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Brand-side marketers ranked “brand awareness” beneath four other metrics they believe senior stakeholders want to see when assessing the success of a marketing campaign – even as marketers continue to prioritize rebranding as a key marketing strategy. Interestingly, the perceived importance of ROI is also slipping, according to a new survey from Marketing Week. #advertisingagency #advertising #marketing

Fewer marketers naming ROI as key metric for senior stakeholders

Fewer marketers naming ROI as key metric for senior stakeholders

marketingweek.com

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