Duamentes’ Post

💡 𝐖𝐡𝐲 𝐔𝐧𝐝𝐞𝐫𝐩𝐫𝐢𝐜𝐢𝐧𝐠 𝐢𝐬 𝐘𝐨𝐮𝐫 𝐁𝐢𝐠𝐠𝐞𝐬𝐭 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐌𝐢𝐬𝐭𝐚𝐤𝐞 💡 Feeling like you need to slash prices to attract customers? 🤔 𝑺𝑻𝑶𝑷. 𝑹𝑰𝑮𝑯𝑻. 𝑻𝑯𝑬𝑹𝑬. 𝐔𝐧𝐝𝐞𝐫𝐩𝐫𝐢𝐜𝐢𝐧𝐠 could be the silent assassin of your business. It's tempting to think lower prices will bring in more customers, but guess what? It often does the OPPOSITE. 𝐓𝐡𝐞 𝐇𝐚𝐫𝐝 𝐓𝐫𝐮𝐭𝐡 Did you know that 60% of businesses that underprice their products actually see a 𝘥𝘦𝘤𝘭𝘪𝘯𝘦 in perceived value? 📉 Let that sink in. 𝐑𝐞𝐚𝐥-𝐖𝐨𝐫𝐥𝐝 𝐄𝐱𝐚𝐦𝐩𝐥𝐞𝐬 Look at Apple, Tesla, or Rolex. These brands have one thing in common: 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐩𝐫𝐢𝐜𝐢𝐧𝐠. They don't compete on price; they compete on 𝐯𝐚𝐥𝐮𝐞. 𝐓𝐡𝐞 𝐒𝐭𝐚𝐭𝐬 𝐃𝐨𝐧'𝐭 𝐋𝐢𝐞 60% of underpricing businesses see a decline in perceived value Premium-priced products often experience 30% 𝐡𝐢𝐠𝐡𝐞𝐫 customer retention 𝐓𝐢𝐦𝐞 𝐭𝐨 𝐑𝐞𝐚𝐬𝐬𝐞𝐬𝐬 Don't fall into the pricing trap. Take a step back and reassess your strategy. Focus on the value you bring, not just the price tag. 𝐑𝐞𝐚𝐝𝐲 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐚 𝐜𝐡𝐚𝐧𝐠𝐞? #TheCapitalistsCorner

How do we get our network to sell substance not price?   We hear this question all the time.   Automotive is part of the Juice DNA - from our early days working with Williams, through to our work with BMW Group (with a number of others along the way) - we've been effecting change in this space for over 20 years. Today, the Automotive industry is going through its biggest change, whether it's agency model or not; online sales vs retailer sales, electrification and the race to Net Zero, the shift is seismic. Add to that, the challenge of new market entrants, it's clear change is afoot.   One thing that hasn't changed is the need for information - serving up the right content at the right times is crucial for customers AND retailers. Cars are more and more sophisticated - tech reigns supreme for all new product launches.    But how many customers actually know how to use the features?  How many are shown the benefits? How many retailers get a chance to experience the tech themselves?   We all laud the Apple in-store experience and rightly so, zero pressure to purchase, 100% focus on showcasing product substance. The reason this works is that the Product team are super knowledgeable:   Knowledge empowers. It breeds confidence. The result = conversation around product features not just price. Bingo! The impact:  Fabulous customer experience. Now we're talking.   So, what have we learnt over the past 20 years?   People want to improve. They want to be the best version of themselves. They need the right tools to do so.   We just have to serve up the right content on the right platforms to enable them to be better. No more shonky infonets where you're lost before you begin. No more reliance on e-learning platforms that no-one ever re-visits beyond completing their 'click-click-click' course.   We've been serving up learning and behavioural programmes across automotive and hospitality for 20 years, and we've seen the impact on our clients bottom line.   So, Make it fun. Make it short - sharp - accessible. Always-on vs one time only.   By supporting and educating our teams, we can achieve better results.

It may not be surprising to consider the idea that when companies make it easier to access products or services, their sales increase. But adding some friction can do the same thing, writes Oliver Yonchev, co-founder of a branding company. When people buy an Apple product, for example, many  of them will keep the box. For some, it's because they believe it is high-quality packaging. A big part of what creates this impression is the friction experienced when opening it, which is down to some patented "air pockets". "When products are too easy to access, we deem them [to be] cheap", writes Yonchev. What makes something feel like it is good quality? What methods have you encountered? Share your input in the comments. https://lnkd.in/eQXcMdVT

It may not be surprising to consider the idea that when companies make it easier to access products or services, their sales increase. But adding some friction can do the same thing, writes Oliver Yonchev, co-founder of a branding company. When people buy an Apple product, for example, many  of them will keep the box. For some, it's because they believe it is high-quality packaging. A big part of what creates this impression is the friction experienced when opening it, which is down to some patented "air pockets". "When products are too easy to access, we deem them [to be] cheap", writes Yonchev. What makes something feel like it is good quality? What methods have you encountered? Share your input in the comments. https://lnkd.in/eQXcMdVT

At the heart of a value-based strategy lies the unwavering commitment to delivering tangible benefits that exceed customer expectations.

