FIELD SALES PROFESSIONALS IN PHARMA COMPANIES
Field Sales professionals like Medical Representatives and Field Managers are very valuable employees for any Pharma company, as the Company’s growth and survival depends on the prescriptions they generate, with their sustained hard work, meeting doctors to persuade them to prescribe the company’s products and ensuring their availability at Retail Pharmacies and also for controlling the inventory at their stockists, who supply to Pharmacies
Medical Representatives and the Field Managers who join and work in a Pharma company, should have a thorough knowledge of the products they promote and need training, promotional inputs, strategies, guidance, support, encouragement, motivation & empowerment from those in HO, heading sales and marketing.
Directors/CEOs of the companies should ensure those responsible for generation of Sales, Cash inflow, Consistent growth of brands ie - Field Sales professionals, stay with the company, perform, progress and retire from their organisations.
Instead, simply pressurising the Field Sales personnel for increased sales and 100% target achievement and constantly harassing them without any sensitivity to their needs and problems will only result in increased attrition. Employees leave their Managers and not the organisations is true in most of the cases
Trained and experienced Medical Reps/ Field Managers & Product Managers, who are assets of any pharma company, leaving, if not checked, adversely affect the company’s Sales increase, & creates goods return, expiries of products, financial losses, survival and growth of the company
(‘inspiration’ for the above ‘post’ is my interest in Field personnel, IPM & the functioning of many struggling pharma companies in India)
Director in Value, Evidence & Outcomes; Mental Health First Aider
4moMatthew Burt