Duolingo’s Post

🚀 Excited to share my recent ideas for improving Duolingo! 📚✨ I've identified key areas for enhancement, focusing on grammar explanations, speaking practice, customizable learning paths, and offline capabilities. These improvements aim to boost user experience and engagement. Check out the details in my latest document. Your feedback and thoughts are welcome!❤️ Product Space #ProductManagement #Technology #UserExperience #EdTech #Duolingo #Learnings

Did you know: learners on Duolingo complete nearly 13 billion exercises every week 😱 We use that information—from what time you did the exercise, to whether or not you completed it correctly—to continue improving and personalizing your experience! Our extensive A/B testing strategy is one of the superpowers of our Product Management team. Catch CEO Luis von Ahn talking to The Wall Street Journal about the power of our technology and how we make sure you keep coming back for more 😉 https://lnkd.in/gu58sEhB #duolingo #technology #artificialintelligence #productmanagement

🌟 Let's explore the human side of onboarding and profile creation in our fast-paced digital world! Understanding this touch is key. Imagine this: What if each step of onboarding felt like playing an interactive game rather than a dull process? 🤔 That's where empathetic design works its magic! 🌟✨ Now, let's chat about Duolingo, the big player in language learning. Have you ever wondered what sets Duolingo apart? 💭 It's all about its easy-to-use interface and the fun way it turns learning into a game for millions worldwide! 🌍🔤 But why is an interactive onboarding process so important? 🤔 Well, it's because it keeps users engaged and excited from the very beginning. By making the onboarding experience interactive and interesting, we create a positive first impression, setting the stage for continued user engagement and loyalty. So, let's make every step of the journey feel like a captivating adventure! ✨ Guess what? I've taken up the challenge to dig into Duolingo's new user onboarding process as part of NextLeap's Learn In Public Challenge (1/5). This is just the beginning of the five challenges ahead. Join me on this exciting journey as we uncover what makes Duolingo tick and dive into the fascinating world of user onboarding! 🎉 #nextleap #NextLeapPMFellowship #productmanagement #productteardown #learninpublic

Duolingo encourages their learners. No matter if the learner succeeds or fails, the product cheers them on. And like Duolingo, if you want your users to be fans, your product needs a voice. Your product needs to have a personality for users to connect with. When you craft your product’s voice, look within. Ask who you want to be as an organisation. Ask how you want your users to feel. Sounds complicated? It isn’t. We’ve created a 10-step guide on how to create your product voice. https://lnkd.in/gUpqEtnK

With over 500 million registered users and 42 million monthly active users, Duolingo has mastered Product-Led Growth (PLG). Here is how Duolingo nailed Product Led Growth 👇 1. Gamification: - Points, Streaks, and Leaderboards - XP (Experience Points) and Gems 2. Community-Driven Learning: - Leaderboards and Friend Following - Push Notifications 3. Data-Driven Decisions: - A/B Testing - Retention Rate (CRR) 4. Advanced Engagement Tactics: - Mastery and Personalization - Variety in Learning: Diverse exercises like listening, speaking practice, and short stories. - Visual Progress Indicators: Progress bars and unit trees. 5. Focus on Retention: - Job-to-be-Done: Help users learn a new language in a fun, effective, and accessible way. - Retention over Acquisition: Enhance the learning experience to retain users. 6. Product Tradeoff Triangle: - Balance goals of Engagement, Monetization, and Educational Value with dedicated teams for each. 7. 1% Improvement Every Week: - Test-Driven Culture Key Metrics: - North Star Metric: Daily Active Users (DAUs). - Supporting Metrics: Lessons completed per session, average minutes per session, progression through learning segments. -------------------------------------------------- Which Duolingo's PLG Strategy did you find most insightful ?💡 #productmanagement #productmanager #duolingo

🔥 Just hit a 1-year streak learning Japanese on Duolingo! 🇯🇵 This milestone made me reflect – How does Duolingo manage to keep me, and so many others, consistently engaged in learning? As someone in Product Management, I dived deep into Duolingo's features and retention tactics. During my research, I stumbled upon a TED talk by Luis von Ahn, the CEO and co-founder of Duolingo, which shed light on the story behind their vision. The insights gained led me to a broader reflection on the role of a sincere and honest vision in driving a product's success. I've compiled all these thoughts and findings in an article. Check it out!

