Dutch Digital Design’s Post

The Four Questions every creative should be asking.... As Pesach (Passover) draws near, we're reminded of the power of questioning and seeking answers. Just like the traditional Four Questions of the Seder night (Mah Nishtana) prompt us to ponder the distinctions of the holiday, creative minds in marketing should also embark on a journey of inquiry to elevate their craft. So, what are the Four Questions every creative should be asking to maximize their output? Let's explore: 1️⃣ "How can I challenge conventions?" - Just as Passover challenges us to break free from the norm, celebrating our freedom, creatives should question established norms in their industries. Innovation thrives on disrupting the status quo. 2️⃣ "What story am I telling?" - Like the Haggadah, every marketing campaign should weave a compelling narrative. Creatives must delve deep into the essence of their brand or product to craft stories that resonate with their audience. 3️⃣ "Am I engaging all the senses?" - Pesach engages all senses, from the taste of wine and the crunch of matzah to the visual cues of the seder table and sound of the Haggadah. Similarly, creatives should aim to create multi-sensory experiences that leave a lasting impression on their audience. 4️⃣ "Am I connecting with my audience?" - Seder night is about forging connections, embarking on a story together. Just as the Haggadah unites us, creatives should ensure their campaigns resonate with their audience on a personal level, fostering meaningful connections that endure. As we prepare to celebrate the festival of freedom, let's channel the spirit of inquiry and transformation into our creative endeavours. Wishing you all a Pesach filled with inspiration and innovation! #dsproductions #pesachprep #creativity

What’s the future for agencies? 🔭💰 This week I am in New York🗽🇺🇸 attending AdForum to learn from the best on what’s hot topics right now in our industry and especially the impact of AI 🤖 Day 1 we met The Brandtech Group, Pencil ✏️ , BBDO Worldwide , Media.Monks , Uncommon Creative Studio, Stagwell , Code and Theory , Anomaly and 72andSunny Immensely smart people, sharing how they see the world right now. Below, a few of the quotes I picked up on day one 👇 👋 “The ad industry today, is a bit like the stock market used to be. People were in the way of processes but technology changed that. The same will happen with AI in advertising and ultimately there will be less people to do more” 👀 “All brands now demand faster, cheaper and better. Those agencies who can’t deliver on all fronts will die.” 🔗 “It’s so much easier to grow what you have than win something you don’t have. That’s why we invest more than anything into understanding our existing client relationships” 📊 “Vanity metrics don’t work anymore for agencies. As an agency, you have to do P&L impact for your clients or your own business will be at real risk.” ➰ “We need faster feedback loops on the right signals on the work we do for our clients” 👥 “Familiarity brings trust. Trust brings collaboration. Collaboration brings outstanding work.” 🧑🎨 “Creativity is the way you view the world” 🔮 “We are entering an era where we move from personalization to anticipation. The service relationship we offer must be based on knowing what the customer wants, before they want it” Thank you to all those smart 🧠 who contributed 👇 David Jones Ciara Schoenauer Nancy Reyes Chris Beresford-Hill David Sable Ryan Linder Michael Treff Brent Buntin Ali Cornford Wesley Haar, ter Olivier Koelemij Justin V. Barocas Nils Leonard Lucy Jameson #liftrelations #lovetheoneyouarewith #adforum

CGI is undoubtedly transforming marketing and advertising, offering brands new ways to engage and captivate their audiences. By embracing this technology, brands can elevate their storytelling and stand out in a competitive market. Featured CGI ad by Alessandro Facchini for PUPA Milano Curated by MëxD Reality Labs ✨ #CGIAds #DigitalMarketing #AdvertisingTrends #MarketingStrategy #CGI #CreativeAdvertising #BrandEngagement #MarketingInnovation #FutureOfAdvertising #TechInMarketing #ARAdvertising #VRAdvertising #DigitalCreativity #BrandStrategy #VisualMarketing #InteractiveAds #ImmersiveMarketing

Take a little stroll with me in Downtown Orlando…one of the most diverse cities in the U.S. With three decades in the grind of marketing and business development, the art of crafting content that’s engaging, compelling, and culturally relevant is definitely our jam. Sure, you’ve got a top-notch product and a rock-solid value proposition, but guess what? That’s not enough. To truly connect, you need URBANDER’s multimedia (and multicultural) expertise. We understand the pulse of diverse communities and weave that into our clients’ brand narrative because they know that people aren’t just buying products, they’re buying into stories they relate to and believe in. That’s our secret sauce…being able to talk to real people…like real people do. Yup, there’s a recipe to tell your brand’s story in a way that resonates, connects, and most importantly, converts with diverse audiences. Bottom line…people can tell when you are using AI. Are you ready to add some spice and realness to your communication strategy? Hit me up! #URBANDER #BrandStorytelling #Marketing #DiverseAudiences #Multimedia #ContentCreation #BusinessDevelopment #CulturalRelevance #EngageConnectConvert

