ek_gsDpS #Retail #Grocery #Supermarket #ShopperMarketing

Get your Jewelers Q4 Playbook now: https://lnkd.in/ePCyuuBp. Jewelers, as we enter Q4 in an election year, every strategic move counts. We’ve created the Jewelers Q4 Playbook to help you confidently navigate this pivotal season, with insights on boosting visibility and maximizing co-op dollars. Set your business up for a successful finish to the year. Visit the link above to download your playbook today. #JewelryMarketing #JewelryBusiness #SmartAgeSolutions

When you do extra to an ordinary it becomes extraordinary! This copy is the perfect example of this quote. This one liner actually explained the current scenario of the American president election. So, what is the reward do we get while writing the copy? High Brows, quirky smile and a sentence “DUDE! Have you read this!!! ”