Language learning has never been this fun, free, and iconic! Let's unpack what makes Duolingo a standout in the world of product marketing and user experience. 1. Clear Mission, Clear Message - Duolingo's success is rooted in a crystal-clear mission: providing the best language learning education globally, accessible to everyone. - Turning "Duolingo" into a verb is a genius move, making it a household name for language enthusiasts. 👉 Takeaway: A simple and memorable mission can turn your brand into a verb! 2. Loading Fun Into Learning - Even on loading screens, Duolingo doesn't miss a beat. Whistling owls and a reiterated message – "Our mission is to make learning free and fun" – make language acquisition an enjoyable journey. 👉 Takeaway: Reinforce your brand message consistently, even during downtime. 3. Creative Marketing Tactics - Duolingo's 2021 product launch email stands out for its fun approach. - Driving awareness, highlighting upgrades, encouraging continual learning, and expanding gamification keep users engaged and excited. 👉Takeaway: Fun emails can be informative and drive user engagement. #UserExperience #ProductMarketing #CustomerEngagement #Branding #GrowthHacking #EducationForAll #Gamification #ContentMarketing

One of our Duolingo operating principles is “test it first.” I love the sheer scale of our testing; we run hundreds of simultaneous A/B tests to find new ways to teach more effectively. We have tens of millions of learners (just under 30M daily active users last quarter) and we use innovative thinking and experimentation to improve how we teach. Whenever we make a change to the Duolingo app, small or big, we first test to make sure it doesn’t have a negative impact on our users or their ability to learn. We do the same for the course content, never making any change until it has been tested and shown to have positive effects on our learners’ progress. But today, I want to talk about a class of experiments that surprised me. A few years ago, we started a team called ✨ Delight ✨. Delight was not tasked with improving our metrics; its purpose was to make the app more delightful. This can be anything from: 💥Animating the explosions that appear when you answer a hard question.  🐝Satisfying haptic feedback throughout your lesson ✨Adding subtle sparkles across the app We didn’t expect these changes to have a positive effect on our numbers. But we tested them anyway. To our surprise, the animations do in fact keep people in the app longer and cause them to return to the app more often! ✨Delight facilitates learning✨, in ways we did not anticipate. Though we discovered that these animations *did* hurt the performance of one user segment: those who use Duolingo on lower-end devices. So we are able to turn off the more processing-intensive animations for these users to make sure their educational experience is not harmed 🥳 Another thing I love about our experiment-driven culture is how it facilitates collaboration. When a cross-functional team (made up of product, engineering, design and others) has to move a metric, they brainstorm together ➡️ come up with multiple ideas and hypotheses ➡️ test them to see what moves the needle ➡️ and iterate 🔁 If you are an engineer who wants to contribute meaningfully to education, with a strong sense of how products can be continuously improved, you’re one of us. Check out our open engineering roles here at Duolingo! https://lnkd.in/e9c8yXRz #duolingo #education #engineering #abtesting #hiring

Duolingo episode 131 on: How to build a #sustainable #billiondollar #deeptech company? --- One of the remarkable things about Duolingo, since its early days as it was born out of Carnegie Mellon University, is how its leaders are VERY open about sharing what worked and what didn't. Of course it serves Duolingo but most successful companies, including Google, tend to be pretty closed about what they learned to maintain their competitive advantage. I'm not entirely sure why the two companies evolved the way they did but perhaps it has something to do with Duolingo's CEO, Luis von Ahn, adopting an educator's mindset and attracting top-talent who also have a knack for helping others succeed (which start within their teams but evidently bleeds outside their organization, uplifting the entire ecosystem).

It could be just as important to make the logo just as delightful as any feature. Ive looked at a number of (logos + names) and their effect, it goes an incredibly long way. Unicorns have delightful names and logos and failed startups have less delightful names and logos. Its as if their names and logos dont meet consumer positive first reaction and satisfaction. Can advise on how to better your logo and we could explore the palette for a better colour scheme and name if not logo tweak or change. We can try it as a draft or experiment at first by implementing a nickname internally or crafting a new logo and keeping it under wraps and only privy to the founder and designer. And testing its delight meter. Is there a spark among employees, would users like it. The greatest effect is on employees and it affects their quality of output. Imagine working at Failed Park. Users might be curious at first but worker morale will slowly stifle company performance and growth outlook. Many companies go through this (temporary success). I can help. Reach out