Dreamdata’s Post

📢 Exciting News! We've just launched Dreamdata Analytics Script 2.0, the ultimate first-party tracking solution for data-driven B2B marketing teams. 🚀 Key benefits: - All-in-one tracking: Capture page views, form submissions, intent data, and more, all in a single, streamlined package. - Privacy-first approach: Put first-party data at the heart of your tracking, ensuring compliance and building trust with your audience. - Hybrid intent: Seamlessly integrate multiple intent sources (including 6sense and Clearbit) for a comprehensive view of your prospects. - Cookieless tracking: Maintain valuable account-level insights even when users decline cookies. - Future-proof flexibility: The script is designed to adapt and evolve, supporting new intent sources and tracking capabilities as they emerge. Why is this the best B2B tracking tool out there? Dreamdata Analytics Script 2.0 empowers you to track the complete B2B customer journey, from initial touchpoint to closed deal. With its advanced features and privacy-centric design, you can gain deeper insights into your audience, optimize your marketing efforts, and drive revenue growth. Dreamdata Analytics Script 2.0 is available to all new and existing Dreamdata customers already today.

We just launched Dreamdata Analytics 2.0 🎉 But what does this actually mean for B2B Marketers? Well, cookieless tracking is now a reality. 🙌 But don't worry—it's not fingerprinting! 🤓 Our new cookieless solution uses IP-to-company lookup to gather company-level data, without touching any personal info. This means you can capture all the crucial insights while staying privacy-friendly. We’ve made sure first-party data remains at the heart of your tracking strategy, keeping things both effective and compliant. The best part? The new script is live for all customers, fully supporting cookieless account tracking. Just log in and follow the setup steps—it’s that easy 🤓 The dark funnel is shrinking ⚫ Let’s go!!! #analytics #b2bmarketing #tracking #cookieless

Dreamdata Analytics 2.0 Has Landed 🚀 And yes - Cookieless has arrived. But don't get your knickers in a twist - it's not fingerprinting. Our Cookieless tracking solution utilizes an IP-to-Company lookup to gather company-level data, ensuring no personal information is collected. This script puts first-party data at the center of your tracking infrastructure, helping you capture essential data in a privacy-safe way. The new analytics script is now available for all customers, with full support for cookieless account tracking. Simply log in to your account and follow the setup process. The future is bright, and the dark funnel is shrinking 👋 #marketing #analytics #b2b

Do you know when customers are reaching out? 📞 Amongst clients I have worked with, call tracking is often a gap in the analytics journey. Much focus is placed on forms as a method of data capture, but inbound calls also present a great opportunity to connect customer details to their digital activity. 📈 Report on a key indicator of customer intent by tracking inbound calls as a conversion. 🖥 Use fixed and dynamic numbers to understand the role of your website, and other digital assets, in the lead up to a phone call. 🧠 Get a better understanding of your customers and how to improve their experience with your brand. Implementing a reliable tracking solution is key if you have public facing numbers on your website. Our call tracking partner Infinity has some great resources if you're not sure where to start.

You know all that first-party data you collect? Use it. I think sometimes, marketers underestimate how much data we actually have access to. We collect their emails through demo requests forms, Calendly links, lead magnets, newsletter signups. We have an idea of how they are feeling through their responses to feedback forms and surveys, or their interactions with the Sales or Customer Support teams. When you link your CRM to your web analytics tool, you can see when the leads come back to your website, what pages they viewed, what links they clicked. When they become customers, you know what they bought, when they bought, and how much they bought. If they are repeat customers, you know what the amount of time is between purchases. The amount of data we have at our fingertips, massive. So use it. Use it to segment your users. Use it to hyper-personalize your marketing campaigns. Use it to improve the customer experience. Use it to predict and anticipate user behaviours. Just [redacted] use it.

🚫𝗖𝗼𝗺𝗺𝗼𝗻 𝗠𝘆𝘁𝗵𝘀 𝗔𝗯𝗼𝘂𝘁 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗧𝗿𝗮𝗰𝗸𝗶𝗻𝗴 🚫 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 is essential, yet there are plenty of myths out there that can steer your strategy in the wrong direction. Here’s the reality behind some common misconceptions: 1️⃣ 𝗠𝘆𝘁𝗵: One tool covers all my tracking needs. Reality: No single tool provides a complete picture. Platforms like 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀, 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗣𝗶𝘅𝗲𝗹, and 𝗚𝗧𝗠 each bring unique insights, so combining them enhances accuracy. 2️⃣ 𝗠𝘆𝘁𝗵: Tracking guarantees 100% accurate data. Reality: Even with robust tracking, factors like ad blockers, cookie policies, and cross-device challenges can impact data accuracy. Regular audits help maintain data quality. 3️⃣ 𝗠𝘆𝘁𝗵: 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴 is only relevant for e-commerce. Reality: Every business with clear goals benefits from 𝗰𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝘁𝗿𝗮𝗰𝗸𝗶𝗻𝗴. Whether it’s sign-ups, video views, or lead generation, tracking optimizes every step of the customer journey. Understanding the truth behind these myths is key to building a smarter, more effective tracking strategy. 💡 #ConversionTracking #DataDrivenMarketing #TrackingMyths"

📈 Did you know you can measure marketing success without complex tools? For smaller eCommerce brands, starting with simple yet effective methods is key to measuring marketing success without overcomplicating the process. Begin with in-platform A/B testing, conversion lift studies, and geotests. These techniques provide clear incremental insights into what’s driving conversions without the need for complex tools or extensive data engineering. If you are making under $10m per year and are looking for straightforward measurement strategies tailored to your needs? 📈 Contact us for a demo to learn how Lifesight’s UMM can help your eCommerce brand grow efficiently. #ecommercegrowth #marketingsimplified #datadrivendecisions #Lifesight

Boost your online sales game with identified.ai! Tap into instant, actionable insights about your site visitors, enhancing how you connect with them. This innovative tool uncovers anonymous visitor identities and shares their contact details for tailored interactions. Leverage these insights to not just draw in leads, but to cultivate loyalty and ramp up sales. Transition to a strategy centered on data with identified.ai, turning every visitor into a potential conversion. #boostsales #onlinegrowth #customerengagement #leadgeneration #businessintelligence #targetedmarketing #datadriven #salesboost #marketingtools #ecommercestrategy #conversionboost #customerinsight #digitalmarketing #onlineconversion #dataanalytics #marketinginnovation #customerinteraction #salestechniques #customerdata #businessgrowth #ecommerceoptimization #personalizedmarketing #conversionopportunity #salesstrategies #onlinebusinesssuccess #marketingefficiency #engagementinnovation #businessadvancement #digitalengagement

🪪 How to Track the Digital Identity of Your Website Visitors More Accurately Digital Identity is one of the least understood areas in marketing, yet it profoundly impacts website personalization and the performance of automated triggers, such as cart or browse abandonment. In this article, we dive deep into how tracking systems create and maintain digital identity and how you can improve the quality of your website visitors' digital identities. By doing so, you can enhance website personalization, and send more automated email and SMS scenarios, which directly drives more revenue. #ecommerce #firstpartydata

Did you know that 89% of marketers see a positive ROI when they use personalization in their campaigns? Here are 5 ways to leverage data to personalize your messaging and improve the CX.