DRESSX’s Post

A Virtual Ring Try-On MVP was one of my last projects with the Snap team. I remember early discussions of the means to unlock the ring product category within the jewelry vertical when Lens Studio had already been offering templates for earrings, watches/bracelets, and necklaces. All were based on the well-performed ML tracking models trained and released by brilliant Computer Vision engineers from the AR Platform team with whom I had the privilege to closely collaborate for a couple of years. Previously, with Matan Zohar and Olga Olefirenko we had benchmarked body tracking and foot tracking ML models for Apparel and Footwear verticals, so we understood the tech requirements for a new category. At the time, real-time 3D ring try-on seemed unlikely, so a 2D post-capture experience was deemed more viable. Despite technical and product limitations, the creative community experimented with Hand Tracking solution to create AR experiences with 3D ring try-on mechanics. Although these lenses didn't meet internal release requirements, they indicated demand from both brand partners and AR creators for reliable tech solutions. When we were told that Cartier was interested in being the first luxury brand to try the new tech, things changed. With storyboards from our talented Creative team (Salomé Jestin, Alexandre Sanou, Sindy De La Cruz) and insights into Cartier's preferences for their Trinity Centennial campaign, the project gained momentum. Luckily, Itamar Berger, Gal Sasson, and Yifan Liu had an early dev build with the new tracking for us to test. It took over 20 AR builds and full-functioned POCs to deliver the right one, serving as an MVP for Cartier and a sort of MMP for us. Key focuses for me and my team included: - onboarding and guiding users through a new try-on flow  - solving ML imperfections with the right UI/UX approach - handling lost camera tracking,  - smoothly combine 3D showcase with try-on modes - achieving a perfect balance of ML/template settings to track the finger and place the 3D model correctly - experimenting with a 3D modeling strategy (shader-based vs ray tracing (Almog Mizrahi) vs gem rendering techniques) and its impact on lens tech performance metrics. After an MVP was ready and agreed upon, the internal AR production team shipped the project in less than a month. Credits go to Olga Olefirenko for 3D and try-on setup, Jorik Rosa for Studio Design, Konstantin Moldovan for Studio Dev, and Yifan Liu for ML/AR Eng part. Thanks, Ekaterina Simbereva for bringing the final version to the finish line. Congratulations to all on a job well done!

Versace is trying new digital fashion concepts with AR on Snapchat. This partnership introduces an exciting way to experience their new Mercury sneakers virtually. ▪ Versace and Snapchat have developed an AR lens to mark the release of the Mercury sneakers. ▪ This interactive filter allows users to virtually try on the sneakers in two different colors and view them in 3D. ▪ Additionally, you can dress up your Bitmoji with the Mercury sneakers along with 12 other Versace pieces. ▪ The sneakers are available for 350 tokens, with the entire collection ranging from 100 to 1,100 tokens in Snapchat's Token Shop. This strategy is a brilliant way to engage younger audiences and hype their physical collection. #Versace #DigitalFashion #AR #Snapchat #Virtual #Branding #Marketing #Fashion #Innovation #Web3 #Ecommerce #Metaverse

Watch the first episode of our video series for Meta’s latest campaign #LoveLocalPakistan.

Girls on Roblox like to change outfits daily, if not several times per day. Such is the huge choice of UGC that some have taken to sharing how to put together their fave outfits and are posting the codes and clips of each look on TikTok. Are they new ‘digital stylists’? They’re putting together looks in Roblox and amplifying them across other channels like TikTok. And some of them have large followings. Moreover, some are turning digital fashion into their main business. The next generation of superstar designers is already creating digital outfits, accessories, hairstyles and more, and some girls are even getting brand deals through it. The creator economy on Roblox is definitely thriving.