𝑪𝒐𝒔𝒕, 𝑷𝒓𝒊𝒄𝒆, 𝒂𝒏𝒅 𝑽𝒂𝒍𝒖𝒆: 𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅𝒊𝒏𝒈 𝒕𝒉𝒆 𝑫𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒄𝒆 : In business, we often hear about 𝒄𝒐𝒔𝒕, 𝒑𝒓𝒊𝒄𝒆, and 𝒗𝒂𝒍𝒖𝒆, but how do we truly differentiate between them? 𝑪𝒐𝒔𝒕 is what we incur to bring a product or service to life—raw materials, labor, logistics. 𝑷𝒓𝒊𝒄𝒆 is what the customer pays—reflecting not only the cost but also the margins, market position, and perceived worth. 𝑽𝒂𝒍𝒖𝒆 is what the customer gains from the purchase—it's the benefit, satisfaction, or problem-solving ability of the product. Example: Think of a high-end smartphone. The 𝒄𝒐𝒔𝒕 to manufacture might be $400, the 𝒑𝒓𝒊𝒄𝒆 is set at $1000, but the 𝒗𝒂𝒍𝒖𝒆 lies in its advanced features, ecosystem, and the prestige of owning the brand. The customer isn't just buying a phone—they’re buying convenience, status, and seamless integration with their lifestyle. It’s important to remember that 𝒗𝒂𝒍𝒖𝒆 doesn’t always align with the 𝒑𝒓𝒊𝒄𝒆. The key to successful relationships with customers lies in demonstrating and delivering 𝒗𝒂𝒍𝒖𝒆 that exceeds the 𝒑𝒓𝒊𝒄𝒆 they pay. 𝑽𝒂𝒍𝒖𝒆-𝒃𝒂𝒔𝒆𝒅 𝒑𝒓𝒊𝒄𝒊𝒏𝒈 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚 can technically be applied across any industry, but it’s most often used for products with strong brand image, uniqueness, high demand, and premium quality. When a customer’s willingness to pay is known, companies can leverage this information to set higher price points, ultimately maximizing their profits. The question we should always ask ourselves: "Are we creating 𝒗𝒂𝒍𝒖𝒆 beyond the price tag?" 💬 #Cost #Price #Value #BusinessGrowth #CustomerSatisfaction #SalesStrategy #ValueProposition #MarketingInsights #BusinessStrategy #CustomerFirst #Leadership 𝑫𝒊𝒔𝒄𝒍𝒂𝒊𝒎𝒆𝒓: 𝘐 𝘩𝘢𝘷𝘦 𝘵𝘳𝘪𝘦𝘥 𝘵𝘰 𝘦𝘯𝘴𝘶𝘳𝘦 𝘢𝘤𝘤𝘶𝘳𝘢𝘤𝘺 𝘣𝘶𝘵 𝘮𝘪𝘴𝘵𝘢𝘬𝘦𝘴 𝘮𝘢𝘺 𝘰𝘤𝘤𝘶𝘳. 𝘐 𝘸𝘪𝘭𝘭 𝘣𝘦 𝘩𝘢𝘱𝘱𝘺 𝘵𝘰 𝘤𝘰𝘳𝘳𝘦𝘤𝘵 𝘢𝘯𝘺 𝘦𝘳𝘳𝘰𝘳𝘴 𝘰𝘳 𝘰𝘮𝘪𝘴𝘴𝘪𝘰𝘯𝘴 𝘶𝘱𝘰𝘯 𝘯𝘰𝘵𝘪𝘧𝘪𝘤𝘢𝘵𝘪𝘰𝘯.