🌟 Unpacking the Cool Factor: Why This Ad Captivates and Inspires 🎨 🖌️ Visual Dynamics: Each frame showcases the product's capabilities in action with vibrant colors and quality pigments. 📝 Messaging Precision: "Blend, Dab, Create" - 3 words for easy product use. Crucial for ads with limited time. ⭐ Customer-centricity: Featuring user ratings and swift delivery promises, the ad cleverly positions the product within the customer's journey, from discovery to satisfaction. 🎨 Aesthetic and Functionality: The ad sells an experience appealing to novice and seasoned artists with its mess-free creative environment. 👥 Community Building: "Join the Community of Happy Creators" isn't just a call to action; it's an invitation to belong, resonating with artists' collective identity. The key lies in showing the product and its story in a way that connects with and inspires your audience. Let's make your brand connect and inspire. Visit www.konstantkreative.com. ✨ #BrandBuilding #KonstantKreative #creativeagency

𝐇𝐲𝐛𝐫𝐢𝐝 𝐒𝐩𝐚𝐭𝐢𝐚𝐥𝐢𝐬𝐭𝐬 – 𝐅𝐮𝐥𝐥 𝐒𝐞𝐧𝐬𝐨𝐫𝐲 𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 We treat spatial design and creative tech as a stunning mode for knowledge transfer – whether it’s educational or exploratory. Our interactive concepts directly engage audiences to achieve meaningful experiential brand campaigns and cultural events.   Whilst we do it all, our overarching specialism is Spatial – we are Spatialists… Read more in our editorial via the link ⤵ #monomango_studio #multimediadesign #ImmersiveExperience #360Technology #SpatialDesign #ProductionStudio #InteractiveTechnology #ExperientialDesign

We're proud to present the PufferTouch—our innovative touch-responsive spherical display that's transforming how audiences interact with content. By combining immersive 360° visuals with intuitive touch interaction, the PufferTouch allows users to explore information like never before. Whether it's for education, exhibitions, or collaborative projects, it brings ideas to life in ways that flat screens simply can't match. Imagine navigating global data, exploring intricate models, or presenting dynamic content—all on a captivating spherical touchscreen that invites curiosity from every angle. If you're looking to elevate your next project and engage your audience in a truly unique way, let's connect and discover how the PufferTouch can make it happen. #PufferTouch #InteractiveDisplay #Innovation #ImmersiveExperience

Dove 'The code: a Dove film'. So much to learn from this week's ad. Here are a few of my favourite learnings from the ad which has universal appeal: - Consistent yet fresh executions are the most powerful. 20 years on from the start of the campaign for real beauty, the world and technology has evolved and so have the executions. Each perfectly executed to be topical, meaningful, powerful and highly relatable. - Authenticity. You don't claim to care without acting like you care. And doing it consistently. If they hadn't done this, AI wouldn't produce different results with the addition of Dove. And I wonder how many other brands could try something like this ad without people being sceptical on the results of the AI? (there was NO mentions of this!) - Perfect storytelling. From the problem setting to the empowerment of something better. Beautiful, diverse representation of body types, age & ethnicities with every image driving more love. Music that builds to a crescendo with the story. That has moments of pause to create tension. - Hero the brand in an authentic way What do you like about the ad? How does it compare to any of your favourites from the 20 years? You can hear me reminisce about some of my favourites in the video at the end of the newsletter (see comments). Congrats to the whole team behind the ad. #consumerinsights #marketresearch #AdMiration #advertising #effectiveadvertising #creativeandeffective #campaignforrealbeauty #selfesteem #AI SOKO Brisa Vicente Alessandro Manfredi

How creatives and marketers can thrive in the Visual Economy --- In today's competitive world, captivating visuals are crucial for connecting with audiences and standing out in a crowded market. For details, visit: https://lnkd.in/eaytN4jS #visualeconomy #contentmarketing #engagement

What I learnt at the Balloon Museum... As a parent, we are always looking for ways to entertain our kids. As the Mum of 2 boys, finding things that genuinely entertain and engage them can be tough. We've all seen events on Instagram which promise interactivity but the experience always falls well short of expectations. So for once I was surprised to go to an 'immersive experience' which was truly immersive, entertaining and managed to capture the imagination of the boys. Our kids are wired differently, they don't know what it feels like to be bored, museums of old don't deliver the interactivity and dopamine that our kids crave, which is sad, but a reality - perhaps a reflection on my parenting 🤷🏻♀️. The Balloon Museum World in London totally delivered this, they understood the assignment. So what did I take from this: As marketers, the experiences we offer customers need to entertain and engage. If we want their time we need to offer them an experience that delivers on their needs. More than ever, with the world of AI generated content on the horizon, brands need to connect with consumers in new ways and stand out from the crowd, and creativity will be the thing that helps us stand apart. I think 2024 is going to be the year of creativity. Content and customer experience are definitely tools we need to pull on. Happy New Year! (too late to say that?)