Unlock the Butterflies Lens on Snapchat (2024 Guide) In this blog post, we’ll let you know about “how to Unlock the Butterflies Lens on Snapchat.” #lens #butterflylens #snapchat #socialmedia #snapchatchallenge #snapchatfilter #butterflieslens #paperbutterflies #jppirie https://lnkd.in/dHAYFhRs

A Roblox survey in November ‘23 revealed that 40% of younger users find it easier to present their authentic selves via an avatar than IRL. Digital identity for young people is increasingly important. There’s a new Adidas store on Roblox with over 800 items with which to style your avatar. 👚Mango has a virtual store. 🧥Max Mara has an experience designed around their iconic Teddy coat. 👗Gucci has run fashion shows on Roblox and users can curate their own collection in Karlie Kloss’ Fashion Klossette. And this week you may have read how limited edition HAIR is hot right now with some digital styles selling for the equivalent of $25. Survey respondents said that digital self-expression helps boost confidence (24%) and 36% said their avatar felt "more me" than the version of themselves they post on social media in real life. So what does this mean for kids content creators? The desire for personalisation and agency gives credence to the idea that storytelling formats offering younger audiences the ability to shape narratives may appeal more than passive consumption. We’ve seen how avatar fashion and novelty skins are a popular way for kids to express their love for brands and characters. Even if a full gaming experience is out of reach, creating UGC accessories can be an effective way to activate in their favourite spaces. Creators of stories that address authentic identity and embracing our uniqueness are more likely to align with the values of young audiences. By being attuned to trends in digital self-expression, creators will be more able to reflect kids’ lives in content and more likely to capture their attention. #entertainmentindustry #gaming

Piper Sandler recently released their Taking Stock w/ Teens research for Spring 2024. The attached infographic provides a concise overview of the research. Over 6,000 US teenagers (median age 16) from 47 states were surveyed about a range of consumer behaviors including top social apps, apparel brands, tech usage and food among others. Below are some key takeaways to make note of. Nike remains the #1 apparel and footwear brand for all teens. TikTok is the top social media platform at 35% followed by Instagram (30%). Netflix leads YouTube/YouTube TV in daily video consumption (29% to 27%). 33% of teens currently own a VR device (up from 31% in Fall 2023). 34% of teens actively use/engage with Roblox (up from 31% in Fall 2023). #teens #genz #genalpha #nike #virtualreality #roblox #netflix #youtube #youtubetv #beauty #amazon #SHEIN #apple #iphone #chickfila Top shopping websites- Amazon (55%), SHEIN (12%) and Nike (6%).

"From Trend to Triumph: The TikTok Takeover! 🕺 When the fashion brand set out to capture the attention of Gen Z and Millennials 👗, they delved into the world of TikTok. Launching the "Style Shuffle Challenge," they invited users to showcase their unique style by incorporating the brand's products, - igniting creativity 💃, - boosting brand engagement 📈, - and turning followers into trendsetters on the platform 🌟. The outcome? A viral fashion frenzy! 💥 In just days, the Style Shuffle Challenge received 50,000 submissions, amassing over 10 million views and increasing website traffic by 60%. This innovative D2C marketing move not only drove sales but also positioned the brand as a leading force in fashion on TikTok! 🎶 #fashionista #TikTokchallenge #D2Cengagement"

AD campaign for a Gen Z fashion brand for the awareness stage of the marketing funnel let me know in the comment how you rate this creative for Target Audience: Gen Z and young Millennials who embrace self-expression, technology, and individuality in their fashion choices. They are comfortable pushing boundaries and experimenting with bold aesthetics. #digitalmarketing #advertisement #branddesigner #brandidentitydesigner #webdesigner #artdirection #graphicdesigner

💎 Why the 12th Tribe Mob Wife Era Email Grabbed Shoppers' Attention 💎 Barbie might have some competition after all! We’re welcoming back another bold aesthetic that has long pervaded fashion, culture, and cinema—the Mob Wife. And the clothing brand 12th Tribe has taken full advantage of this trend in its latest email campaign, confidently speaking to its mature, sophisticated audience who is ready to transition from the fleeting fancies of hot pink summer. Read our carousel below to find out how the company catered to this elegant niche, and be sure to let us know your favourite marketing strategy that incorporated the Mob Wife in the comments! #emailmarketing #ecommerce #sales #gotwritersblock