Utilizing Customer Journey Mapping to Enhance Online Product Experiences In today's competitive online marketplace, understanding and improving the customer experience is paramount for businesses seeking to thrive. One effective method for achieving this is through customer journey mapping. By visualizing the steps a customer takes from initial awareness to post-purchase engagement, businesses can identify pain points, optimize touchpoints, and ultimately enhance online product experiences. Customer journey mapping involves gathering data from various sources, including customer feedback, website analytics, and sales data. This information is then used to create a comprehensive map that illustrates the customer's interactions with the brand across different channels and touchpoints. Through customer journey mapping, businesses can pinpoint areas where customers may encounter obstacles or friction, such as complicated checkout processes or confusing navigation. By addressing these pain points, businesses can streamline the customer experience, leading to increased satisfaction and loyalty. Moreover, customer journey mapping enables businesses to personalize interactions with customers at each stage of their journey. By understanding the specific needs and preferences of different customer segments, businesses can deliver targeted messaging and recommendations, ultimately driving conversion rates and fostering long-term relationships. In conclusion, leveraging customer journey mapping is crucial for businesses looking to enhance online product experiences. By gaining insights into the customer's perspective and optimizing touchpoints accordingly, businesses can differentiate themselves in a crowded marketplace and build lasting connections with their customers. https://lnkd.in/eh92HvDn

Are You Being Product-Centric, Not Customer-Centric? Sabotage that sounds familiar: You’re excited about your product—its capabilities, its uniqueness. But the more you push the product itself, the more you risk sidelining the customer’s real needs. Your product isn’t the hero of the story—the customer is. Caveat Venditor: NO ONE HAS OR EVER WILL BUY YOUR PRODUCT OR SERVICE. THEY RENT AN OUTCOME! Get your priorities straight. It’s not about how amazing your product is; it’s about how it helps the customer solve their problems. Be customer-centric in everything you do. The product is just the tool—the buyer’s success is the goal. NEVER confuse the two. #PredictablePipeline #RevenueCertainty #WhyBuyersBuy #SalesBlindSpots

𝑪𝒐𝒔𝒕, 𝑷𝒓𝒊𝒄𝒆, 𝒂𝒏𝒅 𝑽𝒂𝒍𝒖𝒆: 𝑼𝒏𝒅𝒆𝒓𝒔𝒕𝒂𝒏𝒅𝒊𝒏𝒈 𝒕𝒉𝒆 𝑫𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒄𝒆 : In business, we often hear about 𝒄𝒐𝒔𝒕, 𝒑𝒓𝒊𝒄𝒆, and 𝒗𝒂𝒍𝒖𝒆, but how do we truly differentiate between them? 𝑪𝒐𝒔𝒕 is what we incur to bring a product or service to life—raw materials, labor, logistics. 𝑷𝒓𝒊𝒄𝒆 is what the customer pays—reflecting not only the cost but also the margins, market position, and perceived worth. 𝑽𝒂𝒍𝒖𝒆 is what the customer gains from the purchase—it's the benefit, satisfaction, or problem-solving ability of the product. Example: Think of a high-end smartphone. The 𝒄𝒐𝒔𝒕 to manufacture might be $400, the 𝒑𝒓𝒊𝒄𝒆 is set at $1000, but the 𝒗𝒂𝒍𝒖𝒆 lies in its advanced features, ecosystem, and the prestige of owning the brand. The customer isn't just buying a phone—they’re buying convenience, status, and seamless integration with their lifestyle. It’s important to remember that 𝒗𝒂𝒍𝒖𝒆 doesn’t always align with the 𝒑𝒓𝒊𝒄𝒆. The key to successful relationships with customers lies in demonstrating and delivering 𝒗𝒂𝒍𝒖𝒆 that exceeds the 𝒑𝒓𝒊𝒄𝒆 they pay. 𝑽𝒂𝒍𝒖𝒆-𝒃𝒂𝒔𝒆𝒅 𝒑𝒓𝒊𝒄𝒊𝒏𝒈 𝒔𝒕𝒓𝒂𝒕𝒆𝒈𝒚 can technically be applied across any industry, but it’s most often used for products with strong brand image, uniqueness, high demand, and premium quality. When a customer’s willingness to pay is known, companies can leverage this information to set higher price points, ultimately maximizing their profits. The question we should always ask ourselves: "Are we creating 𝒗𝒂𝒍𝒖𝒆 beyond the price tag?" 💬 #Cost #Price #Value #BusinessGrowth #CustomerSatisfaction #SalesStrategy #ValueProposition #MarketingInsights #BusinessStrategy #CustomerFirst #Leadership

Cross-sell like a boss. Learn how and why to cross-sell to make a positive impact on revenue with very little additional work. Cross-selling is suggesting additional products to your customer at the time of ordering or checkout. The classic example is: "would you like fries with that?" It's ubiquitous because it's effective. Read more. https://wix.to/RJTjUbc